<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: Traffic measuring continued: Why Compete doesn&#8217;t work, and why Quantcast does</title>
	<atom:link href="http://venturebeat.com/2007/02/22/traffic-measuring-continued-why-compete-doesnt-work-and-why-quantcast-does/feed/" rel="self" type="application/rss+xml" />
	<link>http://venturebeat.com/2007/02/22/traffic-measuring-continued-why-compete-doesnt-work-and-why-quantcast-does/</link>
	<description>News About Tech, Money and Innovation</description>
	<lastBuildDate>Tue, 24 Nov 2009 02:54:31 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.5</generator>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
		<item>
		<title>By: Top ten things you must do for a good user experience &#124; The Next Engine: Beyond Campaign Thinking</title>
		<link>http://venturebeat.com/2007/02/22/traffic-measuring-continued-why-compete-doesnt-work-and-why-quantcast-does/comment-page-1/#comment-817815</link>
		<dc:creator>Top ten things you must do for a good user experience &#124; The Next Engine: Beyond Campaign Thinking</dc:creator>
		<pubDate>Mon, 23 Jun 2008 20:59:46 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2007/02/22/traffic-measuring-continued-why-compete-doesnt-work-and-why-quantcast-does/#comment-817815</guid>
		<description>[...] to analytics: It&#8217;s not enough to look at just how many visitors you get. That number is generally misleading anyway. Look closely at exit pages. Exit pages are crucial. If everyone leaves after your homepage, [...]</description>
		<content:encoded><![CDATA[<p>[...] to analytics: It&#8217;s not enough to look at just how many visitors you get. That number is generally misleading anyway. Look closely at exit pages. Exit pages are crucial. If everyone leaves after your homepage, [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Ineteette</title>
		<link>http://venturebeat.com/2007/02/22/traffic-measuring-continued-why-compete-doesnt-work-and-why-quantcast-does/comment-page-1/#comment-637198</link>
		<dc:creator>Ineteette</dc:creator>
		<pubDate>Fri, 16 Nov 2007 09:31:52 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2007/02/22/traffic-measuring-continued-why-compete-doesnt-work-and-why-quantcast-does/#comment-637198</guid>
		<description>Two new studies show why some people are more attractive for members of the opposite sex than others. 
 
The University of Florida, Florida State University found that physically attractive people almost instantly attract the attention of the interlocutor, sobesednitsy with them, literally, it is difficult to make eye. This conclusion was reached by a series of psychological experiments, which were determined by the people who believe in sending the first seconds after the acquaintance. Here, a curious feature: single, unmarried experimental preferred to look at the guys, beauty opposite sex, and family, people most often by representatives of their sex. 
 
The authors believe that this feature developed a behavior as a result of the evolution: a man trying to find a decent pair to acquire offspring. If this is resolved, he wondered potential rivals. Detailed information about this magazine will be published Journal of Personality and Social Psychology. 
 
In turn, a joint study of the Rockefeller University, Rockefeller University and Duke University, Duke University in North Carolina revealed that women are perceived differently by men smell. During experiments studied the perception of women one of the ingredients of male pheromone-androstenona smell, which is contained in urine or sweat. 
 
The results were startling: women are part of this repugnant odor, and the other part is very attractive, resembling the smell of vanilla, and the third group have not felt any smell. The authors argue that the reason is that the differences in the receptor responsible for the olfactory system, from different people are different. 
 
It has long been proven that mammals (including human) odor is one way of attracting the attention of representatives of the opposite sex. A detailed article about the journal Nature will publish.</description>
		<content:encoded><![CDATA[<p>Two new studies show why some people are more attractive for members of the opposite sex than others. </p>
<p>The University of Florida, Florida State University found that physically attractive people almost instantly attract the attention of the interlocutor, sobesednitsy with them, literally, it is difficult to make eye. This conclusion was reached by a series of psychological experiments, which were determined by the people who believe in sending the first seconds after the acquaintance. Here, a curious feature: single, unmarried experimental preferred to look at the guys, beauty opposite sex, and family, people most often by representatives of their sex. </p>
<p>The authors believe that this feature developed a behavior as a result of the evolution: a man trying to find a decent pair to acquire offspring. If this is resolved, he wondered potential rivals. Detailed information about this magazine will be published Journal of Personality and Social Psychology. </p>
<p>In turn, a joint study of the Rockefeller University, Rockefeller University and Duke University, Duke University in North Carolina revealed that women are perceived differently by men smell. During experiments studied the perception of women one of the ingredients of male pheromone-androstenona smell, which is contained in urine or sweat. </p>
<p>The results were startling: women are part of this repugnant odor, and the other part is very attractive, resembling the smell of vanilla, and the third group have not felt any smell. The authors argue that the reason is that the differences in the receptor responsible for the olfactory system, from different people are different. </p>
<p>It has long been proven that mammals (including human) odor is one way of attracting the attention of representatives of the opposite sex. A detailed article about the journal Nature will publish.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: James</title>
		<link>http://venturebeat.com/2007/02/22/traffic-measuring-continued-why-compete-doesnt-work-and-why-quantcast-does/comment-page-1/#comment-370947</link>
		<dc:creator>James</dc:creator>
		<pubDate>Wed, 11 Jul 2007 14:45:32 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2007/02/22/traffic-measuring-continued-why-compete-doesnt-work-and-why-quantcast-does/#comment-370947</guid>
		<description>Great article. Any thoughts about the accuracy of the demographics supplied by these companies?

- James</description>
		<content:encoded><![CDATA[<p>Great article. Any thoughts about the accuracy of the demographics supplied by these companies?</p>
<p>- James</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: uynczxowtp</title>
		<link>http://venturebeat.com/2007/02/22/traffic-measuring-continued-why-compete-doesnt-work-and-why-quantcast-does/comment-page-1/#comment-343464</link>
		<dc:creator>uynczxowtp</dc:creator>
		<pubDate>Mon, 18 Jun 2007 20:06:45 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2007/02/22/traffic-measuring-continued-why-compete-doesnt-work-and-why-quantcast-does/#comment-343464</guid>
		<description>Hello! Good Site! Thanks you! ybfmishnxievd</description>
		<content:encoded><![CDATA[<p>Hello! Good Site! Thanks you! ybfmishnxievd</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Pan_theFrog</title>
		<link>http://venturebeat.com/2007/02/22/traffic-measuring-continued-why-compete-doesnt-work-and-why-quantcast-does/comment-page-1/#comment-8477</link>
		<dc:creator>Pan_theFrog</dc:creator>
		<pubDate>Tue, 06 Mar 2007 23:51:27 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2007/02/22/traffic-measuring-continued-why-compete-doesnt-work-and-why-quantcast-does/#comment-8477</guid>
		<description>My logs show that I had 17,691 unique visitors in Feb. But today Quantcast.com has me ranked at 246,823. pimpnflyguy.com is at 242,598, betterworld.net is 264,460, archimedes-lab.org is 138,983.

Quantcast shows me getting an estimated 5,050 unique US visitors a month (With about 400 US visitors a day), http://quantcast.com/pimpnflyguy.com shows 5,147 US visitors (With no more then 4 visitors a day), http://quantcast.com/betterworld.net shows 4,677 US visitors (No more then 25 visits a day), http://quantcast.com/archimedes-lab.org has 10,080 US visitors (even though they have had only 1 visitor since Jan 24 and stats for them end on Jan 29).

So using the information I have listed for you, which you can check yourself, please tell me who Quantcast is actually working correctly for?</description>
		<content:encoded><![CDATA[<p>My logs show that I had 17,691 unique visitors in Feb. But today Quantcast.com has me ranked at 246,823. pimpnflyguy.com is at 242,598, betterworld.net is 264,460, archimedes-lab.org is 138,983.</p>
<p>Quantcast shows me getting an estimated 5,050 unique US visitors a month (With about 400 US visitors a day), <a href="http://quantcast.com/pimpnflyguy.com" rel="nofollow">http://quantcast.com/pimpnflyguy.com</a> shows 5,147 US visitors (With no more then 4 visitors a day), <a href="http://quantcast.com/betterworld.net" rel="nofollow">http://quantcast.com/betterworld.net</a> shows 4,677 US visitors (No more then 25 visits a day), <a href="http://quantcast.com/archimedes-lab.org" rel="nofollow">http://quantcast.com/archimedes-lab.org</a> has 10,080 US visitors (even though they have had only 1 visitor since Jan 24 and stats for them end on Jan 29).</p>
<p>So using the information I have listed for you, which you can check yourself, please tell me who Quantcast is actually working correctly for?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Igor</title>
		<link>http://venturebeat.com/2007/02/22/traffic-measuring-continued-why-compete-doesnt-work-and-why-quantcast-does/comment-page-1/#comment-8438</link>
		<dc:creator>Igor</dc:creator>
		<pubDate>Sun, 04 Mar 2007 16:32:43 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2007/02/22/traffic-measuring-continued-why-compete-doesnt-work-and-why-quantcast-does/#comment-8438</guid>
		<description>Matt, great article. 

I had a wake-up encounter with &quot;Compete&quot; when one of VCs we know pointed at them as a source of info on our (Fotki.com) traffic &quot;falling&quot;. Now, at Fotki, we have the ever-increasing traffic and fast growing usage, making us buy more and more servers (soon getting to 100 mostly 2U and 3U machines) , serving hundreds of millions of monthly pages so, when I hear things like that I laugh with not much joy in my giggles, to say the least. So, I went to Compete.com and saw for myself - wow... 600K uniques, huh? :) Google Analytics and our internal logs are in more than 90% sync showing 5M uniques - 50% of them in the US - so, that&#039;s 2.5M, 4 times more than Compete shows. 

So, I wrote to Compete.com telling them that their stats are off by a LOT - what do I get as a reply? - A letter stating that for sites with small traffic their data may be significantly off :) 

Now, interestingly, even on Compete.com we are in top 3,000 (far cry from reality), and &quot;Compete SnapShot provides information for the top 1,000,000 web sites&quot;, so, basically, in their own words, their data should be wrong at least to 99.7% of sites they measure (since we are in their top 0.3% sites.)

I am far from saying that Compete is completely useless (I simply don&#039;t have time or need to do a research) but it&#039;s completely useless to me. One should look at HOW Compete gets its &quot;2M unique panelists&quot; - and a lot of questions will be resolved. So, folks at Compete, if you really want to, um, *compete* with Alexa - tables like these - http://www.compete.com/help - don&#039;t really go far, what does is accuracy. Reconsider the way you get your sample, listen to people like Matt and adjust, rather than trying to argue for how good you are. - Then and only then Seth Godin, Om Malik, Esther Dyson and other influentials, as well as millions of users like myself will be using you. 

Cheers,
igor</description>
		<content:encoded><![CDATA[<p>Matt, great article. </p>
<p>I had a wake-up encounter with &#8220;Compete&#8221; when one of VCs we know pointed at them as a source of info on our (Fotki.com) traffic &#8220;falling&#8221;. Now, at Fotki, we have the ever-increasing traffic and fast growing usage, making us buy more and more servers (soon getting to 100 mostly 2U and 3U machines) , serving hundreds of millions of monthly pages so, when I hear things like that I laugh with not much joy in my giggles, to say the least. So, I went to Compete.com and saw for myself &#8211; wow&#8230; 600K uniques, huh? <img src='http://venturebeat.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  Google Analytics and our internal logs are in more than 90% sync showing 5M uniques &#8211; 50% of them in the US &#8211; so, that&#8217;s 2.5M, 4 times more than Compete shows. </p>
<p>So, I wrote to Compete.com telling them that their stats are off by a LOT &#8211; what do I get as a reply? &#8211; A letter stating that for sites with small traffic their data may be significantly off <img src='http://venturebeat.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  </p>
<p>Now, interestingly, even on Compete.com we are in top 3,000 (far cry from reality), and &#8220;Compete SnapShot provides information for the top 1,000,000 web sites&#8221;, so, basically, in their own words, their data should be wrong at least to 99.7% of sites they measure (since we are in their top 0.3% sites.)</p>
<p>I am far from saying that Compete is completely useless (I simply don&#8217;t have time or need to do a research) but it&#8217;s completely useless to me. One should look at HOW Compete gets its &#8220;2M unique panelists&#8221; &#8211; and a lot of questions will be resolved. So, folks at Compete, if you really want to, um, *compete* with Alexa &#8211; tables like these &#8211; <a href="http://www.compete.com/help" rel="nofollow">http://www.compete.com/help</a> &#8211; don&#8217;t really go far, what does is accuracy. Reconsider the way you get your sample, listen to people like Matt and adjust, rather than trying to argue for how good you are. &#8211; Then and only then Seth Godin, Om Malik, Esther Dyson and other influentials, as well as millions of users like myself will be using you. </p>
<p>Cheers,<br />
igor</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Pan_theFrog</title>
		<link>http://venturebeat.com/2007/02/22/traffic-measuring-continued-why-compete-doesnt-work-and-why-quantcast-does/comment-page-1/#comment-8436</link>
		<dc:creator>Pan_theFrog</dc:creator>
		<pubDate>Sun, 04 Mar 2007 15:11:34 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2007/02/22/traffic-measuring-continued-why-compete-doesnt-work-and-why-quantcast-does/#comment-8436</guid>
		<description>Well they didn&#039;t yank this post, and even acknowledged that it is a problem they are aware of and working on.
Meanwhile, I am ranked 246,985 (With ~400-700 US hits a day), pimpnflyguy.com (rank 242,599), betterworld.net (rank 264,462), archimedes-lab.org (rank 138,976).

Now why is this notable? Because when this saga started on Feb 24, 2007 pimpnflyguy.co was ranked 257,380, which was about 300 ranks ahead of me (He was the next highest quantified user I could find). Now here it is a week later, and while I have moved up 10.5k ranks, pimpnflyguy has moved up even more then that, but still has no more then 4 hits a day since Jan 23, 2007.

archimedes-lab.org has moved up 18k ranks, and still shows 1 hit since Jan 23, 2007 (And I think that was me). betterworld.net has dropped 6k ranks, but is getting more hits per day then either pimpnflyguy or archimedes-lab.
Is there any logic in what they are using for stats?</description>
		<content:encoded><![CDATA[<p>Well they didn&#8217;t yank this post, and even acknowledged that it is a problem they are aware of and working on.<br />
Meanwhile, I am ranked 246,985 (With ~400-700 US hits a day), pimpnflyguy.com (rank 242,599), betterworld.net (rank 264,462), archimedes-lab.org (rank 138,976).</p>
<p>Now why is this notable? Because when this saga started on Feb 24, 2007 pimpnflyguy.co was ranked 257,380, which was about 300 ranks ahead of me (He was the next highest quantified user I could find). Now here it is a week later, and while I have moved up 10.5k ranks, pimpnflyguy has moved up even more then that, but still has no more then 4 hits a day since Jan 23, 2007.</p>
<p>archimedes-lab.org has moved up 18k ranks, and still shows 1 hit since Jan 23, 2007 (And I think that was me). betterworld.net has dropped 6k ranks, but is getting more hits per day then either pimpnflyguy or archimedes-lab.<br />
Is there any logic in what they are using for stats?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Pan_theFrog</title>
		<link>http://venturebeat.com/2007/02/22/traffic-measuring-continued-why-compete-doesnt-work-and-why-quantcast-does/comment-page-1/#comment-8395</link>
		<dc:creator>Pan_theFrog</dc:creator>
		<pubDate>Fri, 02 Mar 2007 13:57:41 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2007/02/22/traffic-measuring-continued-why-compete-doesnt-work-and-why-quantcast-does/#comment-8395</guid>
		<description>Using Quantcast I&#039;ve noticed several sites that seem to be getting few hits, but still get a decent pagerank. Sites like betterworld.net (rank 258,369 w/ under 25 hits a day), pimpnflyguy.com (rank 257,382 w/ under 4 hits a days since Jan 23) archimedes-lab.org (rank 156,874 which has had 1 hit since Jan 24). 
I noticed that my stats were changing each day (from 10-1000 ranks),  but in tracking pimpnflyguy.com (It was the first one I saw) he only changed 1-10 ranks. 
I posted something on their blog about it, but it got removed. I also posted something again last night at the same place: http://quantcast.typepad.com/quantcast/2006/12/compare_site_tr.html
 I am wondering if it will be yanked as well.</description>
		<content:encoded><![CDATA[<p>Using Quantcast I&#8217;ve noticed several sites that seem to be getting few hits, but still get a decent pagerank. Sites like betterworld.net (rank 258,369 w/ under 25 hits a day), pimpnflyguy.com (rank 257,382 w/ under 4 hits a days since Jan 23) archimedes-lab.org (rank 156,874 which has had 1 hit since Jan 24).<br />
I noticed that my stats were changing each day (from 10-1000 ranks),  but in tracking pimpnflyguy.com (It was the first one I saw) he only changed 1-10 ranks.<br />
I posted something on their blog about it, but it got removed. I also posted something again last night at the same place: <a href="http://quantcast.typepad.com/quantcast/2006/12/compare_site_tr.html" rel="nofollow">http://quantcast.typepad.com/quantcast/2006/12/compare_site_tr.html</a><br />
 I am wondering if it will be yanked as well.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Webanalyticsbook</title>
		<link>http://venturebeat.com/2007/02/22/traffic-measuring-continued-why-compete-doesnt-work-and-why-quantcast-does/comment-page-1/#comment-8253</link>
		<dc:creator>Webanalyticsbook</dc:creator>
		<pubDate>Fri, 23 Feb 2007 21:33:42 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2007/02/22/traffic-measuring-continued-why-compete-doesnt-work-and-why-quantcast-does/#comment-8253</guid>
		<description>As far as I know Google Analytics has about 3-400.000 &quot;customers&quot;. It will be a small percentage of websites unless they add some data from their toolbar (like Alexa).</description>
		<content:encoded><![CDATA[<p>As far as I know Google Analytics has about 3-400.000 &#8220;customers&#8221;. It will be a small percentage of websites unless they add some data from their toolbar (like Alexa).</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: web 2.0 innovations</title>
		<link>http://venturebeat.com/2007/02/22/traffic-measuring-continued-why-compete-doesnt-work-and-why-quantcast-does/comment-page-1/#comment-8248</link>
		<dc:creator>web 2.0 innovations</dc:creator>
		<pubDate>Fri, 23 Feb 2007 18:44:05 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2007/02/22/traffic-measuring-continued-why-compete-doesnt-work-and-why-quantcast-does/#comment-8248</guid>
		<description>What would happen with Alexa, Quantcast and Compete when/if Google decides to open its Google Analytics up to the public, or at least leave that decision to the publishers?</description>
		<content:encoded><![CDATA[<p>What would happen with Alexa, Quantcast and Compete when/if Google decides to open its Google Analytics up to the public, or at least leave that decision to the publishers?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Webanalyticsbook</title>
		<link>http://venturebeat.com/2007/02/22/traffic-measuring-continued-why-compete-doesnt-work-and-why-quantcast-does/comment-page-1/#comment-8246</link>
		<dc:creator>Webanalyticsbook</dc:creator>
		<pubDate>Fri, 23 Feb 2007 18:21:54 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2007/02/22/traffic-measuring-continued-why-compete-doesnt-work-and-why-quantcast-does/#comment-8246</guid>
		<description>-------------
Quote:
metrics can be gamed
-------------
Metrics are heavily gamed and most metrics are not even defined by the WAA. Ask the average webmaster for the definition of page views and/or unique visitors and you get 90% a not accurate answer.</description>
		<content:encoded><![CDATA[<p>&#8212;&#8212;&#8212;&#8212;-<br />
Quote:<br />
metrics can be gamed<br />
&#8212;&#8212;&#8212;&#8212;-<br />
Metrics are heavily gamed and most metrics are not even defined by the WAA. Ask the average webmaster for the definition of page views and/or unique visitors and you get 90% a not accurate answer.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Adam Bruce</title>
		<link>http://venturebeat.com/2007/02/22/traffic-measuring-continued-why-compete-doesnt-work-and-why-quantcast-does/comment-page-1/#comment-8245</link>
		<dc:creator>Adam Bruce</dc:creator>
		<pubDate>Fri, 23 Feb 2007 17:18:35 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2007/02/22/traffic-measuring-continued-why-compete-doesnt-work-and-why-quantcast-does/#comment-8245</guid>
		<description>from Jess
&quot;...In the context of competitive intelligence you are comparing two entities (you and your competitor) using the same tool / process / application and that normalizes the â€œbiasâ€....&quot;

I agree it&#039;s important to try and compare using similar methodology, but the problem is the assumption that they have normalized the bias.

Compare CarDomain.com to StreetFire.net (5x difference)
http://snapshot.compete.com/cardomain.com+streetfire.net+

And on Alexa (smaller difference)
http://traffic.alexa.com/graph?w=725&amp;h=340&amp;r=2y&amp;y=r&amp;a=1&amp;z=5&amp;u=streetfire.net&amp;u=cardomain.com

And in reality, I know for  fact that CarDomain has equal traffic to StreetFire.net (we work closely with CarDomain and have visibility into their analytics).

I would agree there is a normalized bias on pixel tracking or measuring actual server logs in the same manner, but when it comes to survey methodology it&#039;s incorrect to assume the results themselves are properly normalized.</description>
		<content:encoded><![CDATA[<p>from Jess<br />
&#8220;&#8230;In the context of competitive intelligence you are comparing two entities (you and your competitor) using the same tool / process / application and that normalizes the â€œbiasâ€&#8230;.&#8221;</p>
<p>I agree it&#8217;s important to try and compare using similar methodology, but the problem is the assumption that they have normalized the bias.</p>
<p>Compare CarDomain.com to StreetFire.net (5x difference)<br />
<a href="http://snapshot.compete.com/cardomain.com+streetfire.net+" rel="nofollow">http://snapshot.compete.com/cardomain.com+streetfire.net+</a></p>
<p>And on Alexa (smaller difference)<br />
<a href="http://traffic.alexa.com/graph?w=725&amp;h=340&amp;r=2y&amp;y=r&amp;a=1&amp;z=5&amp;u=streetfire.net&amp;u=cardomain.com" rel="nofollow">http://traffic.alexa.com/graph?w=725&amp;h=340&amp;r=2y&amp;y=r&amp;a=1&amp;z=5&amp;u=streetfire.net&amp;u=cardomain.com</a></p>
<p>And in reality, I know for  fact that CarDomain has equal traffic to StreetFire.net (we work closely with CarDomain and have visibility into their analytics).</p>
<p>I would agree there is a normalized bias on pixel tracking or measuring actual server logs in the same manner, but when it comes to survey methodology it&#8217;s incorrect to assume the results themselves are properly normalized.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Jay Meattle</title>
		<link>http://venturebeat.com/2007/02/22/traffic-measuring-continued-why-compete-doesnt-work-and-why-quantcast-does/comment-page-1/#comment-8244</link>
		<dc:creator>Jay Meattle</dc:creator>
		<pubDate>Fri, 23 Feb 2007 17:13:55 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2007/02/22/traffic-measuring-continued-why-compete-doesnt-work-and-why-quantcast-does/#comment-8244</guid>
		<description>Ed,  Thanks for the comment.

The market currently relies heavily on visitors and page views to measure performance, but we both know these metrics can be gamed.

Time, on the other hand, is finite and selfishly managed by the user making it harder to game.  Therefore if a site can garner more of an individualâ€™s time it should be considered a good thing, right?

With that said, I know there are exceptions (Search for example), which is why we havenâ€™t presented Attention as the king of all metrics.  We see Attention as an additional piece of the puzzle.
 
For example:

- MySpace attracts 16% of all pageviews on the internet (U.S.)

- However, U.S. users only spend 11.9% of their time on MySpace

- MySpace provides a service valued by consumers (11.9% Attention Share), but the site is terribly designed and thus inflates misleading engagement metrics like pageviews</description>
		<content:encoded><![CDATA[<p>Ed,  Thanks for the comment.</p>
<p>The market currently relies heavily on visitors and page views to measure performance, but we both know these metrics can be gamed.</p>
<p>Time, on the other hand, is finite and selfishly managed by the user making it harder to game.  Therefore if a site can garner more of an individualâ€™s time it should be considered a good thing, right?</p>
<p>With that said, I know there are exceptions (Search for example), which is why we havenâ€™t presented Attention as the king of all metrics.  We see Attention as an additional piece of the puzzle.</p>
<p>For example:</p>
<p>- MySpace attracts 16% of all pageviews on the internet (U.S.)</p>
<p>- However, U.S. users only spend 11.9% of their time on MySpace</p>
<p>- MySpace provides a service valued by consumers (11.9% Attention Share), but the site is terribly designed and thus inflates misleading engagement metrics like pageviews</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Matt Marshall</title>
		<link>http://venturebeat.com/2007/02/22/traffic-measuring-continued-why-compete-doesnt-work-and-why-quantcast-does/comment-page-1/#comment-8243</link>
		<dc:creator>Matt Marshall</dc:creator>
		<pubDate>Fri, 23 Feb 2007 16:30:01 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2007/02/22/traffic-measuring-continued-why-compete-doesnt-work-and-why-quantcast-does/#comment-8243</guid>
		<description>Sorry about that. I&#039;ve corrected to .net.</description>
		<content:encoded><![CDATA[<p>Sorry about that. I&#8217;ve corrected to .net.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: web 2.0 innovations</title>
		<link>http://venturebeat.com/2007/02/22/traffic-measuring-continued-why-compete-doesnt-work-and-why-quantcast-does/comment-page-1/#comment-8242</link>
		<dc:creator>web 2.0 innovations</dc:creator>
		<pubDate>Fri, 23 Feb 2007 16:26:02 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2007/02/22/traffic-measuring-continued-why-compete-doesnt-work-and-why-quantcast-does/#comment-8242</guid>
		<description>hey guys it is http://www.streetfire.net and NOT http://www.streetfire.com</description>
		<content:encoded><![CDATA[<p>hey guys it is <a href="http://www.streetfire.net" rel="nofollow">http://www.streetfire.net</a> and NOT <a href="http://www.streetfire.com" rel="nofollow">http://www.streetfire.com</a></p>
]]></content:encoded>
	</item>
</channel>
</rss>
