Comments on: Silicon Valley ad veterans launch start-up, Adify; raise $8million http://venturebeat.com/2006/08/04/silicon-valley-ad-veterans-launch-start-up-adify-raise-8million/ News About Tech, Money and Innovation Tue, 24 Nov 2009 06:27:18 +0000 http://wordpress.org/?v=2.8.5 hourly 1 By: Cox Enterprises buys ad network builder Adify for $300M » VentureBeat http://venturebeat.com/2006/08/04/silicon-valley-ad-veterans-launch-start-up-adify-raise-8million/comment-page-1/#comment-806602 Cox Enterprises buys ad network builder Adify for $300M » VentureBeat Tue, 29 Apr 2008 10:42:35 +0000 http://venturebeat.com/vc/2006/08/04/silicon-valley-ad-veterans-launch-start-up-adify-raise-8million/#comment-806602 [...] in $7 million in revenue in 2007, and was set to bring in around $35 million this year. Adify launched in 2006, and was founded by Larry Braitman and Richard Thompson, the team that also created Flycast [...] [...] in $7 million in revenue in 2007, and was set to bring in around $35 million this year. Adify launched in 2006, and was founded by Larry Braitman and Richard Thompson, the team that also created Flycast [...]

]]> By: Cox Enterprises buys ad network builder Adify for $300M » VentureBeat http://venturebeat.com/2006/08/04/silicon-valley-ad-veterans-launch-start-up-adify-raise-8million/comment-page-1/#comment-806603 Cox Enterprises buys ad network builder Adify for $300M » VentureBeat Tue, 29 Apr 2008 10:42:35 +0000 http://venturebeat.com/vc/2006/08/04/silicon-valley-ad-veterans-launch-start-up-adify-raise-8million/#comment-806603 [...] in $7 million in revenue in 2007, and was set to bring in around $35 million this year. Adify launched in 2006, and was founded by Larry Braitman and Richard Thompson, the team that also created Flycast [...] [...] in $7 million in revenue in 2007, and was set to bring in around $35 million this year. Adify launched in 2006, and was founded by Larry Braitman and Richard Thompson, the team that also created Flycast [...]

]]> By: Raise http://venturebeat.com/2006/08/04/silicon-valley-ad-veterans-launch-start-up-adify-raise-8million/comment-page-1/#comment-5034 Raise Wed, 09 Aug 2006 04:46:11 +0000 http://venturebeat.com/vc/2006/08/04/silicon-valley-ad-veterans-launch-start-up-adify-raise-8million/#comment-5034 <strong>Raise</strong> CanWest Global Foundations charitable registration The book has its own web site from which complete specif... Raise

CanWest Global Foundations charitable registration The book has its own web site from which complete specif…

]]> By: Pat McCarthy http://venturebeat.com/2006/08/04/silicon-valley-ad-veterans-launch-start-up-adify-raise-8million/comment-page-1/#comment-4992 Pat McCarthy Tue, 08 Aug 2006 12:52:59 +0000 http://venturebeat.com/vc/2006/08/04/silicon-valley-ad-veterans-launch-start-up-adify-raise-8million/#comment-4992 Adam, We've just released into private beta what you're looking for. It's called RMX Direct and it allows you directly work with and apply with eight ad networks on the Right Media Exchange, as well as add in your own deals like Adsense, etc. <a href="http://direct.rightmedia.com/" rel="nofollow">http://direct.rightmedia.com/</a> Adam,

We’ve just released into private beta what you’re looking for. It’s called RMX Direct and it allows you directly work with and apply with eight ad networks on the Right Media Exchange, as well as add in your own deals like Adsense, etc.

http://direct.rightmedia.com/

]]> By: Matt Marshall http://venturebeat.com/2006/08/04/silicon-valley-ad-veterans-launch-start-up-adify-raise-8million/comment-page-1/#comment-4991 Matt Marshall Sun, 06 Aug 2006 23:02:30 +0000 http://venturebeat.com/vc/2006/08/04/silicon-valley-ad-veterans-launch-start-up-adify-raise-8million/#comment-4991 Just heard back from the Adbrite folks. The current revenue split is 30 percent. Apologies. I've corrected. Just heard back from the Adbrite folks. The current revenue split is 30 percent. Apologies. I’ve corrected.

]]> By: Adam http://venturebeat.com/2006/08/04/silicon-valley-ad-veterans-launch-start-up-adify-raise-8million/comment-page-1/#comment-4990 Adam Sat, 05 Aug 2006 15:04:35 +0000 http://venturebeat.com/vc/2006/08/04/silicon-valley-ad-veterans-launch-start-up-adify-raise-8million/#comment-4990 Oh, forgot to Ad, Adfly sounds like a god idea, but here is what *I* need, and if someone builds it I'll pay for it. I need an inexpensive ad server (like < $0.02CPM) (like AdSpeed.com) where I can manage geotargeting, frequency capping, etc etc,...AND...be able to pul from an intergrated Ad network. That is I want to be abel tuse a system three ways. 1.) Ad Server (I get my own ads, and billing) 2.) Ad server + Billing (Reasonable money handling fee) 3.) Ad Server + Ad Network (like Google Ad words only I can balance it out with other campaigns from other ad servers). So the ability to mix and match 1, 2 and 3 is key for us. We would probably only ever use 1 & 2, but for those people just starting out I can see them start with 3, then work up to 2, then finally get to 1. Oh, forgot to Ad, Adfly sounds like a god idea, but here is what *I* need, and if someone builds it I’ll pay for it.

I need an inexpensive ad server (like < $0.02CPM) (like AdSpeed.com) where I can manage geotargeting, frequency capping, etc etc,…AND…be able to pul from an intergrated Ad network.

That is I want to be abel tuse a system three ways.

1.) Ad Server (I get my own ads, and billing)
2.) Ad server + Billing (Reasonable money handling fee)
3.) Ad Server + Ad Network (like Google Ad words only I can balance it out with other campaigns from other ad servers).

So the ability to mix and match 1, 2 and 3 is key for us.

We would probably only ever use 1 & 2, but for those people just starting out I can see them start with 3, then work up to 2, then finally get to 1.

]]> By: Adam http://venturebeat.com/2006/08/04/silicon-valley-ad-veterans-launch-start-up-adify-raise-8million/comment-page-1/#comment-4989 Adam Sat, 05 Aug 2006 14:58:37 +0000 http://venturebeat.com/vc/2006/08/04/silicon-valley-ad-veterans-launch-start-up-adify-raise-8million/#comment-4989 We used them in 2005, and their commission rate was 25%. We since went to Tribal Fusion, Casale and others that take a 55% comp because they get higher quality and more volume...that is, even if Tribal pays a lower eCPM, you get more money because you have far fewer defaults and much more fullfilment.... AdBrite eCPM just wasn't as high as a Yahoo Publisher or Google AdWords campaign. Now I will say that as a Publisher I *LOVED* working with AdBrite, they have a fantastic idea, they just lack a strong enough portfolio of advertisers. Now that we're serving millions of page views a day though, we've moved to our own ad servers and sales force and are working our way off the Ad Networks. (when you do our Volume, AdNetwork commission rates quickly cover the cost of a whole department of headcount).... We used them in 2005, and their commission rate was 25%. We since went to Tribal Fusion, Casale and others that take a 55% comp because they get higher quality and more volume…that is, even if Tribal pays a lower eCPM, you get more money because you have far fewer defaults and much more fullfilment…. AdBrite eCPM just wasn’t as high as a Yahoo Publisher or Google AdWords campaign.

Now I will say that as a Publisher I *LOVED* working with AdBrite, they have a fantastic idea, they just lack a strong enough portfolio of advertisers. Now that we’re serving millions of page views a day though, we’ve moved to our own ad servers and sales force and are working our way off the Ad Networks. (when you do our Volume, AdNetwork commission rates quickly cover the cost of a whole department of headcount)….

]]> By: Matt Marshall http://venturebeat.com/2006/08/04/silicon-valley-ad-veterans-launch-start-up-adify-raise-8million/comment-page-1/#comment-4988 Matt Marshall Sat, 05 Aug 2006 07:54:21 +0000 http://venturebeat.com/vc/2006/08/04/silicon-valley-ad-veterans-launch-start-up-adify-raise-8million/#comment-4988 I tried sending an email to adbrite's pr folks (pr@adbrite.com), from two different email accounts, and both bounced back. Don't know what is up over there, but now looks like answer won't come until Monday. I tried sending an email to adbrite’s pr folks (pr@adbrite.com), from two different email accounts, and both bounced back. Don’t know what is up over there, but now looks like answer won’t come until Monday.

]]> By: Matt Marshall http://venturebeat.com/2006/08/04/silicon-valley-ad-veterans-launch-start-up-adify-raise-8million/comment-page-1/#comment-4987 Matt Marshall Fri, 04 Aug 2006 23:46:28 +0000 http://venturebeat.com/vc/2006/08/04/silicon-valley-ad-veterans-launch-start-up-adify-raise-8million/#comment-4987 I'll double check this, now that you ask. I remember, somewhat vividly, that Adbrite was taking a 50 percent cut, but just went to their site to check, and it's not plainly disclosed anywhere. I see a reference on Google to a page from last year, saying Adbrite was taking 25 percent, which is still higher than Adify, but lower than 50 percent...but the page is old. Stay tuned. Anyone else know? I'll check with the company, and presumably will have an answer on Monday. I’ll double check this, now that you ask. I remember, somewhat vividly, that Adbrite was taking a 50 percent cut, but just went to their site to check, and it’s not plainly disclosed anywhere. I see a reference on Google to a page from last year, saying Adbrite was taking 25 percent, which is still higher than Adify, but lower than 50 percent…but the page is old. Stay tuned. Anyone else know? I’ll check with the company, and presumably will have an answer on Monday.

]]> By: David Ulevitch http://venturebeat.com/2006/08/04/silicon-valley-ad-veterans-launch-start-up-adify-raise-8million/comment-page-1/#comment-4986 David Ulevitch Fri, 04 Aug 2006 21:50:28 +0000 http://venturebeat.com/vc/2006/08/04/silicon-valley-ad-veterans-launch-start-up-adify-raise-8million/#comment-4986 Where does it say anywhere that AdBrite takes 50% of the revshare? Also, most folks don't use the term "50 percent of the advertiser's spend" -- unless you're talking about something different than publisher revshare. -david Where does it say anywhere that AdBrite takes 50% of the revshare? Also, most folks don’t use the term “50 percent of the advertiser’s spend” — unless you’re talking about something different than publisher revshare.

-david

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