http://venturebeat.com/2006/10/29/metacafe-unveils-producer-awards-to-underscore-advantage-over-youtube/ News About Tech, Money and Innovation Sun, 22 Nov 2009 18:57:43 +0000 http://wordpress.org/?v=2.8.5 hourly 1 http://venturebeat.com/2006/10/29/metacafe-unveils-producer-awards-to-underscore-advantage-over-youtube/comment-page-1/#comment-488406 VentureBeat » Video site Metacafe gets $30M more Tue, 21 Aug 2007 12:23:39 +0000 http://venturebeat.com/2006/10/29/metacafe-unveils-producer-awards-to-underscore-advantage-over-youtube/#comment-488406 [...] wrote about Metacafe here, explaining how it filters videos before they hit the front page. Several months ago, there were [...] [...] wrote about Metacafe here, explaining how it filters videos before they hit the front page. Several months ago, there were [...]

]]> http://venturebeat.com/2006/10/29/metacafe-unveils-producer-awards-to-underscore-advantage-over-youtube/comment-page-1/#comment-6319 Metacafe Press » Blog Archive » Metacafe unveils producer rewards, to underscore advantage over YouTube Tue, 31 Oct 2006 14:52:09 +0000 http://venturebeat.com/2006/10/29/metacafe-unveils-producer-awards-to-underscore-advantage-over-youtube/#comment-6319 [...] Read the rest of this article here. [...] [...] Read the rest of this article here. [...]

]]> http://venturebeat.com/2006/10/29/metacafe-unveils-producer-awards-to-underscore-advantage-over-youtube/comment-page-1/#comment-6314 mathewingram.com/media » TV 2.0 — slouching towards Bethlehem Tue, 31 Oct 2006 02:31:38 +0000 http://venturebeat.com/2006/10/29/metacafe-unveils-producer-awards-to-underscore-advantage-over-youtube/#comment-6314 [...] Two announcements that indicate the process of evolution in the TV 2.0 business is really picking up a head of steam: Brightcove — which until recently was like the wizard behind the curtains, powering online TV ventures such as the recently announced music video deal with Warner Music — remakes itself with a consumer-facing site and service that plans to compensate users for video content, and Metacafe announces its “producer awards” feature, which pays video uploaders $5 for every 1,000 views their video gets above the 20,000 mark. [...] [...] Two announcements that indicate the process of evolution in the TV 2.0 business is really picking up a head of steam: Brightcove — which until recently was like the wizard behind the curtains, powering online TV ventures such as the recently announced music video deal with Warner Music — remakes itself with a consumer-facing site and service that plans to compensate users for video content, and Metacafe announces its “producer awards” feature, which pays video uploaders $5 for every 1,000 views their video gets above the 20,000 mark. [...]

]]> http://venturebeat.com/2006/10/29/metacafe-unveils-producer-awards-to-underscore-advantage-over-youtube/comment-page-1/#comment-6308 TV 2.0 — slouching towards Bethlehem » Mathew Ingram: mathewingram.com/work Mon, 30 Oct 2006 22:57:13 +0000 http://venturebeat.com/2006/10/29/metacafe-unveils-producer-awards-to-underscore-advantage-over-youtube/#comment-6308 [...] Two announcements that indicate the process of evolution in the TV 2.0 business is really picking up a head of steam: Brightcove — which until recently was like the wizard behind the curtains, powering online TV ventures such as the recently announced music video deal with Warner Music — remakes itself with a consumer-facing site and service that plans to compensate users for video content, and Metacafe announces its “producer awards” feature, which pays video uploaders $5 for every 1,000 views their video gets above the 20,000 mark. [...] [...] Two announcements that indicate the process of evolution in the TV 2.0 business is really picking up a head of steam: Brightcove — which until recently was like the wizard behind the curtains, powering online TV ventures such as the recently announced music video deal with Warner Music — remakes itself with a consumer-facing site and service that plans to compensate users for video content, and Metacafe announces its “producer awards” feature, which pays video uploaders $5 for every 1,000 views their video gets above the 20,000 mark. [...]

]]> http://venturebeat.com/2006/10/29/metacafe-unveils-producer-awards-to-underscore-advantage-over-youtube/comment-page-1/#comment-6303 Tech and Science News Updates! » Blog Archive » Online Video Services Want To Find Just The Good Stuff (Wasn’t That What TV Was For?) Mon, 30 Oct 2006 18:50:34 +0000 http://venturebeat.com/2006/10/29/metacafe-unveils-producer-awards-to-underscore-advantage-over-youtube/#comment-6303 [...] With so much video now online, we’re back to a question we saw in the early days of the web: what’s the best way to find, organize and filter it all? The big video sharing sites don’t do much more than list popular videos, or make recommendations based on other videos that you watch, and these can be gamed, like other online ranking systems. So new services are looking to tackle this challenge. One company, Brightcove, is trying to be a full-featured video portal offering users a way to search all online video and find video by categories, as well as upload their own videos and set up advertising for it. The site also has a large bent towards serving big media companies that want to get their own content onto the web. Another site, Metacafe, takes a different approach. Instead of trying to accommodate the full long tail, like YouTube, it just wants the head, the videos that people like and watch over and over again. To do this, it has a group of people look over each entry before it’s posted to determine whether or not it’s likely to be popular. And if the video does garner enough page views, then the creator will get paid for it. The effect is that Metacafe does have a high percentage of good videos; the downside is that it is basically taking the same approach as traditional media, which is to have a panel of gatekeepers decide what gets in or out. It’s good that companies are looking for a more sophisticated approach to online video, but it’s not enough to just add money, experts or categories for it to work. YouTube’s own history helps reinforce this point. When it first launched, the company offered people money to post their videos, but it didn’t go anywhere. It was when the site started to hone its social features that it really took off. New companies entering the market have to appreciate this dynamic, as money won’t be enough to buy popularity. [...] [...] With so much video now online, we’re back to a question we saw in the early days of the web: what’s the best way to find, organize and filter it all? The big video sharing sites don’t do much more than list popular videos, or make recommendations based on other videos that you watch, and these can be gamed, like other online ranking systems. So new services are looking to tackle this challenge. One company, Brightcove, is trying to be a full-featured video portal offering users a way to search all online video and find video by categories, as well as upload their own videos and set up advertising for it. The site also has a large bent towards serving big media companies that want to get their own content onto the web. Another site, Metacafe, takes a different approach. Instead of trying to accommodate the full long tail, like YouTube, it just wants the head, the videos that people like and watch over and over again. To do this, it has a group of people look over each entry before it’s posted to determine whether or not it’s likely to be popular. And if the video does garner enough page views, then the creator will get paid for it. The effect is that Metacafe does have a high percentage of good videos; the downside is that it is basically taking the same approach as traditional media, which is to have a panel of gatekeepers decide what gets in or out. It’s good that companies are looking for a more sophisticated approach to online video, but it’s not enough to just add money, experts or categories for it to work. YouTube’s own history helps reinforce this point. When it first launched, the company offered people money to post their videos, but it didn’t go anywhere. It was when the site started to hone its social features that it really took off. New companies entering the market have to appreciate this dynamic, as money won’t be enough to buy popularity. [...]

]]>