Broadlogic says chip is a "secret weapon" for cable video delivery

San Jose start-up Broadlogic launched today a new video processing chip it says is a “secret weapon” for cable companies hold their own against phone carriers in delivering video to households.

While companies like Verizon is building out its fiber-optic networks — transferring data at lightening speeds — cable companies have been slowed by all their analog content clogging their network. Broadlogic’s ship is supposed to let them send TV signals over their networks in a 100 percent digital form. The company apparently prepped the Merc’s Dean Takahashi for today’s launch, who writes a lengthy story about it.

Question is, will the technology really deliver? This is a company that has flailed somewhat, having been washed out once in 2002 (perhaps understandable, though, given the tough times), and receiving $20 million more in 2004. Investors include in that round included heavy-weights August Capital, Cisco, Intel, Time Warner, Walden International and others. Perhaps the video revolution will save it?

Danial Faizullabhoy, a former venture capitalist at Walden, became president and chief executive last month.