Comments on: The new behavior advertising upstarts: Aggregate Knowledge and Wunderloop

By: rose

rose — Tue, 22 Sep 2009 20:07:51 +0000

Hi seems like this could be a good system to increase sales

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We grow neither better nor worse as we grow old but more like ourselves.

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By: Paid Content : Deal Radar 2008: Aggregate Knowledge

Paid Content : Deal Radar 2008: Aggregate Knowledge — Thu, 02 Oct 2008 20:04:01 +0000

[...] sales, and media companies share a portion of their increased ad revenue with the company. VentureBeat discusses how Overstock.com increased their 2006 holiday sales by 20% by using AK’s Pique. Given [...]

By: Deal Radar 2008: Aggregate Knowledge - Sramana Mitra on Strategy

Deal Radar 2008: Aggregate Knowledge - Sramana Mitra on Strategy — Thu, 02 Oct 2008 16:31:59 +0000

By: LEE

LEE — Sun, 28 Sep 2008 03:44:06 +0000

Great article! I should see this earlier.

By: Daniel

Daniel — Fri, 10 Aug 2007 04:14:34 +0000

I couldn’t understand some parts of this article The new behavior advertising upstarts: Aggregate Knowledge and Wunderloop, but I guess I just need to check some more resources regarding this, because it sounds interesting.

By: Janssens

Janssens — Wed, 07 Feb 2007 16:57:34 +0000

Hi Matt,
Nice article. We are talking to Netmining.com (finalist at COMDEX awards yeh yeh good old times) with their real-time online behaviour analysis and interaction. So basically the ideas of AK and Wunderloop are not new, but sure is the interest of the market. The next hype after web 2.0 ? Who knows.
Anyway we see the added value in the ability to link online searchers with our offline sales force.
http://www.netmining.com/howitworks.html

By: ventureblogalist

ventureblogalist — Mon, 05 Feb 2007 01:58:53 +0000

AG is chitika 2.0

By: Martin Edic

Martin Edic — Sun, 04 Feb 2007 17:45:32 +0000

If I had this technology I would not charge for it- I’d simply set up affiliate relationships with everyone (commissions paid for sales referred through the technology). If this is what they’re doing it would explain how they close 100% of their deals- there’s no risk whatsoever for the merchant.
If they referred that much of Overstock you could construe based on existing programs that they took in somewhere around 8-10% of the revenue they generated for Overstock.

By: agitprop

agitprop — Fri, 02 Feb 2007 20:47:07 +0000

Careful – don’t be sucked into Aggregate Knowledge’s reality distortion field. All this means is that of the total purchases made by Overstock site visitors who eventually converted to a sale, 20% came from items that were displayed and clicked on within the navigation box presented by the recommendation engine. The fact that users clicked on these navigation links to get to item pages most certainly does not mean that 20% of Overstock’s sales were ‘driven’ by the recommendation engine. The actual lift in sales can only be determined by an A-B comparison between different item navigation mechanisms.

By: NLilavois

NLilavois — Fri, 02 Feb 2007 15:42:20 +0000

Pretty incredible. The percentage of increase for the average shopping cart is without a doubt amazing. I wonder if this technology can be applied to improve search engines.