ReputationDefender helps you clean up your reputation
When those crude things you said while drunk at a party a couple of years ago during show up online, it may ruin your career chances.
Now there’s a new start-up, ReputationDefender, that will try to remove harmful references to you online, contacting Internet sites and requesting they take them down.
Started by 28-year-old Harvard Law School grad, Michael Fertik, the Louisville company is relocating to Menlo Park, Calif., after having raised under $1 million in angel investment from unnamed individuals, according to VentureWire today (sub required).
He charges $9.95 per month to $15.95 per month, depending on how long a customer signs up for the service. The company will then crawl the Web looking for comments or material that refelect negatively on you, and charge an extra $29.95 for each attempt to get the material removed, whether or not is successful.
Presumably, only comments considered “libelous, slanderous, defamatory or invasive can” legally be forced off the Web. Here’s a helpful FAQ at the site.
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About the Author, Matt Marshall
Matt launched VentureBeat in September of 2006, with the realization that no one else was covering the entrepreneurial and tech innovation scene with the velocity or depth that he was. Prior to founding VentureBeat, he covered venture capital for the San Jose Mercury News from 2001 to 2006. In 2002, Matt was awarded "Journalist of the Year" by the Northern California Society of Professional Journalists. Prior to working at the Merc, he was a correspondent for the Wall Street Journal in Bonn, Germany from 1995 to 1998, and a writer for the Washington Post in 1994. Matt holds a PhD in Government and an MA in German and European Studies from Georgetown University. In addition to VentureBeat, Matt is also the Executive Producer of DEMO, the leading launchpad event for emerging technologies.
