Comments on: MySpace prepares ground campaign for China, carefully http://venturebeat.com/2006/12/01/myspace-prepares-ground-campaign-for-china-carefully/ News About Tech, Money and Innovation Wed, 25 Nov 2009 16:28:31 +0000 http://wordpress.org/?v=2.8.5 hourly 1 By: jc penney free shipping furniture coupon http://venturebeat.com/2006/12/01/myspace-prepares-ground-campaign-for-china-carefully/comment-page-1/#comment-736416 jc penney free shipping furniture coupon Wed, 16 Jan 2008 10:18:12 +0000 http://venturebeat.com/2006/12/01/myspace-prepares-ground-campaign-for-china-carefully/#comment-736416 arts craft furniture plan wood working high point north carolina furniture store table kitchen dining furniture uk only carolina wholesale furniture east smithfield pa <a href="http://present-day-furniture.com/" rel="nofollow">jc penney free shipping furniture coupon</a> rattan and wicker dining room furniture furniture home jc penney store store desk executive flattop furniture home office furniture store on harlem in chicago arts craft furniture plan wood working high point north carolina furniture store table kitchen dining furniture uk only carolina wholesale furniture east smithfield pa jc penney free shipping furniture coupon rattan and wicker dining room furniture furniture home jc penney store store desk executive flattop furniture home office furniture store on harlem in chicago

]]> By: Matt Marshall http://venturebeat.com/2006/12/01/myspace-prepares-ground-campaign-for-china-carefully/comment-page-1/#comment-72452 Matt Marshall Thu, 26 Apr 2007 15:34:18 +0000 http://venturebeat.com/2006/12/01/myspace-prepares-ground-campaign-for-china-carefully/#comment-72452 Thanks Tangos. Fixed. Thanks Tangos. Fixed.

]]> By: SelltoEurope.com Blog » MySpace prepares ground campaign for China, carefully http://venturebeat.com/2006/12/01/myspace-prepares-ground-campaign-for-china-carefully/comment-page-1/#comment-7020 SelltoEurope.com Blog » MySpace prepares ground campaign for China, carefully Mon, 04 Dec 2006 23:33:02 +0000 http://venturebeat.com/2006/12/01/myspace-prepares-ground-campaign-for-china-carefully/#comment-7020 [...] Venturebeat (former Siliconbeat) reported that MySpace is negotiating its entry into China with a venture capital group and a former China Netcom Group exec, according to the WSJ (sub required), a sign that it is relying on local help to avoid the expensive mistakes made by other U.S. companies in China. [...] [...] Venturebeat (former Siliconbeat) reported that MySpace is negotiating its entry into China with a venture capital group and a former China Netcom Group exec, according to the WSJ (sub required), a sign that it is relying on local help to avoid the expensive mistakes made by other U.S. companies in China. [...]

]]> By: Tangos http://venturebeat.com/2006/12/01/myspace-prepares-ground-campaign-for-china-carefully/comment-page-1/#comment-7006 Tangos Mon, 04 Dec 2006 07:24:21 +0000 http://venturebeat.com/2006/12/01/myspace-prepares-ground-campaign-for-china-carefully/#comment-7006 51.com in your post was linked to 51job.com. 51.com in your post was linked to 51job.com.

]]> By: Chris http://venturebeat.com/2006/12/01/myspace-prepares-ground-campaign-for-china-carefully/comment-page-1/#comment-6998 Chris Sun, 03 Dec 2006 06:10:35 +0000 http://venturebeat.com/2006/12/01/myspace-prepares-ground-campaign-for-china-carefully/#comment-6998 Matt, it's a good report to me and you are right in the general picture. When it comes to how to succeed in China, it's usually not how they entered China, it's how they fight battles in China. In my observation 2 things are far more important then the initial strategy, one is the give enough consideration in the cultural barriers, you can't duplicate what work in USA and hope it will work in China. (you can replace China with almost any other countries like Japan, remember Ebay is kicked out of Japan already). After all, social networking is more about a culture than a technology. So you need to hire a local operator. The second? you have to give enough trust and authorization to the guy you found/hired. Yahoo wasn't successful in China at all, because it failed in all 2 fronts. Hopefully MySpace learned something and don't make the same mistake. Matt, it’s a good report to me and you are right in the general picture. When it comes to how to succeed in China, it’s usually not how they entered China, it’s how they fight battles in China. In my observation 2 things are far more important then the initial strategy, one is the give enough consideration in the cultural barriers, you can’t duplicate what work in USA and hope it will work in China. (you can replace China with almost any other countries like Japan, remember Ebay is kicked out of Japan already). After all, social networking is more about a culture than a technology. So you need to hire a local operator. The second? you have to give enough trust and authorization to the guy you found/hired. Yahoo wasn’t successful in China at all, because it failed in all 2 fronts.

Hopefully MySpace learned something and don’t make the same mistake.

]]> By: Matt Marshall http://venturebeat.com/2006/12/01/myspace-prepares-ground-campaign-for-china-carefully/comment-page-1/#comment-6997 Matt Marshall Sun, 03 Dec 2006 04:30:43 +0000 http://venturebeat.com/2006/12/01/myspace-prepares-ground-campaign-for-china-carefully/#comment-6997 I can't comment on Wendi, because i don't know much about her. My point is more about their initial strategy. Thanks for insights. I can’t comment on Wendi, because i don’t know much about her. My point is more about their initial strategy. Thanks for insights.

]]> By: Chris http://venturebeat.com/2006/12/01/myspace-prepares-ground-campaign-for-china-carefully/comment-page-1/#comment-6996 Chris Sun, 03 Dec 2006 02:58:22 +0000 http://venturebeat.com/2006/12/01/myspace-prepares-ground-campaign-for-china-carefully/#comment-6996 Wendi could be an asset although she wasn't impresive on her work at Star TV, but since she wasn't among the executives then, you can hardly blame her being non-impressive. You need someone from the top, at Murdoch's level, to know China to all its subtleties. A good example is Skype, they formed an alliance with local portal, they "officially" offered pc to pc calling, and "unofficially" offer the pc to phone service which is banned in China for now. Skype can still "go around" the policy unpunnished. Other <a href="http://www.vbuzzer.com/" rel="nofollow">VoIP Provider like Vbuzzer</a> are located outside China but they just seem to have a way to get their calling credits bought/sold in the Chinese Ebay or Taobao site. The partner Murdoch/Wendi chose for their China operation, Mr. Tian, is a high profile guy who connects to almost the top level in China. Once the way is paved (I believe it will be paved with the help of Tian), they just need to hire a management team from local elite to run a successful business. I think MySpace's methodology is correct this time. Wendi could be an asset although she wasn’t impresive on her work at Star TV, but since she wasn’t among the executives then, you can hardly blame her being non-impressive.

You need someone from the top, at Murdoch’s level, to know China to all its subtleties. A good example is Skype, they formed an alliance with local portal, they “officially” offered pc to pc calling, and “unofficially” offer the pc to phone service which is banned in China for now. Skype can still “go around” the policy unpunnished. Other VoIP Provider like Vbuzzer are located outside China but they just seem to have a way to get their calling credits bought/sold in the Chinese Ebay or Taobao site.

The partner Murdoch/Wendi chose for their China operation, Mr. Tian, is a high profile guy who connects to almost the top level in China. Once the way is paved (I believe it will be paved with the help of Tian), they just need to hire a management team from local elite to run a successful business.

I think MySpace’s methodology is correct this time.

]]> By: Ya http://venturebeat.com/2006/12/01/myspace-prepares-ground-campaign-for-china-carefully/comment-page-1/#comment-6990 Ya Sat, 02 Dec 2006 09:52:38 +0000 http://venturebeat.com/2006/12/01/myspace-prepares-ground-campaign-for-china-carefully/#comment-6990 Few expects Wendy's role to be beyond talent search and early relationship building. The challenge to myspace china may lies in the nations' different social environment, values, and relationships. Building a giant user base and most importantly binding it with a solid and sustainable revenue model in a fircely competitive industry calls for vision, innovation, and strong execution. With 10+ years local and global experiences at Microsoft, and especially the product knowledge and operating experiences from MSN space, the rumored candidate LUO Chuan of MSN China may be the best person Wendy and Edward can find for Murdoch. Few expects Wendy’s role to be beyond talent search and early relationship building.

The challenge to myspace china may lies in the nations’ different social environment, values, and relationships. Building a giant user base and most importantly binding it with a solid and sustainable revenue model in a fircely competitive industry calls for vision, innovation, and strong execution.

With 10+ years local and global experiences at Microsoft, and especially the product knowledge and operating experiences from MSN space, the rumored candidate LUO Chuan of MSN China may be the best person Wendy and Edward can find for Murdoch.

]]> By: David http://venturebeat.com/2006/12/01/myspace-prepares-ground-campaign-for-china-carefully/comment-page-1/#comment-6989 David Sat, 02 Dec 2006 08:32:56 +0000 http://venturebeat.com/2006/12/01/myspace-prepares-ground-campaign-for-china-carefully/#comment-6989 "Murdoch has made all the right moves. He has said MySpace’s local operations need to be very Chinese." - and then he brings in Wendi?? Getting someone who has no experience of China to setup an operation there is not good, but its almost as bad to assume that because somebody was born in China and speaks Chinese then they "know" China. I think Wendi will be more of a liability than an asset to MySpace in China. I doubt she has had much hands-on experience in China since her Star TV days and her track record is not that impressive anyway. Unless they are successful at poaching a lot of talent I would have thought they would be better off investing into or acquiring an existing player. My prediction is they will make a big bang when they launch (backed up by lots of $$) and then fade over time. “Murdoch has made all the right moves. He has said MySpace’s local operations need to be very Chinese.” – and then he brings in Wendi?? Getting someone who has no experience of China to setup an operation there is not good, but its almost as bad to assume that because somebody was born in China and speaks Chinese then they “know” China.

I think Wendi will be more of a liability than an asset to MySpace in China. I doubt she has had much hands-on experience in China since her Star TV days and her track record is not that impressive anyway.

Unless they are successful at poaching a lot of talent I would have thought they would be better off investing into or acquiring an existing player. My prediction is they will make a big bang when they launch (backed up by lots of $$) and then fade over time.

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