Advertisers and business/entrepreneurs carrying bags of money and promises are playing a nice little game of musical chairs with each other, while we (the consumers) sit on the sidelines, annoyed and eagerly waiting for someone to trip and break their neck. We (yes, I speak for everyone on Earth) are sick of advertising. It's so prolific as to make it meaningless. I wonder if those ads on the floor (yes, on the floor; you can't even shoe-gaze anymore) of my local big-box home center actually result in sales, or are they there because some ad sales team snickeringly sold it to some big-box exec who actually thought it was a clever idea.

Here's my clever marketing idea: ads on the insides of eye-glasses. Isn't it the ultimate goal that wherever we look, we'll see an ad? What an even more messed-up world it will be when some soulless marketing upstart takes that suggestion seriously.

After spending over a decade in the wireless data world and witnessing the promise of network speeds and user adoption finally meeting expectations, the last thing we need in the nascent market of mobile marketing is false proof points. We all need to act responsibly to ensure success for all stakeholders and most importantly, the end customer receiving content we are creating and sending.

Try capturing the headers from a country targeted admob campaign. Cross reference the IP address or X_UP_SUBNO. You will find that many of the targeted ad’s are not actually targeted(i.e. French targeted campaign will on occasion give Verizon wireless header). We saw a 10% discrepency. I am not sure if that is good/bad for a mobile ad network but we were surely still paying the targeting fee. I see a problem if people are selling premium content and their ad gets served to places they cannot deliver or bill. I also saw a good amount of ‘web’ requests which meant either someone was using a web browser and clicking the mobile link or they were surfing wap with WiFi..

Transparency is as important a pillar of our offerings as reach and relevance, so we also thought we should clarify that we posted the illustration of our Marketplace on our site to simply show how our Marketplace works, not to mislead. After the confusion was brought to our attention we updated the page immediately to clarify it as a simulation. Our Marketplace operates differently than other offerings so it is important to demonstrate it visually.

I’d also like to clarify the difference noted in your post between the 175 million available (sellable) US-based ad impressions in TSM|Network – our mobile ad network (which at the end of Q1 2007 has increased to 225 million) from the 350 million impressions that our servers register from our ad tags across all publishers, including not only the TSM|Network, but also the publishers and carriers who have licensed our MADX ad management and delivery software to sell and manage their own mobile ad inventory on a worldwide basis.

Jeff Janer
jjaner@thirdscreenmedia.com

“that gives the impression it is scroll all the new ads”

“keeping ads a nice high rate”

“If these sorts of randomized counter are being”

market place

is a blatant copycat

Just two weeks Admob raised

holding their feed to the fire