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Mobile phone apps

Mobile marketing: winning at ‘brandvertising’

Mobile marketing is growing by leaps and bounds, but the lingering question in many brands’ eyes is whether that growth isn’t mostly jiggly Game of War: Fire Age ads intriguing with Clash of Clans loyalists to pull a Benedict Arnold.

Unicorn

Unicorns killed the IPO this quarter

According to Renaissance Capital, in Q1 the U.S. IPO market fell to its slowest pace in two years, likely due to the growing volume of late-stage capital pumped into billion-dollar private companies like Uber.