Unilever has invested in a San Francisco venture firm called Physic Ventures, according to VentureWire (sub required).
The firm will take over management of Unilver’s portfolio of private investments, which until now has been run by a venture arm of Unilever.
The firm will invest in “consumer-directed health, wellness and sustainable living” companies, according to its Web site.
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Bored? Let’s fix it! » Akermin, Thin Battery, United Villages [Cleantech Investing] said:
[...] A new venture group, Physic Ventures, is being formed, according to VentureWire. And as part of the new group’s functions, it will be taking in the venture investment efforts of Unilever Technology Ventures, which has been investing in clean technology startups (in addition to other categories) such as Pionetics and Kreido Biofuels. [...]