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Google Search starts indexing iOS apps

Google today announced it is bringing App Indexing to iOS apps for signed-in users “in the next few days.” Just like on Android, iOS users will soon be able to open content surfaced from mobile apps directly in Google Search on their mobile device. They will also be able to install iOS apps right from Google Search.

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5 tips for outstanding mobile advertising experiences

This article is part three of an ongoing content series called “Maximizing Mobile Ad Monetization” presented by Supersonic. With an increasingly complex mobile ecosystem, the series will guide publishers to take back the reins and navigate the intricacies of mobile advertising. See the first and second post in the series.