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We haven’t heard much recently about the woes of e-mail spam. If our experience internally at the Mercury News is any indication, it seems to be dropping off significantly (though I cringe saying this, fearing a jinx or an attack by spammers wanting to prove me wrong). And looks like others are noting the same. We’re also aware that not everyone will agree, but the load of anti-spam and anti-virus software developed over the past few years seems to have worked its charm. Fred Wilson, of Flatiron Partners, recently ranted about how good things have gotten. I couldn’t have put it better: “…I’m always surprised when I ask a few questions of people who tell me about the onslaught of spam that is choking their in-box. It’s usually something like 100 spam messages per day at most…Wimps. Knocking off 100 spam messages takes me about 15 seconds spread over an eight-hour day. Even if you read at a fourth-grade level while your lips move, you can scan the subject lines and delete it all in a few minutes.” Let’s hope it stays this way!
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results.