PayPerPost acquires access to 28,000 bloggers of Performancing.com
PayPerPost, the controversial start-up that lets advertisers pay bloggers for writing positive pieces about them, has acquired assets of Performancing.com — giving it access to about 28,000 bloggers.
The bloggers are mostly individuals with small blogs who may feel vulnerable enough to consider PayPerPost’s enticing, yet ethically-challenged offer.
VentureBeat wrote about the Florida-based PayPerPost here. It is backed by Silicon Valley venture firm, Draper Fisher Jurvetson, among others.
Here is the announcement. The assets include Performancing Metrics, a blog analytics service, and Performancing Exchange, an online “classifieds” for bloggers, which provides a way for advertisers to reach the bloggers based on subject matter, readership and pricing — and now a good way for PayPerPosts’s advertisers to reach the pay-hungry ones.
Recently, in conjunction with U.S. legal moves, PayPerPost forced its bloggers to disclose when they have received money for a paid post.
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About the Author, Matt Marshall
Matt launched VentureBeat in September of 2006, with the realization that no one else was covering the entrepreneurial and tech innovation scene with the velocity or depth that he was. Prior to founding VentureBeat, he covered venture capital for the San Jose Mercury News from 2001 to 2006. In 2002, Matt was awarded "Journalist of the Year" by the Northern California Society of Professional Journalists. Prior to working at the Merc, he was a correspondent for the Wall Street Journal in Bonn, Germany from 1995 to 1998, and a writer for the Washington Post in 1994. Matt holds a PhD in Government and an MA in German and European Studies from Georgetown University. In addition to VentureBeat, Matt is also the Executive Producer of DEMO, the leading launchpad event for emerging technologies.
