Tobii Technology, a Stockholm, Sweden company that lets you know where users are looking on their computer screen, has raised $14 million in venture capital funding from Investor Growth Capital.
The announcement is here.
The technology allows publishers and advertisers to make better decisions about where to place content and ads on the page.
Competitors include Enquiro and EyeTracking
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Venture Midwest » Blog Archive » What Are You Lookin’ At? said:
[...] Hello Readers. “What Are You Lookin’ At?” - typically a statement uttered by drunken, testosterone filled males desparately wanting to prove their masculinity. The phrase, however, also possesses a more literal, practical meaning demonstrated by recently funded start-up Tobii. Investor Growth Capital provided $14 million for the Stockholm based eye-tracking technology company. Tobii executives allocated the funding to expand and promote existing products aimed toward analyzing usability, advertising, pyschology, and vision research. Using the company’s patented ClearView 2 software, researchers are bombarded with an array of data including eye gaze, head position, stimulus information, keystrokes, and mouse clicks. For example - an e-commerce website empowered by ClearView 2 is overlayed with viewer hotspots identifying areas of heightened activity (see graphic at left). [...]