Comments on: Skipping the ads? BlackArrow raises $14.75M to defy you

By: klira

klira — Thu, 03 Jan 2008 11:55:08 +0000

By: VentureBeat » BlackArrow, ad management, unstealths with $12M financing

VentureBeat » BlackArrow, ad management, unstealths with $12M financing — Mon, 15 Oct 2007 04:46:06 +0000

[...] we’d thought. The company spent more than a year in stealth mode developing its product, and good sources of ours originally suggested that the original aim of the company was to destroy the ad-skipping capabilities of the [...]

By: NewTeeVee » BlackArrow Launching Ad Platform Soon?

NewTeeVee » BlackArrow Launching Ad Platform Soon? — Thu, 17 May 2007 12:01:01 +0000

[...] is a stealth-mode video advertising startup we’re keeping an eye on. VentureBeat had mentioned at the end of last year it raised $14.75 [...]

By: Sabrewings

Sabrewings — Mon, 13 Nov 2006 18:53:19 +0000

Or, for those who are adventurous, build a seperate PC to handle a DVR’s duties. Plenty of free programs that come with capture cards (or that you can get online) that won’t accept this additional adds and you can fast forward like you used to.

All the fun, no fuss.

By: Bill

Bill — Mon, 13 Nov 2006 12:36:49 +0000

And this is why I don’t own a DVR. I KNEW that some fool would come along and try to force ads on me. Right now, I use that old standby the VCR and just fast forward through the ads (saving 17 mins of my life per hour of TV). Now they want to try to force me to watch ads? Naah, forget the DV-R.

I pay enough for Cable TV as it is. Just allow me to ditch the channels I don’t want to watch (about 90% actually), and allocate my money to higher quality shows on the channels I do watch.

By: Prime News Blog » Blog Archive » Pardon me, but you’ve put a commercial in my skip button

Mon, 13 Nov 2006 05:43:46 +0000

[...] Basically a TV show would air in real-time. But when the network syndicates that program on the web, BlackArrow steps in and changes out the commercials for ads that display even while you’re fast-forwarding.read more | digg story [...]

By: Skipping the commercials on your TiVO or DVR? « Bruce’s Journal

Skipping the commercials on your TiVO or DVR? « Bruce’s Journal — Sun, 12 Nov 2006 21:20:13 +0000

[...] A new California start-up has raised $14.75 Million to develop aÂ new technology to display advertisementsÂ in TV and internet videoÂ programming – even if people try to skip over the ads with their DVRs.Â Â Â Â Full Article [...]

By: Bruce Wagner

Bruce Wagner — Sun, 12 Nov 2006 21:13:31 +0000

Annoying, yes.

But, remember… SOMEONE has to pay the bill…

There is no restaurant serving a free lunch… at least none that you would WANT to eat at.

By: also

also — Sat, 11 Nov 2006 17:45:21 +0000

People who use the free/open-source Media Portal (much like Myth, but for Windows instead of Linux) also are not concerned with this news. Let the chumps watch ads to pay for my free content.

By: WhizzMan

WhizzMan — Sat, 11 Nov 2006 08:24:31 +0000

You’d be amazed how many people will put up with this if they get the DVR for free….

By: Jeremy Toeman

Jeremy Toeman — Sat, 11 Nov 2006 08:19:36 +0000

Where did the 25% of US households have DVRs stat come from? The most aggressive number I’ve seen to-date is around 15%. Here are some more stats for you: http://adage.com/mediaworks/article?article_id=107901

By: Ryan Gardner

Ryan Gardner — Sat, 11 Nov 2006 07:49:08 +0000

Yeah, good luck getting MythTV to check something like this into the trunk

The sorry folks who pay for some inferior DVR will have to suffer with this crap – but not the smart folks who build their own and use MythTV.

By: Digital501

Digital501 — Fri, 10 Nov 2006 19:22:06 +0000

I wonder when we are going to start seeing ads that are actually part of the content instead of breaking up the content. Things like a website where you can lookup the clothes the actors were wearing and buy them online. That seems like it would be more effective and much less annoying.

By: Deep Jive Interests » NightBurps: Microsoft’s Pound of Flesh, Spanish Splogs, A Sucker’s Bet and VC’s Kvetching

Fri, 10 Nov 2006 05:51:38 +0000

[...] Betting Against the Tivo Generation a Suckers Bet: VentureBeat comments on a new startup BlackArrow that has secured 15M in funding, that purportedly has the technology that will allow cable networks, for example, ABC, to play ads while people who have DVR’s either pause or fastforward TV.Â The details aren’t important — only that the whole idea runs counter to an entire generation of children and teenagers that are currently or will certainly be accustomed to controlling their media, and this certainly includes television.Â Any cable network that signs up with this might see gains in the short term, but its a sucker’s bet in the long run.Â Someone’s going to create another DVR that will circumvent this technology, and let’s not forget Bit Torrent.Â People will strip rip and then strip the ads out with abandon and then release them to the bit torrent wilds.Â Which is already happening. [...]

By: annoyed

annoyed — Thu, 09 Nov 2006 23:49:58 +0000

what a fricken annoying company