Stickis offers a service that lets you post notices — or stickis — on Web pages, viewable by people who have chosen to read your notices.
We first mentioned the San Francisco company in July, when it first got $600,000 in funding. It is about to close on a second round of angel funding.
It is useful for collaboration, and research. Let’s say you’re interested in getting the GigaOm take on a company, say, Riya — but are also interested in getting VentureBeat’s view, and perhaps even stooping so far as wanting Techcrunch’s opinion. You don’t want to go to each of those blogs to search for the reviews. Instead, you can just go to the Riya homepage and see them all there, via Stickis’ service. In other words, you can take your favorite blogs with you. It’s good for group research projects, and collaboration within companies about views on sites of competing companies, for example.
Techcrunch reviewed the company here. Stickis has lots features best learned by playing with it. One of the main features is the “channel.” Any note I leave on a site also becomes part of my channel, so that someone who has subscribed to my channel can see anything I write, about any site. Similarly, if I subscribe to the channels of five people, I see a continuous stream of the stickis those five people are posting. I can keep these channels in view, or hide them. Moreover, sticki notes don’t have to be written on Web sites — users can write a note about anything, and it will be included in their channel (see screenshot below).
There’s much more here to noodle with. There’s extensive tagging. If you subscribe to Yelp or OpenTable for example, and then visit a restaurant Web site, you can see sticki reviews of the restaurants or make a reservation for it. Stickis wants to make money with these sorts services, though it’s unclear to us exactly how this particular avenue will scale.
Here’s a screenshot of a sticki on a Web site:
Here is an example of a Stickis channel:
5 Comments
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Sundar Krishnamurthy said:
Sounds exactly like Third Voice, which allowed anyone to post comments on websites. It was bubble-era company that vanished during the bust.
Looks like old ideas are getting recycled again…
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Jonathan said:
Nice writeup Matt.
@Sundar
(Disclosure: the Stickis founders are friends of mine and I helped out with the product.)
This product is similar to Third Voice in that it helps people have conversations in the context of a website, but it has some key differences. Only content from your list of feeds are shown, so the spam problem that killed Third Voice simply isn’t an issue here. There is also a culture of content production (i.e. blogging) that didn’t exist 7 years ago, so the notes that people leave will be more insightful than the Third Voice content. The millions of existing blog posts provide a great base to jump-start the Stickis content streams.More importantly, what’s the problem with recycling old ideas? If we dismissed every idea that had failed in the past we’d never have any new products. :)
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Sundar Krishnamurthy said:
It was an observation, not a putdown. Absolutely nothing wrong with recycling old (or failed) ideas as long as it makes the original concept better and ends up being successful.
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Marc Meyer said:
I missed this until now, sorry. Thanks Matt for the great write-up and thanks Jonathan for both your beautiful designs and your clarifications here.
The power of listening to a community wherever you are on the web is trancendental. Its a social layer of information about wherever you are on the web.
The problem with Third Voice was that the community it was allowing you to listen to was everyone at once, which is just not selective enough!Stickis lets YOU personally choose your “crowd” (your friends and society, your blogs) and that’s who you listen to and who you can converse with on the web.
Where can I find out what my crowd as a group’s interested in and commenting on the web?
Stickis answers that wherever I surf in real-time, or in the aggregate on our site.
Come try it out at stickis.com, and drop us a note about what works or not for you.
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