Updated
Boorah and SuggestLocal are two new useful local search sites worth a look.
Boorah provides a clean, elegant search for restaurants by city, ranking them by the quality of reviews and other mentions they get from around the web. SuggestLocal, meanwhile, provides a useful engine to find pretty much any type of vendor, with a way to easily send it to your friends, along with notations, map, nearby parking and other information.
At a time when local search is crowded with competitors, you’d better pick something precise and do it well. Both of these companies try to do that.
Boorah launched its restaurant search for three cities — San Francisco, Los Angeles and New York — at DEMO07 in late January. This summer, the service will be rolled out to other “NFL cities,” the company says.
Its value is in aggregating reviews from around the Web all in one place. It draws reviews from CitySearch, Yelp, Yahoo, blogs and anywhere else it find mentions of a restaurant. It uses natural language technology to assess the sentiment of those reviews. It then creates a rating, based on five stars. It also tallies up the overall number of mentions, to create a ‘Buzz’ rating. You can also search for a type of restaurant (Pizza, Chinese, Mexican), and Boorah ranks these so you can choose the best. Each restaurant has a profile with more rankings on food, ambiance and service.
Click on Boorah’s “smart search” button, and it lets you search for things like “Best Wine List”, or “Romantic Place,” all this made possible by its in-house natural language technology.
They have 75,000 restaurant listings and more than 200,000 reviews. They plan to make money from advertising and from revenue sharing from bookings through OpenTable. They also seek to syndicate the content. The site has been built on less than $500,000 of angel funding.
[Update: Well, Yelp reviews used to be there. We've just learned that Yelp demanded that Boorah remove Yelp reviews, which makes Boorah slightly less compelling -- because it can't say that it aggregates everything. But don't Boorah's brief review intros easily within "fair use"? Boorah's founder, Eric Moyer, tells us he didn't fight the Yelp request, because Boorah is a small company. We asked Yelp about fair use, and a spokeswoman responded that Yelp is "not able to comment on the fair use question at this time." Boorah is negotiating with one other provider of reviews, but did not say who it is.]
SuggestLocal is useful for searching for restaurants, cafes, parking and other things by city or zip code. It ranks results with Yahoo ratings. The site’s value comes from a box it provides within the same page, better known as a widget, that lets you send your chosen listing to your friends — letting you append information like local parking, map and a personal note. It’s good for organizing events — and so is competitive with other event messaging sites such as Renkoo. See image below.
Notably, SuggestLocal doesn’t intend to rely on traffic to its site. It seeks to partner with newspapers and magazines. On a partner’s web site, you’ll be able click on the SuggestLocal icon next to say, a real estate listing, and then be able to send the listing to your friends so you can get help making a purchasing decision. Along with it, you can send a message, map and other information found with SuggestLocal.
The company’s main source of making money will based on what you could call “Click Per Discussion,” or CPD. Every time someone clicks on the SuggestLocal icon next to a particular listing, the partner site pays SuggestLocal a contracted amount per click. The other way to make money will be targeted ads that drop into the widget window.
See their demo here. It is mainly self-funded, but has just under $300,000 in angel funding.


8 Comments
-
Yan said:
I’m curious how aggregator companies are able to do their business? Most of these websites that they aggregate have terms of service that do not allow their content to be republished elsewhere. Do they strikes pecial deals? For that matter..what gives google the right to take content from other webpages and make money off of it by publishing ads?
This is something I never quite understood…clearly people _want_ to be on aggregators because it makes their content easier to find, but does that allow the aggregators to break the TOS on those sites? Is it just a mutually beneficial relationship?
By the way I run a website called Planypus which unlike some of the aforementioned products actually lets friends _collaborate_ to make plans together. Almost like a wiki that’s live and easy to use to plan outings. So you can post an idea in about 10 seconds and let your friends fill in all the details and notify you when it’s been decided. Check it out, thanks!
-
Kristen Nicole said:
Great points brought up addressing the extremely nich aspect of local search these days. Even better that SuggestLocal isn’t trying to be a destination site. Several start-ups are employing this model in hopes of partnerships, APIs, white labels and widgets, so I’m very anxious to see this dismantling of structure evolve in ‘07.
And it’s always good to see Yan on the case! Planypus’ wiki-like planning tool proves quite useful. -
Erik said:
If you want to get really niche, check out http://www.AboutAirportParking.com. We built a Google maps mashup of airport parking information. That way you can figure out which parking is closest if you’re coming from Santa Cruz (as opposed to Palo Alto), which is cheapest and which one is best rated. Not trying to change the world, but just applying a touch of Web 2.0 technology to a pretty boring, but important piece of modern travel.
-
Dave Naffziger said:
Openlist was the first restaurant review aggregation site, and they still do a pretty good job at it.
Yelp uploaded their reviews into Google Base, which means as long as Boorah is using that content, I don’t believe Yelp can demand a takedown. The Google Base terms allow Google to syndicate any content in the Google Base system.
-
Archie Manning said:
Beware of Renkoo !!! Renkoo doesn’t have anyway to delete friends/contacts in enter/ import off of your list (their system). I think it’s just a way for them to control contact information. Who builds a system that doesn’t allow you to delete YOUR contacts ?
-
Alex said:
Archie, I feel your pain.
-
Mark said:
I had a quick read of the information on this site and had a thought that the idea here is unique and should be rolled out into other areas, What do you think?
Mark