KnowNow’s RSS toolbar feature

Matt Marshall | October 5th, 2005

knownow.gifKnowNow, the Silicon Valley (Sunnyvale) company started in 2000, has just unveiled its “eLerts” RSS service — a way to get alerts from news sources that you subscribe to directly from a toolbar on your desktop. So you don’t need a so-called news aggregator like Bloglines, or portal like Yahoo, to read and manage your RSS subscriptions.

The company, which will be presenting today at the Web 2.0 conference in San Francisco, is backed by big-name venture firm Kleiner Perkins.

Here is Tom Foremski on KnowNow:


Okay, it does require yet another Explorer tool bar to be installed, but it is worth giving up the screen real-estate because of its simplicity of use. I downloaded the Beta of eLerts and played around with it and it was pretty much effortless. Drag and drop and click are *all* users should have to know in order to subscribe to an RSS feed.

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3 Trackbacks

  1. October 5th, 2005
    10:08 am

    Relax, Everything Is Deeply Intertwingled said:

    Be Alert. The world needs more lerts.

    It’s Web 2.0 week, and that means lots of announcements of companies changing names, startups launching, and new products being introduced. Jeff Barr caught the early buzz on KnowNow’s new product, eLerts, which gives KnowNow itself a rebirth. (Full di…

  2. October 6th, 2005
    7:36 am

    SiliconBeat said:

    Zimbra & Zvents win at Web 2.0 & other gossip

    Here’s our Merc story today (free registration) about the first day of Web 2.0. There were 13 start-ups launching products in the afternoon, and we sat back and listened to the crowd too. From sheer applause, and interrupting oohs and ahhs, Zimbra and …

  3. October 9th, 2005
    2:47 pm

    down the avenue said:

    KnowNow eLert Media Kudos

    Client KnowNow received some fabulous media and blog kudos for its new KnowNow eLerts instant notification service for any RSS content on the Internet. San Francisco Chronicle’s Verne Kopytoff, from Silicon Valley Watcher’s Tom Foremski, JD Lasica at n…

2 Comments

  1. October 6th, 2005
    3:50 am

    April Henry said:

    Sounds like what Google is already providing via the Deskbar, no? My “Web Clips” view updates the RSS feeds I’ve subscribed to in real-time.

  2. October 10th, 2005
    9:08 am

    mark pincus said:

    ok. i dont get it. what was new and exciting about elerts other than kpcb investing (which the guy opened his demo with…smart)?

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