Microsoft overhauls management at MSN-Live, about time

November 16, 2006 | Matt Marshall

Joanne Bradford, the software giant’s top ad-sales and marketing executive, moves to take over MSN, Microsoft’s portal and focal point for its Internet properties branded “Live.”

Live badly needs some focus, because most people are confused about what it really stands for, what is part of Live and what isn’t, and whether it matters. VentureBeat was first to report that a major reshuffle was coming, and now its official. AdAge has the summary of all the other executive changes in this latest overhaul:

The idea was that by consolidating its ad sales, not only for MSN.com but also for other web-based applications like Xbox Live, Windows Live and Office Live, Microsoft was signaling it was serious about becoming a big media player

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About the Author, Matt Marshall

Matt launched VentureBeat in September of 2006, with the realization that no one else was covering the entrepreneurial and tech innovation scene with the velocity or depth that he was. Prior to founding VentureBeat, he covered venture capital for the San Jose Mercury News from 2001 to 2006. In 2002, Matt was awarded "Journalist of the Year" by the Northern California Society of Professional Journalists. Prior to working at the Merc, he was a correspondent for the Wall Street Journal in Bonn, Germany from 1995 to 1998, and a writer for the Washington Post in 1994. Matt holds a PhD in Government and an MA in German and European Studies from Georgetown University. In addition to VentureBeat, Matt is also the Executive Producer of DEMO, the leading launchpad event for emerging technologies.