Comments on: Google extends into TV, signs deal with Dish Network http://venturebeat.com/2007/04/03/google-extends-into-tv-signs-deal-with-dish-network/ News About Tech, Money and Innovation Wed, 25 Nov 2009 02:43:52 +0000 http://wordpress.org/?v=2.8.5 hourly 1 By: Google expands its television ad platform with Bloomberg TV » VentureBeat http://venturebeat.com/2007/04/03/google-extends-into-tv-signs-deal-with-dish-network/comment-page-1/#comment-829538 Google expands its television ad platform with Bloomberg TV » VentureBeat Thu, 25 Sep 2008 21:13:58 +0000 http://venturebeat.com/2007/04/03/google-extends-into-tv-signs-deal-with-dish-network/#comment-829538 [...] Television is a particularly important space when it comes to advertising, and today, Google has announced a partnership with Bloomberg TV to supply ads for the channel. This follows deals Google has with NBC Universal (select channels) and Dish Network in the television space. [...] [...] Television is a particularly important space when it comes to advertising, and today, Google has announced a partnership with Bloomberg TV to supply ads for the channel. This follows deals Google has with NBC Universal (select channels) and Dish Network in the television space. [...]

]]> By: Eric http://venturebeat.com/2007/04/03/google-extends-into-tv-signs-deal-with-dish-network/comment-page-1/#comment-807062 Eric Wed, 30 Apr 2008 13:17:40 +0000 http://venturebeat.com/2007/04/03/google-extends-into-tv-signs-deal-with-dish-network/#comment-807062 "I thin it’s quite possible that users will voluntarily link their Dish account with their Google account, in some cases simply to see how much better it can get. " I would, simply for one reason, localization. You offer me security and one place to hold everything, I am there! I am tired of all these accounts I have..maybe Google should tap into the health industry and figure that one that..this is the best http://www.squidoo.com/Dish-Network-Hack, its been in front of us this whole time, we call it GOOGLE. “I thin it’s quite possible that users will voluntarily link their Dish account with their Google account, in some cases simply to see how much better it can get. ”

I would, simply for one reason, localization. You offer me security and one place to hold everything, I am there! I am tired of all these accounts I have..maybe Google should tap into the health industry and figure that one that..this is the best http://www.squidoo.com/Dish-Network-Hack, its been in front of us this whole time, we call it GOOGLE.

]]> By: Paul http://venturebeat.com/2007/04/03/google-extends-into-tv-signs-deal-with-dish-network/comment-page-1/#comment-12978 Paul Fri, 06 Apr 2007 00:06:54 +0000 http://venturebeat.com/2007/04/03/google-extends-into-tv-signs-deal-with-dish-network/#comment-12978 Actually, I think this is exactly what Google has mastered to great profit: spend a lot of energy creating a better-than-alternatives filter & selection capability, and then let it do the work. I'm not sure this is any different. They've got a bundle of data coming back from the cable company; correlating that data with the proper advertisement and then giving the user a Google Analytics-like display of their ad results seems much easier and simpler than many other things they've already done. I thin it's quite possible that users will voluntarily link their Dish account with their Google account, in some cases simply to see how much better it can get. As an example, take Amazon : initially, I was skeptical about allowing them to continue to track my browsing & purchasing, and I would only log in when necessary. Now, I login voluntarily and all the time to see what revealed preferences they will find for me based on their data trolling. Am I worried about privacy or data theft? Yeah, some. Actually, I think this is exactly what Google has mastered to great profit: spend a lot of energy creating a better-than-alternatives filter & selection capability, and then let it do the work.

I’m not sure this is any different. They’ve got a bundle of data coming back from the cable company; correlating that data with the proper advertisement and then giving the user a Google Analytics-like display of their ad results seems much easier and simpler than many other things they’ve already done.

I thin it’s quite possible that users will voluntarily link their Dish account with their Google account, in some cases simply to see how much better it can get.

As an example, take Amazon : initially, I was skeptical about allowing them to continue to track my browsing & purchasing, and I would only log in when necessary. Now, I login voluntarily and all the time to see what revealed preferences they will find for me based on their data trolling. Am I worried about privacy or data theft? Yeah, some.

]]> By: james http://venturebeat.com/2007/04/03/google-extends-into-tv-signs-deal-with-dish-network/comment-page-1/#comment-12211 james Tue, 03 Apr 2007 19:08:10 +0000 http://venturebeat.com/2007/04/03/google-extends-into-tv-signs-deal-with-dish-network/#comment-12211 phil - I agree. there has to be a high cost to this selection process, no? I did find a good piece that makes the argument for it though, but it too ignores the costs of filtering all this information and tailoring the ads. http://eminent-truth.blogspot.com/2007/04/two-different-approaches-to-tv.html phil – I agree. there has to be a high cost to this selection process, no? I did find a good piece that makes the argument for it though, but it too ignores the costs of filtering all this information and tailoring the ads.
http://eminent-truth.blogspot.com/2007/04/two-different-approaches-to-tv.html

]]> By: Phil http://venturebeat.com/2007/04/03/google-extends-into-tv-signs-deal-with-dish-network/comment-page-1/#comment-12187 Phil Tue, 03 Apr 2007 17:54:57 +0000 http://venturebeat.com/2007/04/03/google-extends-into-tv-signs-deal-with-dish-network/#comment-12187 I just don't get the value here- it doesn't make sense for content producers to cede control over ads or advertisers to get into a bidding war wihtout knowing where their ads will be placed. I think that in a few years we'll look back and realize that efficiency doesn't necessary equal quality. I just don’t get the value here- it doesn’t make sense for content producers to cede control over ads or advertisers to get into a bidding war wihtout knowing where their ads will be placed. I think that in a few years we’ll look back and realize that efficiency doesn’t necessary equal quality.

]]> By: IamNewton http://venturebeat.com/2007/04/03/google-extends-into-tv-signs-deal-with-dish-network/comment-page-1/#comment-12183 IamNewton Tue, 03 Apr 2007 17:45:07 +0000 http://venturebeat.com/2007/04/03/google-extends-into-tv-signs-deal-with-dish-network/#comment-12183 Every time I read about Google I keep getting that song stuck in my head. You know that Nas song "If I Ruled the World (Imagine That)" Without the ability to click on a link to get to the advertiser I don't see much value in this for the average Joe who uses Google advertisement. It would be really useful if a user could bookmark an advertisement for later referencing when accessing Google search or Google mail. That of course would mean linking a person's Google account with their Dish account. I'm not sure if people would do this, but it would be an interesting feature. Every time I read about Google I keep getting that song stuck in my head. You know that Nas song “If I Ruled the World (Imagine That)”

Without the ability to click on a link to get to the advertiser I don’t see much value in this for the average Joe who uses Google advertisement.

It would be really useful if a user could bookmark an advertisement for later referencing when accessing Google search or Google mail. That of course would mean linking a person’s Google account with their Dish account. I’m not sure if people would do this, but it would be an interesting feature.

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