Want to master the CMO role? Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited and we're limiting attendance to CMOs and top marketing execs. Request your personal invitation here
As widely reported, Adobe Systems released its Apollo software yesterday, which is expected to bridge the gap between the Web and desktop in all kinds of new applications — from video to word processing.
Web-based applications are hitting their limits. Apollo’s appeal is that instead of running inside a Web browser, its applications run on the desktop. A failure in a network connection, therefore, won’t interrupt users who are using Apollo apps on their desktop. However, the Apollo platform detects if there’s a network connection available, so it can also interact with the Web if it wants.
In other words, it makes the web browser optional. Even browser company Mozilla/Firefox has acknowledged this trend, and is moving to support offline applications. We’ve talked before about this online/offline mode, from Sharpcast’s vision to wrap in storage and mobility, to Parakey, a new start-up about which little is known.
The Mercury News has a good overview here.
VentureBeat’s VB Insight team is studying email marketing tools.
Chime in here, and we’ll share the results