"Google Base" digs more into your personal details

(Update 10/26: Here is the Mercury News story on this)

Google Base is Google’s latest effort to get all sorts of information about you and the possible advertising opportunities you or your small business might offer the search engine giant. We’ll have more later in tomorrow’s paper, and we’ll link to that story.

Meanwhile, AP has a story, and the WSJ too.


Google Base would let users submit information to a searchable Google database, according to a page posted at base.google.com that was available briefly on Tuesday. In the Web page, Google cites “description of your party planning service,” “listing of your used car for sale,” “articles on current events from your website” and “database of protein structures” as types of content that a user could submit. Several Web logs also carried an image of another Google Web page that contained a form for entering information such as price, property type, and photos, presumably for listing real estate for rent or sale.

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About the Author,

Matt launched VentureBeat in September of 2006, with the realization that no one else was covering the entrepreneurial and tech innovation scene with the velocity or depth that he was. Prior to founding VentureBeat, he covered venture capital for the San Jose Mercury News from 2001 to 2006. In 2002, Matt was awarded "Journalist of the Year" by the Northern California Society of Professional Journalists. Prior to working at the Merc, he was a correspondent for the Wall Street Journal in Bonn, Germany from 1995 to 1998, and a writer for the Washington Post in 1994. Matt holds a PhD in Government and an MA in German and European Studies from Georgetown University. In addition to VentureBeat, Matt is also the Executive Producer of DEMO, the leading launchpad event for emerging technologies.

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