Stickiness

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Techdirt explains the sudden trend of search engines offering storable bookmarks, etc.

Still, it’s becoming clear that the search engines are trying to solve the biggest problem that everyone always points out in the search busines: how can search engines be sticky? Switching costs are fairly low, but they figure that won’t be the case if you have all your bookmarks stored with the search engine.


VentureBeat’s VB Insight team is studying marketing analytics... Chime in here, and we’ll share the results.