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	<title>Comments on: The RSS dilemma</title>
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	<link>http://venturebeat.com/2007/04/19/the-rss-dilemma/</link>
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		<title>By: Startup Meme &#187; Blog Archive Partial vs Full RSS Feeds-A Business Case</title>
		<link>http://venturebeat.com/2007/04/19/the-rss-dilemma/comment-page-1/#comment-821698</link>
		<dc:creator>Startup Meme &#187; Blog Archive Partial vs Full RSS Feeds-A Business Case</dc:creator>
		<pubDate>Sat, 19 Jul 2008 10:52:48 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2007/04/19/the-rss-dilemma/#comment-821698</guid>
		<description>[...] [via] Tags:advertisement Feedburner feeds rss startup advice   These icons link to social bookmarking sites where readers can share and discover new web pages. [...]</description>
		<content:encoded><![CDATA[<p>[...] [via] Tags:advertisement Feedburner feeds rss startup advice   These icons link to social bookmarking sites where readers can share and discover new web pages. [...]</p>
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		<title>By: life insurance policy</title>
		<link>http://venturebeat.com/2007/04/19/the-rss-dilemma/comment-page-1/#comment-801765</link>
		<dc:creator>life insurance policy</dc:creator>
		<pubDate>Sat, 05 Apr 2008 11:39:12 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2007/04/19/the-rss-dilemma/#comment-801765</guid>
		<description>Nice site and fine content</description>
		<content:encoded><![CDATA[<p>Nice site and fine content</p>
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		<title>By: Sean</title>
		<link>http://venturebeat.com/2007/04/19/the-rss-dilemma/comment-page-1/#comment-62008</link>
		<dc:creator>Sean</dc:creator>
		<pubDate>Mon, 23 Apr 2007 17:49:23 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2007/04/19/the-rss-dilemma/#comment-62008</guid>
		<description>As a clarification about Flurry, we do show the ads attached to a feed like VentureBeat (the banner ad is available as an attachment). However, the ad is not effective since you can&#039;t click through to the destination page. 

We plan to offer content providers the option to insert mobile-targeted ads into their feeds within Flurry in the near future.</description>
		<content:encoded><![CDATA[<p>As a clarification about Flurry, we do show the ads attached to a feed like VentureBeat (the banner ad is available as an attachment). However, the ad is not effective since you can&#8217;t click through to the destination page. </p>
<p>We plan to offer content providers the option to insert mobile-targeted ads into their feeds within Flurry in the near future.</p>
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		<title>By: matthew</title>
		<link>http://venturebeat.com/2007/04/19/the-rss-dilemma/comment-page-1/#comment-58661</link>
		<dc:creator>matthew</dc:creator>
		<pubDate>Sun, 22 Apr 2007 13:12:24 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2007/04/19/the-rss-dilemma/#comment-58661</guid>
		<description>trying to monetize your feed is pretty much a useless endeavor. rss ads generate negligable revenue and, as the quote above confirms, partial feeds do not drive folks back to the site.

giving away your content via a full feed is basically giving away your content for free. that&#039;s exactly what rss was designed for. if your site is ad-supported, and you&#039;re worried about lost revenue due to rss, don&#039;t have an rss feed.</description>
		<content:encoded><![CDATA[<p>trying to monetize your feed is pretty much a useless endeavor. rss ads generate negligable revenue and, as the quote above confirms, partial feeds do not drive folks back to the site.</p>
<p>giving away your content via a full feed is basically giving away your content for free. that&#8217;s exactly what rss was designed for. if your site is ad-supported, and you&#8217;re worried about lost revenue due to rss, don&#8217;t have an rss feed.</p>
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		<title>By: Graham</title>
		<link>http://venturebeat.com/2007/04/19/the-rss-dilemma/comment-page-1/#comment-52347</link>
		<dc:creator>Graham</dc:creator>
		<pubDate>Fri, 20 Apr 2007 16:58:46 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2007/04/19/the-rss-dilemma/#comment-52347</guid>
		<description>Of course FeedBurner is going to come to that determination, because they are profiting off your decision to give full RSS privlages rather than just partial.  

There is no question that full RSS hurts the long-term viability of blogs. In the short-term it is good because it may entice more readers to read a submission and become engaged, but in the long-term blogs will need unique visitors and subscribers directly to their own site to remain viable. 

I like partial feed because it gives me the ability to know whether I want to read something in the smallest possible space (i.e. 1 headline)... if it is interesting enough for me to read then i don&#039;t mind clicking through.</description>
		<content:encoded><![CDATA[<p>Of course FeedBurner is going to come to that determination, because they are profiting off your decision to give full RSS privlages rather than just partial.  </p>
<p>There is no question that full RSS hurts the long-term viability of blogs. In the short-term it is good because it may entice more readers to read a submission and become engaged, but in the long-term blogs will need unique visitors and subscribers directly to their own site to remain viable. </p>
<p>I like partial feed because it gives me the ability to know whether I want to read something in the smallest possible space (i.e. 1 headline)&#8230; if it is interesting enough for me to read then i don&#8217;t mind clicking through.</p>
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		<title>By: Gal Josefsberg</title>
		<link>http://venturebeat.com/2007/04/19/the-rss-dilemma/comment-page-1/#comment-52235</link>
		<dc:creator>Gal Josefsberg</dc:creator>
		<pubDate>Fri, 20 Apr 2007 16:32:02 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2007/04/19/the-rss-dilemma/#comment-52235</guid>
		<description>Thank you for this article.  I just changed my blog&#039;s settings to full feed :)

GJ
http://www.60in3.com</description>
		<content:encoded><![CDATA[<p>Thank you for this article.  I just changed my blog&#8217;s settings to full feed <img src='http://venturebeat.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>GJ<br />
<a href="http://www.60in3.com" rel="nofollow">http://www.60in3.com</a></p>
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		<title>By: Nick</title>
		<link>http://venturebeat.com/2007/04/19/the-rss-dilemma/comment-page-1/#comment-52040</link>
		<dc:creator>Nick</dc:creator>
		<pubDate>Fri, 20 Apr 2007 15:16:49 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2007/04/19/the-rss-dilemma/#comment-52040</guid>
		<description>Full text over partial, in terms of user experience. It&#039;s just frustrating that some sites choose to do partial feeds.</description>
		<content:encoded><![CDATA[<p>Full text over partial, in terms of user experience. It&#8217;s just frustrating that some sites choose to do partial feeds.</p>
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		<title>By: Andy</title>
		<link>http://venturebeat.com/2007/04/19/the-rss-dilemma/comment-page-1/#comment-50780</link>
		<dc:creator>Andy</dc:creator>
		<pubDate>Fri, 20 Apr 2007 05:45:30 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2007/04/19/the-rss-dilemma/#comment-50780</guid>
		<description>When faced with two similar feeds, and one is full text and the other just headlines, the choice is easy.  That&#039;s why your own VentureBeat Jobs feed doesn&#039;t cut it (compare to TechCrunch&#039;s CrunchBoard feed).</description>
		<content:encoded><![CDATA[<p>When faced with two similar feeds, and one is full text and the other just headlines, the choice is easy.  That&#8217;s why your own VentureBeat Jobs feed doesn&#8217;t cut it (compare to TechCrunch&#8217;s CrunchBoard feed).</p>
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		<title>By: Rick Klau</title>
		<link>http://venturebeat.com/2007/04/19/the-rss-dilemma/comment-page-1/#comment-50640</link>
		<dc:creator>Rick Klau</dc:creator>
		<pubDate>Fri, 20 Apr 2007 04:38:13 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2007/04/19/the-rss-dilemma/#comment-50640</guid>
		<description>Matt - Thanks for picking up the conversation. Wanted to clarify one point. You wrote:

&quot;Feedburner tells us, however, that many other readers actually prefer going to the site, because they see Flash and other video or image content that they don’t get through RSS.&quot;

I don&#039;t think I made that point in the post you pointed to, and while it may well be true, our efforts at inferring subscriber intentions have so far been met with limited success. Which is to say, we don&#039;t know. But my own beliefs are that, as mentioned in the post, additional opportunities to click - not just a click on the item - almost always will increase clickthroughs, and more importantly, will drive additional exposure for your content. (I&#039;m thinking here about Digg, del.icio.us or Technorati FeedFlares as examples.)

Looking forward to continuing the conversation, and as we have additional info to share that will shed additional light, we&#039;ll make sure to let you know.</description>
		<content:encoded><![CDATA[<p>Matt &#8211; Thanks for picking up the conversation. Wanted to clarify one point. You wrote:</p>
<p>&#8220;Feedburner tells us, however, that many other readers actually prefer going to the site, because they see Flash and other video or image content that they don’t get through RSS.&#8221;</p>
<p>I don&#8217;t think I made that point in the post you pointed to, and while it may well be true, our efforts at inferring subscriber intentions have so far been met with limited success. Which is to say, we don&#8217;t know. But my own beliefs are that, as mentioned in the post, additional opportunities to click &#8211; not just a click on the item &#8211; almost always will increase clickthroughs, and more importantly, will drive additional exposure for your content. (I&#8217;m thinking here about Digg, del.icio.us or Technorati FeedFlares as examples.)</p>
<p>Looking forward to continuing the conversation, and as we have additional info to share that will shed additional light, we&#8217;ll make sure to let you know.</p>
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		<title>By: Joseph A. di Paolantonio</title>
		<link>http://venturebeat.com/2007/04/19/the-rss-dilemma/comment-page-1/#comment-49841</link>
		<dc:creator>Joseph A. di Paolantonio</dc:creator>
		<pubDate>Thu, 19 Apr 2007 21:44:42 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2007/04/19/the-rss-dilemma/#comment-49841</guid>
		<description>The primary reason that I click through to the web site from a feed, is to read comments or leave one... As now.  Full articles are much more likely to draw me into the conversation.

I generally don&#039;t subscribe to partial feeds.

BTW, feeds can contain enclosures.  That being said, the day an article opens in my feed reader [RSSowl] and automatically launches some flash spam with sound at full blast, will be the day that I&#039;ll have a new reason to unsubscribe from that commercialized feed.</description>
		<content:encoded><![CDATA[<p>The primary reason that I click through to the web site from a feed, is to read comments or leave one&#8230; As now.  Full articles are much more likely to draw me into the conversation.</p>
<p>I generally don&#8217;t subscribe to partial feeds.</p>
<p>BTW, feeds can contain enclosures.  That being said, the day an article opens in my feed reader [RSSowl] and automatically launches some flash spam with sound at full blast, will be the day that I&#8217;ll have a new reason to unsubscribe from that commercialized feed.</p>
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		<title>By: Louis Gray</title>
		<link>http://venturebeat.com/2007/04/19/the-rss-dilemma/comment-page-1/#comment-49715</link>
		<dc:creator>Louis Gray</dc:creator>
		<pubDate>Thu, 19 Apr 2007 20:50:00 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2007/04/19/the-rss-dilemma/#comment-49715</guid>
		<description>I believe the argument comes down to the goals of the site or blog. If the goal is to achieve widest dissemination of content, then full RSS feeds are perfect. An RSS reader is as good (or better) as a Web site visitor. If instead, you&#039;re for profit, and clicks are the goal, then you want the site visitor instead. As I&#039;ve written previously, one of the biggest things missing from RSS is context and community. You don&#039;t always know who&#039;s commenting on what and what it is they are saying, straight from the feed.

I strongly prefer full feeds as a consumer and as a publisher, but I&#039;m not in the pennies for clicks and views game.</description>
		<content:encoded><![CDATA[<p>I believe the argument comes down to the goals of the site or blog. If the goal is to achieve widest dissemination of content, then full RSS feeds are perfect. An RSS reader is as good (or better) as a Web site visitor. If instead, you&#8217;re for profit, and clicks are the goal, then you want the site visitor instead. As I&#8217;ve written previously, one of the biggest things missing from RSS is context and community. You don&#8217;t always know who&#8217;s commenting on what and what it is they are saying, straight from the feed.</p>
<p>I strongly prefer full feeds as a consumer and as a publisher, but I&#8217;m not in the pennies for clicks and views game.</p>
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		<title>By: Neeraj Kumar</title>
		<link>http://venturebeat.com/2007/04/19/the-rss-dilemma/comment-page-1/#comment-49702</link>
		<dc:creator>Neeraj Kumar</dc:creator>
		<pubDate>Thu, 19 Apr 2007 20:45:43 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2007/04/19/the-rss-dilemma/#comment-49702</guid>
		<description>It&#039;s no debate for me. In my view almost 80% of the popular blogs have full feeds (gigaom, techcrunc, mashable are some of them).

If I find that the author is providing partial feed only to get extra clicks then I just unsubscribe. Only in rare cases it is justified.</description>
		<content:encoded><![CDATA[<p>It&#8217;s no debate for me. In my view almost 80% of the popular blogs have full feeds (gigaom, techcrunc, mashable are some of them).</p>
<p>If I find that the author is providing partial feed only to get extra clicks then I just unsubscribe. Only in rare cases it is justified.</p>
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		<title>By: Enrique</title>
		<link>http://venturebeat.com/2007/04/19/the-rss-dilemma/comment-page-1/#comment-49701</link>
		<dc:creator>Enrique</dc:creator>
		<pubDate>Thu, 19 Apr 2007 20:39:56 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2007/04/19/the-rss-dilemma/#comment-49701</guid>
		<description>I get partial rss feed.  I am enjoy it because I don&#039;t get my e-mail box full of e-mails from different blogs.
  If I see an article I want to read more about, I just click on that particle article.</description>
		<content:encoded><![CDATA[<p>I get partial rss feed.  I am enjoy it because I don&#8217;t get my e-mail box full of e-mails from different blogs.<br />
  If I see an article I want to read more about, I just click on that particle article.</p>
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		<title>By: Jay</title>
		<link>http://venturebeat.com/2007/04/19/the-rss-dilemma/comment-page-1/#comment-49618</link>
		<dc:creator>Jay</dc:creator>
		<pubDate>Thu, 19 Apr 2007 20:31:16 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2007/04/19/the-rss-dilemma/#comment-49618</guid>
		<description>True, but I am more likely to unsubscribe. I don&#039;t have time to click on every feed. I only subscribe to feeds that give me all the information. If you are blogging to make money. The blog will get more readers if the full feed is made available.</description>
		<content:encoded><![CDATA[<p>True, but I am more likely to unsubscribe. I don&#8217;t have time to click on every feed. I only subscribe to feeds that give me all the information. If you are blogging to make money. The blog will get more readers if the full feed is made available.</p>
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