Cited as quotable metaphors-analogies in Metaphor-Analogy Archive”.
Thank you.

I strongly believe that companies built around progressive values (of which green business is certainly an important one) are those best poised for success–this is actually a key idea in my award-winning sixth book, Principled Profit: Marketing That Puts People First. And as someone who has solarized my own house, I’m deighted to see more exposure for these ideas.

I also believe business can be an organizing tool. In fact, I’ve started a ten-year campaign to create a tipping point toward ethical business as the only socially acceptable way to run a business. One of the statements in this Business Ethics Pledge is “I pledge to support the “triple bottom line” of environmental, social, and financial responsibility.” The Pledge is located at http://www.business-ethics-pledge.org , if you’d like to take a look.

We have started a green website with a goal of enabling people to reduce their carbon footprint through sharing. Its not just for the “environmentalists” or “hippies” but for anyone who cares to make a difference – however small.

SocialWay: Share and save, the eco friendly way
http://www.socialway.com

For a truly revolutionary look at how commerce and environmentalism can go hand in hand I would recommend Paul Hawken’s The Ecology of Commerce – this book drastically changed my perception of business, design, and sustainability.

I always felt money and altruism can go hand in hand. I applaud you putting money where your values are.

Below is an article link you might find interesting. At the end of the article is mentioned an idea for a solar appliance to be used for plug-in hybrids. Interested in building a demonstration unit with me using an Altima, Camry, or Lexus Hybrid converted to a plug-in?

http://www.celsias.com/blog/2007/02/06/a-vision-for-a-better-future-the-coming-energy-shift/

(my pops used to say about Green Mountain energy – “The marraige of Rachel Carson and Adam Smith.) Perhaps a prettier love child…:)

“are you in this to make money or change the world?” Of course we wanted to change the world! Making money was just validation that it worked. Virtually every early internet entrepreneur I knew recognized the opportunity to change the world for the better by growing the Net.”

Perhaps the evolution of business is coming to the realization that it is not either/or.
EITHER you are a do-gooder OR a money-maker. But YES/AND. YES we innovators and creators of culture care about the world we are building and the future we are shaping, AND we will build it to create value for mankind AND in doing so will generate profit as a reflection of that value.

Great Article Sunil!

“Indeed, if you want a sign of over-investment in cleantech, look for an invasion of founders and CEOs who are in it only for the money.”

Thanks for your insights and willingness to put it out there. Why can’t we find a sustainable way to live on the planet? It seems crazy to do it any other way. Especially with the resources that we have and the technologies we can develop. Should those on this mission be rewarded? Of course!

I’m glad you made the choice to work on the other side of this deadly equation to reduce resource consumption. I hope many more follow your lead.

Well said. Wisdom can come at any time even if its in the shower.
We need more people like you to stand up and communciate the message.

Keep communicating!
Courtney Benson