Joanne Bradford, the software giant’s top ad-sales and marketing executive, moves to take over MSN, Microsoft’s portal and focal point for its Internet properties branded “Live.”
Live badly needs some focus, because most people are confused about what it really stands for, what is part of Live and what isn’t, and whether it matters. VentureBeat was first to report that a major reshuffle was coming, and now its official. AdAge has the summary of all the other executive changes in this latest overhaul:
The idea was that by consolidating its ad sales, not only for MSN.com but also for other web-based applications like Xbox Live, Windows Live and Office Live, Microsoft was signaling it was serious about becoming a big media player
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3 Comments
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Mrinal said:
She is very impressive indeed in what she has done - sold internally at a large company. A sale cycle of more than 5 years against naysayers! She is covered in the Wall Street Journal today Matt.
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Search Engines WEB said:
She was accussed of having a brash personality by some co-workers, but in the WSJ article she appears to really try to become personal and impressionable with the clients she encounters.
LIVE could have done a better job of branding itself - but regardless of how much effor it done in branding LIVE - it will always be subservant to the MICROSOFT brand.
Perhaps instead of using the term LIVE - they could have used eMicrosoft
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Nige said:
Best of luck to Joanne and here’s hoping she can add some much needed direction to the msn/live brands.
