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Salesforce challenges? There’s help!

As much as people may wish otherwise, Salesforce is not a “set and forget” tool. If users aren’t being guided in how to use it, early frustration can lead them to stop using it altogether — making it entirely irrelevant.

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Learn how Zipcar drives explosive growth

Shortly after taking over the CMO role at Zipcar two years ago, he began focusing on creating local relevance for Zipsters, introducing performance-based acquisition, programmatic ad buying, and the Zipcar blog, Ziptopia.