PixSense, offering auto-storage of mobile photos & video, raises $5.4M

PixSense, a service that lets you automatically save and store your mobile phone photos — without the pain of syncing with a PC — has just raised $5.4 million in a first round of funding.

The company offers the free photo storage service from its Website. You sign up, giving PixSense your phone model, and it sends you an SMS, which you open and it triggers a download. That way you don’t have the hassle of saving stuff on your PC. See demo here.

However, there’s a cost, because you use your data plan minutes to use the service. The service is more likely to fly in Asia and Europe, where many young people carry phones but don’t have their own PC — and so they’d presumably be more willing to pay for the service. The company says it will announce deals with two carriers in Asia and Europe during the first quarter, whereby the carriers would use Pixsense’s compression technology to let customers store mobile media directly with the carriers.

PixSense is growing like a weed. We last mentioned Pixsense here, when it said planned to hire 150 by next year, up from 30 earlier this year.

Faraz Hoodbhoy, founder and chief executive, said most of his employees are in China, Japan and Pakistan.

ATA Ventures and Innovacom are the lead investors.

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