KnowNow's RSS toolbar feature
KnowNow, the Silicon Valley (Sunnyvale) company started in 2000, has just unveiled its “eLerts” RSS service — a way to get alerts from news sources that you subscribe to directly from a toolbar on your desktop. So you don’t need a so-called news aggregator like Bloglines, or portal like Yahoo, to read and manage your RSS subscriptions.
The company, which will be presenting today at the Web 2.0 conference in San Francisco, is backed by big-name venture firm Kleiner Perkins.
Here is Tom Foremski on KnowNow:
Okay, it does require yet another Explorer tool bar to be installed, but it is worth giving up the screen real-estate because of its simplicity of use. I downloaded the Beta of eLerts and played around with it and it was pretty much effortless. Drag and drop and click are *all* users should have to know in order to subscribe to an RSS feed.
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About the Author, Matt Marshall
Matt launched VentureBeat in September of 2006, with the realization that no one else was covering the entrepreneurial and tech innovation scene with the velocity or depth that he was. Prior to founding VentureBeat, he covered venture capital for the San Jose Mercury News from 2001 to 2006. In 2002, Matt was awarded "Journalist of the Year" by the Northern California Society of Professional Journalists. Prior to working at the Merc, he was a correspondent for the Wall Street Journal in Bonn, Germany from 1995 to 1998, and a writer for the Washington Post in 1994. Matt holds a PhD in Government and an MA in German and European Studies from Georgetown University. In addition to VentureBeat, Matt is also the Executive Producer of DEMO, the leading launchpad event for emerging technologies.
