Microsoft-Claria deal dead

July 12, 2005 | Matt Marshall

…Or so says this article by ClickZ:

Microsoft has ended its acquisition talks with behavioral targeting firm Claria, ClickZ News has learned from a source close to the discussions. Another Microsoft source later confirmed that report.

A Microsoft staffer, who asked not to be identified, characterized the end of the talks as driven by concerns about a PR fallout that could follow a Claria purchase.

Emphasis ours. Duh.

Here’s a link to our past coverage; just follow the threads. Thanks again to Ben Edelman.

Here’s TechDirt.

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About the Author, Matt Marshall

Matt launched VentureBeat in September of 2006, with the realization that no one else was covering the entrepreneurial and tech innovation scene with the velocity or depth that he was. Prior to founding VentureBeat, he covered venture capital for the San Jose Mercury News from 2001 to 2006. In 2002, Matt was awarded "Journalist of the Year" by the Northern California Society of Professional Journalists. Prior to working at the Merc, he was a correspondent for the Wall Street Journal in Bonn, Germany from 1995 to 1998, and a writer for the Washington Post in 1994. Matt holds a PhD in Government and an MA in German and European Studies from Georgetown University. In addition to VentureBeat, Matt is also the Executive Producer of DEMO, the leading launchpad event for emerging technologies.