Zazzle acquires Confego, a software that allows companies to customize products

April 19, 2007 | Matt Marshall

Zazzle, a Redwood City, Calif. company that gives users a way to personalize products like apparel, posters, U.S. Postage and greeting cards online, and then sell them, has acquired Confego for an undisclosed amount.

Confego, based in Berkeley, Calif., lets big companies like Reebok customize apparel, bags and footwear from the ground up using Confego’s software. In a statement, the companies said Confego has “perfected” the manufacturing and fulfillment process, allowing delivery of custom shoes in just one week, as opposed to the three to five week lead time currently provided from similar vendors.

Zazzle has raised $16 million from Kleiner Perkins Caufield & Byers and Ram Shriram’s Sherpalo Ventures.

Here is the statement.

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About the Author, Matt Marshall

Matt launched VentureBeat in September of 2006, with the realization that no one else was covering the entrepreneurial and tech innovation scene with the velocity or depth that he was. Prior to founding VentureBeat, he covered venture capital for the San Jose Mercury News from 2001 to 2006. In 2002, Matt was awarded "Journalist of the Year" by the Northern California Society of Professional Journalists. Prior to working at the Merc, he was a correspondent for the Wall Street Journal in Bonn, Germany from 1995 to 1998, and a writer for the Washington Post in 1994. Matt holds a PhD in Government and an MA in German and European Studies from Georgetown University. In addition to VentureBeat, Matt is also the Executive Producer of DEMO, the leading launchpad event for emerging technologies.