Eons, the Web site for people aged 50 and older

March 6, 2007 | Matt Marshall | Comments | |

eons.bmpEons, the Web site for people aged 50 and over, says its traffic is growing rapidly, and has raised $22 million in a second round of financing.

Eons, based in Boston, has a built a search engine focused on the 50-plus generation, called Cranky.com. It is difficult to tell how well Cranky and the overall company is doing, because it hasn’t released many specifics. Cranky’s users, while older, are apparently an active bunch. Number one search is “sex,” and sixth is “online dating.”

The financing was led by Charles River Ventures. New investors Intel Capital and Humana also invested, as did existing investors General Catalyst Partners and Sequoia Capital.

Austin Westerling, partner at CRV, noted in a statement that the new generation of “spirited 50-plus adults” is attractive because it has substantial purchasing power.

Eons raised $10 million last year.

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Matt Marshall is editor and CEO of VentureBeat. Follow him on Twitter at @mmarshall, and follow VentureBeat on Twitter at @venturebeat.

  • It is with good reason why internet dating companies are targeting the over 50's. If the dating scene in the States is like the UK scene then over 50's will be out of place going to traditional dating spots like pubs and clubs. They feel inadequate and unable to compete and this dulls any confidence they may have. The internet is however a place they can relax and this allows them to be their true selves. I had to admit to believing that in my teens sex and dating was not for the over 40's let alone the over 50's. How wrong I was, now I find myself at 50+.
    Check out www.pulltheboys.co.uk and see the age group of the members.
  • donna
    Wasnt this the site with the ridiculous video a few months back promoting the "obits" part of the site? http://valleywag.com/tech/eons/2006-marketing-a...
  • Ved
    There are too many website trying to attract users based on age, sex, money, location, hobby etc. Consolidation is going to happen very soon.
  • Our website is dedicated to the Over 50's, including free realtime chat.

    with over 400 registered over 50's all wanting to chat and make new senior friends.

    http://www.life-over-50.com
  • TeamSarge
    I like it