Google finally to launch GBuy, to challenge eBay's PayPal
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Google is now expected to launch its online payment system GBuy at the end of the month. It comes after months of speculation. Here is the Mercury News story by our colleague Elise Ackerman:
…the payment service would provide Google with data that would enable the Mountain View company to more accurately target ads to people who are ready to make a purchase.
By tracking online shoppers from the moment they start looking for something to buy to the moment they reach into their virtual wallets, Google will be able to figure out both the most propitious purchasing time and the most promising products…
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About the Author, Matt Marshall
Matt launched VentureBeat in September of 2006, with the realization that no one else was covering the entrepreneurial and tech innovation scene with the velocity or depth that he was. Prior to founding VentureBeat, he covered venture capital for the San Jose Mercury News from 2001 to 2006. In 2002, Matt was awarded "Journalist of the Year" by the Northern California Society of Professional Journalists. Prior to working at the Merc, he was a correspondent for the Wall Street Journal in Bonn, Germany from 1995 to 1998, and a writer for the Washington Post in 1994. Matt holds a PhD in Government and an MA in German and European Studies from Georgetown University. In addition to VentureBeat, Matt is also the Executive Producer of DEMO, the leading launchpad event for emerging technologies.
