Boxxet offers sites on popular topics

If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.

boxxetlogo.bmpBoxxet is a Burlingame, Calif. company that creates information sites for popular topics, such as the SF Giants — carrying relevant news, blogs and photos.

It has just opened the site to the public, having raised a seed round of $900,000 from New York’s Ascend Venture Group.

It is breaking the rules of Web 2.0, moving away from the trend of relying on user input. The company emerged last year, in testing mode, and we described its mission as wanting to be the of Web 2.0. At the time, it hoped to rely on users to create these sites. However, the rise of other sites, such as Wikipedia, Wikia and Digg, all reliant on user participation, forced Boxxet’s founder You Mon Tsang to change his strategy. Users lack time to participate on many sites, he says, so he automated the generation of content at Boxxet’s pages. Boxxet does let users rate an article, say about the giants — a positive rating pushes that article up on its SF Giants site (see screenshot of SF giants site below). However, it isn’t relying on users to create and manage sites.

Boxxet’s chief competitors, he says, are the search engines, which are beginning to display summarized content for popular searches. Search for “SF Giants,” for example, and you’ll find news, scores, and other things on top and to the right of search results.

Still, if you want the latest scoop or other info on the Giants, or on the Sharks, or on one of 450 other topics, this is a place worth trying.