Comments on: Yahoo just needs to fix one thing: Monetization http://venturebeat.com/2006/11/30/yahoo_monetization/ News About Tech, Money and Innovation Tue, 24 Nov 2009 03:52:54 +0000 http://wordpress.org/?v=2.8.5 hourly 1 By: Carl E. Person http://venturebeat.com/2006/11/30/yahoo_monetization/comment-page-1/#comment-613496 Carl E. Person Sat, 03 Nov 2007 15:31:28 +0000 http://www.venturebeat.com/contributors/2006/11/30/yahoo_monetization/#comment-613496 Here is the solution, one which I'm now asking the federal courts to determine: require Google to allow me, Yahoo and other website owners to monetize their website traffic using Google's AdWords system on a non-discriminatory basis. The justification? Because Google acquired its monopoly in search advertising (and monetization of social networking websites) through acquisitions, not through in-house development. The remedy is to push back Google's pricing to pre-monopoly levels. See my brief on appeal and supporting record references at my website www.lawmall.com/google. Carl E. Person Plaintiff pro se and antitrust and civil rights lawyer. PS. I was running for NYS Attorney General in 2006 thinking I could develop an email list of 1,000,000 names at 1 cent per click, and at the start of my efforts Google changed my price for unwanted keywords to $.50 per click, while continuing to charge ebay only 1/2 cent per click for the same "unwanted" words. Carl E. Person Here is the solution, one which I’m now asking the federal courts to determine: require Google to allow me, Yahoo and other website owners to monetize their website traffic using Google’s AdWords system on a non-discriminatory basis. The justification? Because Google acquired its monopoly in search advertising (and monetization of social networking websites) through acquisitions, not through in-house development. The remedy is to push back Google’s pricing to pre-monopoly levels. See my brief on appeal and supporting record references at my website http://www.lawmall.com/google.
Carl E. Person
Plaintiff pro se and antitrust and
civil rights lawyer.
PS. I was running for NYS Attorney General in 2006 thinking I could develop an email list of 1,000,000 names at 1 cent per click, and at the start of my efforts Google changed my price for unwanted keywords to $.50 per click, while continuing to charge ebay only 1/2 cent per click for the same “unwanted” words.
Carl E. Person

]]> By: Yahoo: Worst year ever? - Top Stocks http://venturebeat.com/2006/11/30/yahoo_monetization/comment-page-1/#comment-568486 Yahoo: Worst year ever? - Top Stocks Mon, 08 Oct 2007 19:26:05 +0000 http://www.venturebeat.com/contributors/2006/11/30/yahoo_monetization/#comment-568486 [...] system, Panama, needed to soar instead of stall. Yahoo should have been rolling out big moves to monetize its incredible user base. I use Yahoo every day -- e-mail, IM, finance and Flickr. I don't pay a cent for these services. [...] [...] system, Panama, needed to soar instead of stall. Yahoo should have been rolling out big moves to monetize its incredible user base. I use Yahoo every day — e-mail, IM, finance and Flickr. I don’t pay a cent for these services. [...]

]]> By: Jessica http://venturebeat.com/2006/11/30/yahoo_monetization/comment-page-1/#comment-514544 Jessica Thu, 06 Sep 2007 08:36:46 +0000 http://www.venturebeat.com/contributors/2006/11/30/yahoo_monetization/#comment-514544 Hello, I came across your blog posting after searching for sports betting sites and your post on Yahoo just needs to fix one thing: Monetization makes an interesting read. Thanks for sharing. I will research more next Thursday when I have the day off. Hello, I came across your blog posting after searching for sports betting sites and your post on Yahoo just needs to fix one thing: Monetization makes an interesting read. Thanks for sharing. I will research more next Thursday when I have the day off.

]]> By: Greenlight Wireless Blog » CPA ads on Skweezer http://venturebeat.com/2006/11/30/yahoo_monetization/comment-page-1/#comment-17558 Greenlight Wireless Blog » CPA ads on Skweezer Tue, 20 Mar 2007 02:40:12 +0000 http://www.venturebeat.com/contributors/2006/11/30/yahoo_monetization/#comment-17558 [...] I was just reading an article by Dave McClure entitled “Yahoo just needs to fix one thing: Monetization“. He outlines three ideas for helping Yahoo skweeze squeeze more profit out of each search: finish a new advertising platform, do Cost-Per-Action (CPA) advertising, and acquire more startups. [...] [...] I was just reading an article by Dave McClure entitled “Yahoo just needs to fix one thing: Monetization“. He outlines three ideas for helping Yahoo skweeze squeeze more profit out of each search: finish a new advertising platform, do Cost-Per-Action (CPA) advertising, and acquire more startups. [...]

]]> By: James http://venturebeat.com/2006/11/30/yahoo_monetization/comment-page-1/#comment-17554 James Mon, 19 Mar 2007 14:42:38 +0000 http://www.venturebeat.com/contributors/2006/11/30/yahoo_monetization/#comment-17554 Good Contribution Good Contribution

]]> By: G Gotch http://venturebeat.com/2006/11/30/yahoo_monetization/comment-page-1/#comment-17161 G Gotch Fri, 12 Jan 2007 03:54:46 +0000 http://www.venturebeat.com/contributors/2006/11/30/yahoo_monetization/#comment-17161 Is it really that or more that the internet isn't just about content or functionality but also about popularity and the need for something new and fresh. Websites are becoming like the Lindsey Lohans and Paris Hiltons of the moment. Extremely popular, but outside of that, is there anything really that different outside of being "popular". Take the rise of Google, it wasn't just the great search results that launched it to the stars, it was also the world of mouth popularity, and now that is is a 500 buck stock, their current position is guaranteed through the popularity of their sucess. The thing is, these stars are of the moment and when friends find something new, being everyone is linked they are gather there. So in a way websites, search, whatever is like the favorite style of the moment. Whoever has the next cool new thing that basically does things a little different, that will be the next destination. How else can you explain U-Tube and how much longer can people stayed glued to amatuers dancing to a webcam? Remember, something new is a 1 sec click away! Is it really that or more that the internet isn’t just about content or functionality but also about popularity and the need for something new and fresh. Websites are becoming like the Lindsey Lohans and Paris Hiltons of the moment. Extremely popular, but outside of that, is there anything really that different outside of being “popular”. Take the rise of Google, it wasn’t just the great search results that launched it to the stars, it was also the world of mouth popularity, and now that is is a 500 buck stock, their current position is guaranteed through the popularity of their sucess.
The thing is, these stars are of the moment and when friends find something new, being everyone is linked they are gather there. So in a way websites, search, whatever is like the favorite style of the moment. Whoever has the next cool new thing that basically does things a little different, that will be the next destination. How else can you explain U-Tube and how much longer can people stayed glued to amatuers dancing to a webcam? Remember, something new is a 1 sec click away!

]]> By: Carl E. Person http://venturebeat.com/2006/11/30/yahoo_monetization/comment-page-1/#comment-17038 Carl E. Person Tue, 12 Dec 2006 10:08:37 +0000 http://www.venturebeat.com/contributors/2006/11/30/yahoo_monetization/#comment-17038 Why don't search engines competing with Google (including Yahoo, MSN, 7Search) offer AdWords-type PPC advertising services through legitimate auctions (where the prices are set by the advertisers, not Google, Yahoo, MSN, etc.) and (A) filter out multiple clicks to stop click fraud; and (B) display an identifying code for each advertiser to inform the search-engine users what type of website is running the ad (such as a website with all ads and no content; a website providing ads with reviews or other content; a website providing comparative pricing, etc.). In this way, let the free informed market determine the price of AdWords-type advertising instead of having Google fix the prices through its present practices of unilaterally halting ads unless the advertiser agrees to pay 50, or 100 or 500 times more than he/she wanted to bid? Carl E. Person Please look at my antitrust complaint against Google/AdWords at www.lawmall.com/google Why don’t search engines competing with Google (including Yahoo, MSN, 7Search) offer AdWords-type PPC advertising services through legitimate auctions (where the prices are set by the advertisers, not Google, Yahoo, MSN, etc.) and (A) filter out multiple clicks to stop click fraud; and (B) display an identifying code for each advertiser to inform the search-engine users what type of website is running the ad (such as a website with all ads and no content; a website providing ads with reviews or other content; a website providing comparative pricing, etc.). In this way, let the free informed market determine the price of AdWords-type advertising instead of having Google fix the prices through its present practices of unilaterally halting ads unless the advertiser agrees to pay 50, or 100 or 500 times more than he/she wanted to bid?
Carl E. Person
Please look at my antitrust complaint against Google/AdWords at http://www.lawmall.com/google

]]> By: Harry Wakefield http://venturebeat.com/2006/11/30/yahoo_monetization/comment-page-1/#comment-17020 Harry Wakefield Thu, 07 Dec 2006 06:35:15 +0000 http://www.venturebeat.com/contributors/2006/11/30/yahoo_monetization/#comment-17020 It boils down to the ad engine and overall execution. Yahoo is a media company, Google is an advertising company, it’s all about Adwords and Adsense and have done a terrific job of optimizing both. How many SME’s rave about “Yahoo! Search Marketing Products”? It boils down to the ad engine and overall execution. Yahoo is a media company, Google is an advertising company, it’s all about Adwords and Adsense and have done a terrific job of optimizing both. How many SME’s rave about “Yahoo! Search Marketing Products”?

]]> By: The Praized Blog » Blog Archive » Is Google the Only Company Properly Monetizing their Online Traffic? http://venturebeat.com/2006/11/30/yahoo_monetization/comment-page-1/#comment-17009 The Praized Blog » Blog Archive » Is Google the Only Company Properly Monetizing their Online Traffic? Tue, 05 Dec 2006 00:08:19 +0000 http://www.venturebeat.com/contributors/2006/11/30/yahoo_monetization/#comment-17009 [...] Read with interest this analysis from Dave McClure on VentureBeat.com. In reference to all the noise that happened around the Peanut Butter Manifesto, he contends that Yahoo’s main problem currently is monetization. [...] [...] Read with interest this analysis from Dave McClure on VentureBeat.com. In reference to all the noise that happened around the Peanut Butter Manifesto, he contends that Yahoo’s main problem currently is monetization. [...]

]]> By: Dave McClure http://venturebeat.com/2006/11/30/yahoo_monetization/comment-page-1/#comment-17007 Dave McClure Sat, 02 Dec 2006 00:06:01 +0000 http://www.venturebeat.com/contributors/2006/11/30/yahoo_monetization/#comment-17007 ed: guessing you have not heard about Yahoo Publishing Network (aka YPN): http://publisher.yahoo.com/ YPN launched in beta to US-based publishers in August 2005. however, i think the comment you meant to suggest was that Yahoo might want to do more to promote YPN as an alternative to AdSense. any Yahoos want to respond on that one? ed: guessing you have not heard about Yahoo Publishing Network (aka YPN):
http://publisher.yahoo.com/

YPN launched in beta to US-based publishers in August 2005.

however, i think the comment you meant to suggest was that Yahoo might want to do more to promote YPN as an alternative to AdSense.

any Yahoos want to respond on that one?

]]> By: Ed http://venturebeat.com/2006/11/30/yahoo_monetization/comment-page-1/#comment-17006 Ed Fri, 01 Dec 2006 22:59:19 +0000 http://www.venturebeat.com/contributors/2006/11/30/yahoo_monetization/#comment-17006 The only thing yahoo! needs to do better is pffer an alternative to AdSense. Gooogle currently has 100% of the market. Yahoo!, launch something, anything, please. The only thing yahoo! needs to do better is pffer an alternative to AdSense. Gooogle currently has 100% of the market. Yahoo!, launch something, anything, please.

]]> By: Fixing Yahoo « Joe Duck http://venturebeat.com/2006/11/30/yahoo_monetization/comment-page-1/#comment-17005 Fixing Yahoo « Joe Duck Fri, 01 Dec 2006 21:38:50 +0000 http://www.venturebeat.com/contributors/2006/11/30/yahoo_monetization/#comment-17005 [...] Over at Venture Beat Dave’s got a plan for Yahoo. [...] [...] Over at Venture Beat Dave’s got a plan for Yahoo. [...]

]]> By: Joseph Hunkins http://venturebeat.com/2006/11/30/yahoo_monetization/comment-page-1/#comment-17004 Joseph Hunkins Fri, 01 Dec 2006 21:35:38 +0000 http://www.venturebeat.com/contributors/2006/11/30/yahoo_monetization/#comment-17004 Right on - but it's even easier. Publishers are willing to spend a LOT of innovations and time finding the best monetization relationships with search engines and these can generally beat Google's automated routines. If you add this to cost per sale follow up metrics you have something that is unspoofable and better than Google. Google is milking the cow until the cow gets smart. Fortunately for Google them evolution is slow and humans are stupid. Right on – but it’s even easier. Publishers are willing to spend a LOT of innovations and time finding the best monetization relationships with search engines and these can generally beat Google’s automated routines. If you add this to cost per sale follow up metrics you have something that is unspoofable and better than Google. Google is milking the cow until the cow gets smart. Fortunately for Google them evolution is slow and humans are stupid.

]]> By: Ian Kennedy http://venturebeat.com/2006/11/30/yahoo_monetization/comment-page-1/#comment-17003 Ian Kennedy Fri, 01 Dec 2006 20:36:09 +0000 http://www.venturebeat.com/contributors/2006/11/30/yahoo_monetization/#comment-17003 [disclosure: I work at and evangelize Yahoo] Thomas, You're seeing the first steps in this monetization with the release of Flickr's Camera Finder [http://www.flickr.com/cameras/]. By taking the implicit meta-data left behind as our users interact with these services, we can aggregate and package data & recommendations that are useful for everyone, even for those that do not use the service. With this aggregation and packaging, flickr now has an excellent place to go research digital cameras which, if I were a camera maker, I would love to spend ad dollars. Transactional links to shopping.yahoo.com are already plugged into each individual camera page which speaks directly to Dave's suggestion of more CPA type opportunity. Thanks for the post Dave. Not going to comment except to say that we're very focused on the points you raise and looking forward to stretching our legs as we come out of the blocks with the new Ad Platform. Ian [disclosure: I work at and evangelize Yahoo]

Thomas,

You’re seeing the first steps in this monetization with the release of Flickr’s Camera Finder [http://www.flickr.com/cameras/]. By taking the implicit meta-data left behind as our users interact with these services, we can aggregate and package data & recommendations that are useful for everyone, even for those that do not use the service. With this aggregation and packaging, flickr now has an excellent place to go research digital cameras which, if I were a camera maker, I would love to spend ad dollars. Transactional links to shopping.yahoo.com are already plugged into each individual camera page which speaks directly to Dave’s suggestion of more CPA type opportunity.

Thanks for the post Dave. Not going to comment except to say that we’re very focused on the points you raise and looking forward to stretching our legs as we come out of the blocks with the new Ad Platform.

Ian

]]> By: Alex Moskalyuk http://venturebeat.com/2006/11/30/yahoo_monetization/comment-page-1/#comment-17002 Alex Moskalyuk Fri, 01 Dec 2006 19:24:28 +0000 http://www.venturebeat.com/contributors/2006/11/30/yahoo_monetization/#comment-17002 This one is hard not to agree with. With proper monetization Yahoo! has quite a few of strong properties that generally get omitted in Yahoo! vs Google comparisons. Yahoo! Mail is either #1 or #2, depending on whose numbers you look at, always vying for top spot with Hotmail. Yahoo! News is #1 in news sites, with CNN and others lagging a bit. Yahoo! Finance is #1 with such a huge lead, that it's not even worth mentioning any competitors. In quite a few other categories, like sports, instant messaging, comparison shopping and search it's in the top 3. With the exception of search I don't see Google getting anywhere near the top in all of the above mentioned categories. Maybe news, if Google ever starts hosting feeds from Reuters, AP, etc. But so far their competitive products have not caught up. They naysayers usually say "but wait, Google's products are brand new, it takes a while to get market share established", so by now Gmail must have caught up with the leading players, right? Ahh, not really, Gmail is still at single-digit market share with growth reaching the plateau a while ago. This one is hard not to agree with. With proper monetization Yahoo! has quite a few of strong properties that generally get omitted in Yahoo! vs Google comparisons.

Yahoo! Mail is either #1 or #2, depending on whose numbers you look at, always vying for top spot with Hotmail.

Yahoo! News is #1 in news sites, with CNN and others lagging a bit.

Yahoo! Finance is #1 with such a huge lead, that it’s not even worth mentioning any competitors.

In quite a few other categories, like sports, instant messaging, comparison shopping and search it’s in the top 3.

With the exception of search I don’t see Google getting anywhere near the top in all of the above mentioned categories. Maybe news, if Google ever starts hosting feeds from Reuters, AP, etc. But so far their competitive products have not caught up. They naysayers usually say “but wait, Google’s products are brand new, it takes a while to get market share established”, so by now Gmail must have caught up with the leading players, right? Ahh, not really, Gmail is still at single-digit market share with growth reaching the plateau a while ago.

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