(Updated after talking with the company and confirming the investment)
Peer39, a secretive online ad marketplace start-up in New York boasting that it will boost conversion rates “dramatically,” has raised $3 million from New York-based Dawntreader Ventures, chief executive Amiad Solomon said.
Former Shopping.com CEO Dan Ciporin is a seed investor, and is on the board.
On its site, the company says it is founded by some “natural language and machine learning experts,” suggesting it attempts to bring a new type of technology to advertising, just as some companies like Powerset are trying to bring natural language technology to search results. Solomon confirmed that, adding that he hopes to launch the product later this year.
Dawntreader partner Ned Carlson led the deal for Dawntreader and principal Dan Ahn is also working on it.
Tags: co:Peer39, inv:Dawntreader-Ventures, people:Dan-Ciporin6 Comments
-
Harry said:
Looks like a new trend of web 3.0 companies getting funded.
-
Ed Sim said:
Matt-nice job being first with the news-here is some more info on Dawntreader’s investment
-
ouriel said:
some precisions on the news here (from a chat with Dan Ciporin himself)http://ouriel.typepad.com/myblog/2007/03/precisions_on_p.html
-
Jake said:
Top guys behind the company—I’m sure they will be doing very well.
-
Katie said:
Been hearing some whispers about this. Will be big.
-
Brenda said:
seems like they are using tech. to build the next generation of targeted ad networks. Very cool.
5 Trackbacks
10:24 am
VentureBeat » Natural language advertising coming: Peer39 receives $8.2 million said:
[...] we broke the news of peer39’s initial $3 million funding in March, we reported that the company was working on a platform to use natural language processing for [...]
10:24 am
VentureBeat » Natural language advertising coming: Peer39 receives $8.2 million said:
[...] we broke the news of peer39’s initial $3 million funding in March, we reported that the company was working on a platform to use natural language processing for [...]
10:24 am
VentureBeat » Natural language advertising coming: Peer39 receives $8.2 million said:
[...] we broke the news of peer39’s initial $3 million funding in March, we reported that the company was working on a platform to use natural language processing for [...]
7:59 am
Online Ad Network Raises $8.2M for Cryptic Start Page said:
[...] on new online advertising technology based around algorithms the company is developing. VentureBeat has previously compared the company to Powerset, who is taking a similar approach with search (and also, yet to be [...]
11:55 pm
Online Ad Network Raises $8.2M for Cryptic Start Page at Geekstr said:
[...] on new online advertising technology based around algorithms the company is developing. VentureBeat has previously compared the company to Powerset, who is taking a similar approach with search (and also is yet to [...]