Google's office architecture: A competitive advantage?

The LA-based architects of Google’s new headquarters designed 13 different “zones” and arranged them from “hot” (clubhouse, pool table and lounge area) to “cold” (closed workrooms), using different color, lighting and space depending on the level of interaction and creativity the Google employees wanted to have in them. The story, a good read, is at Metropolis Magazine

(Via 37Signals, and Niall Kennedy)

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About the Author,

Matt launched VentureBeat in September of 2006, with the realization that no one else was covering the entrepreneurial and tech innovation scene with the velocity or depth that he was. Prior to founding VentureBeat, he covered venture capital for the San Jose Mercury News from 2001 to 2006. In 2002, Matt was awarded "Journalist of the Year" by the Northern California Society of Professional Journalists. Prior to working at the Merc, he was a correspondent for the Wall Street Journal in Bonn, Germany from 1995 to 1998, and a writer for the Washington Post in 1994. Matt holds a PhD in Government and an MA in German and European Studies from Georgetown University. In addition to VentureBeat, Matt is also the Executive Producer of DEMO, the leading launchpad event for emerging technologies.

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