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Ever wonder how much traffic a Web site is getting?
We’ve already talked about how tough it is to get accurate stats. Alexa, the favorite of many people because it offers lots of easy-to-get free data, is flawed. And new competitors, such as Compete and Quantcast, which claim to offer something better, also have drawbacks.
Traffick has a good summary of the providers, but still leaves you banging your head against the wall in frustration that there’s no easy, reliable way to do this:
Based on the evidence I’ve sifted through, there’s not a shred to suggest that Compete.com is better [than Alexa.com] at this stage, and some to suggest it’s actually worse. That shouldn’t be surprising. Going strictly on toolbar installs, the upstart service is bound to have less data, and less representative data. They try to augment that with “ISP relationships,” I gather, a practice which is quite old and generally not well explained. (Are Hitwise’s ISP relationships better than Compete’s? Are Wordtracker’s better than KeyWord Discovery’s? Does anyone do anything transparently in this industry?)
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results