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	<title>Comments on: PayPerPost tests your ethics, &amp; Edelman&#8217;s fake blog for Wal-Mart</title>
	<atom:link href="http://venturebeat.com/2006/10/17/payperpost-tests-your-ethics-edelmans-fake-blog-for-wal-mart/feed/" rel="self" type="application/rss+xml" />
	<link>http://venturebeat.com/2006/10/17/payperpost-tests-your-ethics-edelmans-fake-blog-for-wal-mart/</link>
	<description>News About Tech, Money and Innovation</description>
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		<title>By: Mar Matthias Darin</title>
		<link>http://venturebeat.com/2006/10/17/payperpost-tests-your-ethics-edelmans-fake-blog-for-wal-mart/comment-page-1/#comment-827841</link>
		<dc:creator>Mar Matthias Darin</dc:creator>
		<pubDate>Sat, 06 Sep 2008 22:10:18 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2006/10/17/payperpost-tests-your-ethics-edelmans-fake-blog-for-wal-mart/#comment-827841</guid>
		<description>I&#039;ve written about PayPerPost and why it will kill any blog &lt;a href=&quot;http://matthiaschronicles.tanaya.net/Archives/2008/08/01/1217650935.shtml&quot; rel=&quot;nofollow&quot;&gt;here&lt;/a&gt;.  PayPerPost is definately something that should be avoided.</description>
		<content:encoded><![CDATA[<p>I&#8217;ve written about PayPerPost and why it will kill any blog <a href="http://matthiaschronicles.tanaya.net/Archives/2008/08/01/1217650935.shtml" rel="nofollow">here</a>.  PayPerPost is definately something that should be avoided.</p>
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		<title>By: Regina Thomas</title>
		<link>http://venturebeat.com/2006/10/17/payperpost-tests-your-ethics-edelmans-fake-blog-for-wal-mart/comment-page-1/#comment-593070</link>
		<dc:creator>Regina Thomas</dc:creator>
		<pubDate>Wed, 24 Oct 2007 01:31:31 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2006/10/17/payperpost-tests-your-ethics-edelmans-fake-blog-for-wal-mart/#comment-593070</guid>
		<description>I have seen a lot of inaccurate writing  by those who are claim to be professional writers.  Inaccurate in as far technology and other areas the writers claim to have expertise in.  And no, I did not think it part of a disinformation campaign.  Some may  claim that knowledge is power and lets ensure as many internet users as possible, remain in the dark. No, I thought it poor research-- by someone with a journalism degree.  

Now &quot;bloggers&quot; [non-professional or non-degreed writers whichever the case may be] are writing for advertisers-- something professional writers have been doing for awhile- and they are crying foul?

I am not upset because I have recently dabbled in the pay per post earnings game myself-- I can assure I could be doing something else.  I am a little amazed at this old post because it seems full of hypocrisy.

Regina Thomas
QiSoftware</description>
		<content:encoded><![CDATA[<p>I have seen a lot of inaccurate writing  by those who are claim to be professional writers.  Inaccurate in as far technology and other areas the writers claim to have expertise in.  And no, I did not think it part of a disinformation campaign.  Some may  claim that knowledge is power and lets ensure as many internet users as possible, remain in the dark. No, I thought it poor research&#8211; by someone with a journalism degree.  </p>
<p>Now &#8220;bloggers&#8221; [non-professional or non-degreed writers whichever the case may be] are writing for advertisers&#8211; something professional writers have been doing for awhile- and they are crying foul?</p>
<p>I am not upset because I have recently dabbled in the pay per post earnings game myself&#8211; I can assure I could be doing something else.  I am a little amazed at this old post because it seems full of hypocrisy.</p>
<p>Regina Thomas<br />
QiSoftware</p>
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		<title>By: Retro Cars</title>
		<link>http://venturebeat.com/2006/10/17/payperpost-tests-your-ethics-edelmans-fake-blog-for-wal-mart/comment-page-1/#comment-592328</link>
		<dc:creator>Retro Cars</dc:creator>
		<pubDate>Tue, 23 Oct 2007 16:42:41 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2006/10/17/payperpost-tests-your-ethics-edelmans-fake-blog-for-wal-mart/#comment-592328</guid>
		<description>One of these days I have to go to the Barrett Jackson auction.  It&#039;s not far from my house, and I love the cars I see on TV. I always wondered how much I would have gotten for my old convertible if I sold it through them.</description>
		<content:encoded><![CDATA[<p>One of these days I have to go to the Barrett Jackson auction.  It&#8217;s not far from my house, and I love the cars I see on TV. I always wondered how much I would have gotten for my old convertible if I sold it through them.</p>
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		<title>By: Teldelojerb</title>
		<link>http://venturebeat.com/2006/10/17/payperpost-tests-your-ethics-edelmans-fake-blog-for-wal-mart/comment-page-1/#comment-555606</link>
		<dc:creator>Teldelojerb</dc:creator>
		<pubDate>Fri, 28 Sep 2007 12:43:44 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2006/10/17/payperpost-tests-your-ethics-edelmans-fake-blog-for-wal-mart/#comment-555606</guid>
		<description>The adynamic car lease prices magician seriously polar its hind on chrysler afresh since relentless consumers necktie shifted to phs affluent cars with real mileage. 
http://www.erobees.biz/antique-car-auction/map.html All she firmly do is ask, and i&#039;ll car lease it to her.</description>
		<content:encoded><![CDATA[<p>The adynamic car lease prices magician seriously polar its hind on chrysler afresh since relentless consumers necktie shifted to phs affluent cars with real mileage.<br />
<a href="http://www.erobees.biz/antique-car-auction/map.html" rel="nofollow">http://www.erobees.biz/antique-car-auction/map.html</a> All she firmly do is ask, and i&#8217;ll car lease it to her.</p>
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		<title>By: Jaysinism.com &#187; Blog Archive &#187; Say NO to PayPerPost!!</title>
		<link>http://venturebeat.com/2006/10/17/payperpost-tests-your-ethics-edelmans-fake-blog-for-wal-mart/comment-page-1/#comment-400374</link>
		<dc:creator>Jaysinism.com &#187; Blog Archive &#187; Say NO to PayPerPost!!</dc:creator>
		<pubDate>Thu, 09 Aug 2007 20:57:24 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2006/10/17/payperpost-tests-your-ethics-edelmans-fake-blog-for-wal-mart/#comment-400374</guid>
		<description>[...] PayPerPost tests your ethics  [...]</description>
		<content:encoded><![CDATA[<p>[...] PayPerPost tests your ethics  [...]</p>
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		<title>By: PayPerPost - the influence of paid reviews at charisma:18</title>
		<link>http://venturebeat.com/2006/10/17/payperpost-tests-your-ethics-edelmans-fake-blog-for-wal-mart/comment-page-1/#comment-7896</link>
		<dc:creator>PayPerPost - the influence of paid reviews at charisma:18</dc:creator>
		<pubDate>Sat, 03 Feb 2007 22:56:16 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2006/10/17/payperpost-tests-your-ethics-edelmans-fake-blog-for-wal-mart/#comment-7896</guid>
		<description>[...] There&#8217;s no shortage of opinion on the topic of bloggers getting paid to post reviews. I won&#8217;t add another view on whether or not the system breaches some kind of blogging code of ethics. &#8216;Cause I really don&#8217;t care. [...]</description>
		<content:encoded><![CDATA[<p>[...] There&#8217;s no shortage of opinion on the topic of bloggers getting paid to post reviews. I won&#8217;t add another view on whether or not the system breaches some kind of blogging code of ethics. &#8216;Cause I really don&#8217;t care. [...]</p>
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		<title>By: John</title>
		<link>http://venturebeat.com/2006/10/17/payperpost-tests-your-ethics-edelmans-fake-blog-for-wal-mart/comment-page-1/#comment-7187</link>
		<dc:creator>John</dc:creator>
		<pubDate>Wed, 13 Dec 2006 15:11:10 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2006/10/17/payperpost-tests-your-ethics-edelmans-fake-blog-for-wal-mart/#comment-7187</guid>
		<description>What is the difference between a blogger giving his opinion on something [paid or not] or Nike taking out a full page ad in a newspaper and the type reads &#039;best shoe ever&#039; or &#039;bringing basketball to new heights&#039;?  isn&#039;t it all opinion anyways??  I don&#039;t see the harm in the website, disclosure or not.  I think its a great idea for a advertiser or blogger.  Finally something that is helping on both ends.  Maybe I am just &quot;like all the others&quot; online, but thats what I think about it.  [this comment was not influenced in anyway other than by my own thoughts]</description>
		<content:encoded><![CDATA[<p>What is the difference between a blogger giving his opinion on something [paid or not] or Nike taking out a full page ad in a newspaper and the type reads &#8216;best shoe ever&#8217; or &#8216;bringing basketball to new heights&#8217;?  isn&#8217;t it all opinion anyways??  I don&#8217;t see the harm in the website, disclosure or not.  I think its a great idea for a advertiser or blogger.  Finally something that is helping on both ends.  Maybe I am just &#8220;like all the others&#8221; online, but thats what I think about it.  [this comment was not influenced in anyway other than by my own thoughts]</p>
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		<title>By: VentureBeat &#187; West Coast vs. East Coast &#8212; West is drubbing East, in modesty too</title>
		<link>http://venturebeat.com/2006/10/17/payperpost-tests-your-ethics-edelmans-fake-blog-for-wal-mart/comment-page-1/#comment-7139</link>
		<dc:creator>VentureBeat &#187; West Coast vs. East Coast &#8212; West is drubbing East, in modesty too</dc:creator>
		<pubDate>Mon, 11 Dec 2006 19:19:50 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2006/10/17/payperpost-tests-your-ethics-edelmans-fake-blog-for-wal-mart/#comment-7139</guid>
		<description>[...] The start-up that filmed itself during the boom era of 2000, Govworks.com (the company of Kaleil Tuzman&#8217;s, pictured top, which became the documentary Startup.com) was based in New York City. And this year&#8217;s self-absorbed company, PayPerPost, is based in Florida (we wrote about PayPerPost here). It has launched Rockstartup to video-chronicle its journey. It has the obligatory episode of the founder Ted Murphy in the car, before and after meeting with venture capitalists (click on image above for video). Of course, Murphy comes back after the meeting, boasting he&#8217;s raised $3 million in three meetings, and is going to make his partner so rich. Both PayPerPost and Govworks raised money from Silicon Valley VCs (Govworks raised $60M, including from Mayfield, PayPerPost from DFJ), so valley VCs are partly responsible for this sort of excess too. What do you think? Will PayPerPost bomb, like Govworks did? Techcrunch also takes note. [...]</description>
		<content:encoded><![CDATA[<p>[...] The start-up that filmed itself during the boom era of 2000, Govworks.com (the company of Kaleil Tuzman&#8217;s, pictured top, which became the documentary Startup.com) was based in New York City. And this year&#8217;s self-absorbed company, PayPerPost, is based in Florida (we wrote about PayPerPost here). It has launched Rockstartup to video-chronicle its journey. It has the obligatory episode of the founder Ted Murphy in the car, before and after meeting with venture capitalists (click on image above for video). Of course, Murphy comes back after the meeting, boasting he&#8217;s raised $3 million in three meetings, and is going to make his partner so rich. Both PayPerPost and Govworks raised money from Silicon Valley VCs (Govworks raised $60M, including from Mayfield, PayPerPost from DFJ), so valley VCs are partly responsible for this sort of excess too. What do you think? Will PayPerPost bomb, like Govworks did? Techcrunch also takes note. [...]</p>
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		<title>By: Do You Have What It Takes to Earn $250? &#187; Names@Work &#187; Blog Archive</title>
		<link>http://venturebeat.com/2006/10/17/payperpost-tests-your-ethics-edelmans-fake-blog-for-wal-mart/comment-page-1/#comment-6639</link>
		<dc:creator>Do You Have What It Takes to Earn $250? &#187; Names@Work &#187; Blog Archive</dc:creator>
		<pubDate>Sun, 12 Nov 2006 17:43:50 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2006/10/17/payperpost-tests-your-ethics-edelmans-fake-blog-for-wal-mart/#comment-6639</guid>
		<description>[...] Now, with a cheery ignorance that the lies, deceit, and corruption &#8220;business model&#8221; may have been tried in other &#8220;sectors&#8221;, Silicon Valley hopefuls PayPerPost and ReviewMe are gleefully touting their mechanized influence-buying machines, backed by their institutional minders Makem, Paye, and Fast. [...]</description>
		<content:encoded><![CDATA[<p>[...] Now, with a cheery ignorance that the lies, deceit, and corruption &#8220;business model&#8221; may have been tried in other &#8220;sectors&#8221;, Silicon Valley hopefuls PayPerPost and ReviewMe are gleefully touting their mechanized influence-buying machines, backed by their institutional minders Makem, Paye, and Fast. [...]</p>
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		<title>By: John Dowdell</title>
		<link>http://venturebeat.com/2006/10/17/payperpost-tests-your-ethics-edelmans-fake-blog-for-wal-mart/comment-page-1/#comment-6136</link>
		<dc:creator>John Dowdell</dc:creator>
		<pubDate>Fri, 20 Oct 2006 05:53:33 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2006/10/17/payperpost-tests-your-ethics-edelmans-fake-blog-for-wal-mart/#comment-6136</guid>
		<description>Hi Matt, true, BusinessWeek might be giving inaccurate dating information on their article... if they actually went online on Oct 1 then they would have followed the disclosing press release, and if George&#039;s assertion that the article was &quot;published two days before the press release&quot; held true, then Pallavi would have managed to get the blog into BusinessWeek on Sept 27, its first day, which would be quite interesting in itself.

Either way, the claim &quot;they did not disclose&quot; does not hold up. 

I&#039;ve noticed quite a bit of vitriol on this issue, and it&#039;s looking more and more like it&#039;s we in the blogosphere who were overly credulous, rather than some apocryphal RV owner who was led astray. What do you think...?</description>
		<content:encoded><![CDATA[<p>Hi Matt, true, BusinessWeek might be giving inaccurate dating information on their article&#8230; if they actually went online on Oct 1 then they would have followed the disclosing press release, and if George&#8217;s assertion that the article was &#8220;published two days before the press release&#8221; held true, then Pallavi would have managed to get the blog into BusinessWeek on Sept 27, its first day, which would be quite interesting in itself.</p>
<p>Either way, the claim &#8220;they did not disclose&#8221; does not hold up. </p>
<p>I&#8217;ve noticed quite a bit of vitriol on this issue, and it&#8217;s looking more and more like it&#8217;s we in the blogosphere who were overly credulous, rather than some apocryphal RV owner who was led astray. What do you think&#8230;?</p>
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		<title>By: Matt Marshall</title>
		<link>http://venturebeat.com/2006/10/17/payperpost-tests-your-ethics-edelmans-fake-blog-for-wal-mart/comment-page-1/#comment-6125</link>
		<dc:creator>Matt Marshall</dc:creator>
		<pubDate>Thu, 19 Oct 2006 16:31:15 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2006/10/17/payperpost-tests-your-ethics-edelmans-fake-blog-for-wal-mart/#comment-6125</guid>
		<description>I think Business Week dates are always a week later than the date that the actual publication appears.</description>
		<content:encoded><![CDATA[<p>I think Business Week dates are always a week later than the date that the actual publication appears.</p>
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		<title>By: John Dowdell</title>
		<link>http://venturebeat.com/2006/10/17/payperpost-tests-your-ethics-edelmans-fake-blog-for-wal-mart/comment-page-1/#comment-6109</link>
		<dc:creator>John Dowdell</dc:creator>
		<pubDate>Wed, 18 Oct 2006 23:00:03 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2006/10/17/payperpost-tests-your-ethics-edelmans-fake-blog-for-wal-mart/#comment-6109</guid>
		<description>Well, I &lt;em&gt;might&lt;/em&gt; be a fake person, but if I am, then I assure you I do not know it.... ;-)

For a timeline, my understanding is that the weblog launched on Sept 27, the WalMart group issued a press release on Sept 29, and I still see the BusinessWeek article with a publication date of Oct 8:
http://www.businessweek.com/bwdaily/dnflash/content/oct2006/db20061009_579137.htm?chan=top+news_top+news+index_businessweek+exclusives

I understand that publication dates are not always exact, but that&#039;s the actual evidence I see... if you know how I might be seeing it incorrectly then that would help my understanding, thanks.

Then I&#039;m looking at this site, and its disclosure, and wondering how skeptical to be... what do you make of this?
http://www.thewritingonthewal.net/</description>
		<content:encoded><![CDATA[<p>Well, I <em>might</em> be a fake person, but if I am, then I assure you I do not know it&#8230;. <img src='http://venturebeat.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>For a timeline, my understanding is that the weblog launched on Sept 27, the WalMart group issued a press release on Sept 29, and I still see the BusinessWeek article with a publication date of Oct 8:<br />
<a href="http://www.businessweek.com/bwdaily/dnflash/content/oct2006/db20061009_579137.htm?chan=top+news_top+news+index_businessweek+exclusives" rel="nofollow">http://www.businessweek.com/bwdaily/dnflash/content/oct2006/db20061009_579137.htm?chan=top+news_top+news+index_businessweek+exclusives</a></p>
<p>I understand that publication dates are not always exact, but that&#8217;s the actual evidence I see&#8230; if you know how I might be seeing it incorrectly then that would help my understanding, thanks.</p>
<p>Then I&#8217;m looking at this site, and its disclosure, and wondering how skeptical to be&#8230; what do you make of this?<br />
<a href="http://www.thewritingonthewal.net/" rel="nofollow">http://www.thewritingonthewal.net/</a></p>
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		<title>By: VentureBeat on PayPerPost &#124; The Last Podcast</title>
		<link>http://venturebeat.com/2006/10/17/payperpost-tests-your-ethics-edelmans-fake-blog-for-wal-mart/comment-page-1/#comment-6105</link>
		<dc:creator>VentureBeat on PayPerPost &#124; The Last Podcast</dc:creator>
		<pubDate>Wed, 18 Oct 2006 19:50:07 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2006/10/17/payperpost-tests-your-ethics-edelmans-fake-blog-for-wal-mart/#comment-6105</guid>
		<description>[...] As the PayPerPost bashing continues, Matt Marshall at VentureBeat chimes in. Nothing juicy here, but some good information. [...]</description>
		<content:encoded><![CDATA[<p>[...] As the PayPerPost bashing continues, Matt Marshall at VentureBeat chimes in. Nothing juicy here, but some good information. [...]</p>
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		<title>By: George Nimeh</title>
		<link>http://venturebeat.com/2006/10/17/payperpost-tests-your-ethics-edelmans-fake-blog-for-wal-mart/comment-page-1/#comment-6104</link>
		<dc:creator>George Nimeh</dc:creator>
		<pubDate>Wed, 18 Oct 2006 18:59:02 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2006/10/17/payperpost-tests-your-ethics-edelmans-fake-blog-for-wal-mart/#comment-6104</guid>
		<description>To John Dowdell: 

You are mistaken and continue to post false information. 

Why do you continue to post false information about the WFWM press release here (and on your own blog a few days ago) when you *know* that the press release was issued 2 days AFTER the publication of the Business week story exposing Wal-Mart&#039;s fraud? 

If I didn&#039;t know better, I&#039;d begin to wonder. You thinking about leaving San Jose for Bentonville? 

~G~</description>
		<content:encoded><![CDATA[<p>To John Dowdell: </p>
<p>You are mistaken and continue to post false information. </p>
<p>Why do you continue to post false information about the WFWM press release here (and on your own blog a few days ago) when you *know* that the press release was issued 2 days AFTER the publication of the Business week story exposing Wal-Mart&#8217;s fraud? </p>
<p>If I didn&#8217;t know better, I&#8217;d begin to wonder. You thinking about leaving San Jose for Bentonville? </p>
<p>~G~</p>
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		<title>By: Jeremy Pepper</title>
		<link>http://venturebeat.com/2006/10/17/payperpost-tests-your-ethics-edelmans-fake-blog-for-wal-mart/comment-page-1/#comment-6103</link>
		<dc:creator>Jeremy Pepper</dc:creator>
		<pubDate>Wed, 18 Oct 2006 18:35:42 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2006/10/17/payperpost-tests-your-ethics-edelmans-fake-blog-for-wal-mart/#comment-6103</guid>
		<description>@John D
I wrote on the Walmart issue from a PR angle, and you bring up some good points on bloggers not digging further into the stories to get the real, or full, story - something I brought up in my post as well, and which is rampant in the blogosphere.

But, I just read the press release - twice - and no where is it disclosed that the bloggers were paid, that the travel was paid for (gas, etc.), nor that Wal-Mart itself is the biggest funder of Working Families for Wal-Mart. 

That info is all gleaned from the first BusinessWeek story - http://www.businessweek.com/bwdaily/dnflash/content/oct2006/db20061009_579137.htm . 

In full disclosure, yes, I am in PR at a competing firm. But, for full disclosure, it should also be noted that where you work is also repped by Edelman.</description>
		<content:encoded><![CDATA[<p>@John D<br />
I wrote on the Walmart issue from a PR angle, and you bring up some good points on bloggers not digging further into the stories to get the real, or full, story &#8211; something I brought up in my post as well, and which is rampant in the blogosphere.</p>
<p>But, I just read the press release &#8211; twice &#8211; and no where is it disclosed that the bloggers were paid, that the travel was paid for (gas, etc.), nor that Wal-Mart itself is the biggest funder of Working Families for Wal-Mart. </p>
<p>That info is all gleaned from the first BusinessWeek story &#8211; <a href="http://www.businessweek.com/bwdaily/dnflash/content/oct2006/db20061009_579137.htm" rel="nofollow">http://www.businessweek.com/bwdaily/dnflash/content/oct2006/db20061009_579137.htm</a> . </p>
<p>In full disclosure, yes, I am in PR at a competing firm. But, for full disclosure, it should also be noted that where you work is also repped by Edelman.</p>
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