Latest News

Accelerate

It’s time to accelerate hardcore tech

We’re now seeing a new kind of accelerator emerge that aims to match existing tech with talented entrepreneurs who can bring these technologies to market.

Human commodity

The commoditizing of humans.

There is a downside to Internet connectivity that is rarely considered. Easy access to large, almost unlimited, numbers of people has turned us into commodities.

stock prices

Google’s new ad strategy could delay a bunch of tech IPOs

There’s the experience of Rocket Fuel, an ad network that went public in September 2013 . Months later, it was the subject of class action lawsuits, alleging the stock fell after it failed to disclose that many of its ads were being clicked by fraudulent botnets.

Magic

With Big Data, where’s the magic in marketing?

Who needs to spend time and money on cut-through creative or “big ideas” when you know exactly who is ready to buy and what offer will most likely result in a sale?

7 Smart Ways to Use Mobile Analytics

7 smart ways to use mobile app analytics

Going with your gut feeling may work occasionally, but if you’re making decisions based on cold, hard data, you’re going to be more successful.

ioninteractive

Is interactive content a way to rise above content marketing clutter?

The biggest challenge content marketers face is breaking through the cacophony of content flooding the web. As marketers are being told to “think like publishers” , interactive content is significantly expanding what’s possible in content marketing.