Comments on: Tumri gives you more control over ad widgets http://venturebeat.com/2007/05/07/tumri-gives-you-more-control-over-ad-widgets/ News About Tech, Money and Innovation Wed, 25 Nov 2009 23:37:30 +0000 http://wordpress.org/?v=2.8.5 hourly 1 By: LEE http://venturebeat.com/2007/05/07/tumri-gives-you-more-control-over-ad-widgets/comment-page-1/#comment-829712 LEE Sun, 28 Sep 2008 07:35:22 +0000 http://venturebeat.com/2007/05/07/tumri-gives-you-more-control-over-ad-widgets/#comment-829712 Great article! I should see it earlier. Great article!
I should see it earlier.

]]> By: Yan http://venturebeat.com/2007/05/07/tumri-gives-you-more-control-over-ad-widgets/comment-page-1/#comment-127695 Yan Thu, 10 May 2007 18:56:51 +0000 http://venturebeat.com/2007/05/07/tumri-gives-you-more-control-over-ad-widgets/#comment-127695 All these widgets lack an important functionality that made Google Adsense successful -- contextual sensitivity. Widgets that need to be configured for each page are doomed to fail because of the maintenance effort they require All these widgets lack an important functionality that made Google Adsense successful — contextual sensitivity. Widgets that need to be configured for each page are doomed to fail because of the maintenance effort they require

]]> By: Tumri gives publishers easy access to merchandising « Dead 3.0 http://venturebeat.com/2007/05/07/tumri-gives-you-more-control-over-ad-widgets/comment-page-1/#comment-123775 Tumri gives publishers easy access to merchandising « Dead 3.0 Wed, 09 May 2007 17:16:26 +0000 http://venturebeat.com/2007/05/07/tumri-gives-you-more-control-over-ad-widgets/#comment-123775 [...] gives publishers easy access to merchandising Posted May 9, 2007 See my post at VentureBeat about Tumri Publisher, a new service that allows publishers to easily sell inventory from leading [...] [...] gives publishers easy access to merchandising Posted May 9, 2007 See my post at VentureBeat about Tumri Publisher, a new service that allows publishers to easily sell inventory from leading [...]

]]> By: Mike http://venturebeat.com/2007/05/07/tumri-gives-you-more-control-over-ad-widgets/comment-page-1/#comment-116775 Mike Tue, 08 May 2007 00:22:07 +0000 http://venturebeat.com/2007/05/07/tumri-gives-you-more-control-over-ad-widgets/#comment-116775 Great to see someone giving google a run for their money! Roll on the competition! www.thesecretsofvisualization.com/rights Great to see someone giving google a run for their money! Roll on the competition!
http://www.thesecretsofvisualization.com/rights

]]> By: P-Air http://venturebeat.com/2007/05/07/tumri-gives-you-more-control-over-ad-widgets/comment-page-1/#comment-115879 P-Air Mon, 07 May 2007 18:01:08 +0000 http://venturebeat.com/2007/05/07/tumri-gives-you-more-control-over-ad-widgets/#comment-115879 Talk about a case of "Back to the Future", back in 1997 a company called Impulse! Buy Network was built on this very premise. It was sold to Inktomi in April of '99 for $115M, which at the time provided Softbank Ventures (Mobius) w/the best ROI of their portfolio for that year. It was before the term widgets was in vogue and these ads were called "barkers". Yahoo!, AOL, ComputerShopper, Disney's GO Network, AT&T Worldnet, and a host of other major portals were affiliates and displayed these product driven ads targeted to whatever section on their web site they were placed (ie. sports products targeted to sports content on the portal). Yes, contextual ad targeting before Google had released AdSense. This was a merchandising network, with such merchants as J.Crew, K-mart, and over 200 others feeding product offers into the network. These product offers could also be paired up w/such selling methods as "falling price offer", "auction", "limited time offer", and so on. Anyway, Inktomi ended up combining Impulse! w/their C2B acquisition (a competitor to MySimon and Junglee at the time) of an early comparison shopping engine. This made tons of sense because if you consider, having products in a comparison shopping engine or as product offers on widgets, these are simply applications of a product database. Hmmm...I wonder if a similar fate awaits these latest entrants? Funny to see these apps coming back strong. I should also note that at that time Accel passed on investing in the company, so I'm guessing this time around they didn't want to miss it again ;) Talk about a case of “Back to the Future”, back in 1997 a company called Impulse! Buy Network was built on this very premise. It was sold to Inktomi in April of ‘99 for $115M, which at the time provided Softbank Ventures (Mobius) w/the best ROI of their portfolio for that year. It was before the term widgets was in vogue and these ads were called “barkers”. Yahoo!, AOL, ComputerShopper, Disney’s GO Network, AT&T Worldnet, and a host of other major portals were affiliates and displayed these product driven ads targeted to whatever section on their web site they were placed (ie. sports products targeted to sports content on the portal). Yes, contextual ad targeting before Google had released AdSense.

This was a merchandising network, with such merchants as J.Crew, K-mart, and over 200 others feeding product offers into the network. These product offers could also be paired up w/such selling methods as “falling price offer”, “auction”, “limited time offer”, and so on.

Anyway, Inktomi ended up combining Impulse! w/their C2B acquisition (a competitor to MySimon and Junglee at the time) of an early comparison shopping engine. This made tons of sense because if you consider, having products in a comparison shopping engine or as product offers on widgets, these are simply applications of a product database. Hmmm…I wonder if a similar fate awaits these latest entrants?

Funny to see these apps coming back strong. I should also note that at that time Accel passed on investing in the company, so I’m guessing this time around they didn’t want to miss it again ;)

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