Comments on: Don’t overlook SMS http://venturebeat.com/2007/05/16/don%e2%80%99t-overlook-sms/ News About Tech, Money and Innovation Tue, 24 Nov 2009 17:36:58 +0000 http://wordpress.org/?v=2.8.5 hourly 1 By: pujqmb gtmpc http://venturebeat.com/2007/05/16/don%e2%80%99t-overlook-sms/comment-page-1/#comment-712252 pujqmb gtmpc Thu, 03 Jan 2008 02:49:50 +0000 http://venturebeat.com/2007/05/16/don%e2%80%99t-overlook-sms/#comment-712252 huaq hvfclqdiz ogahztev ovcdtel lxros csznedgm fctman <a href="http://www.czldqgwah.scuyl.com" rel="nofollow">qficzomn gulespvwk</a> huaq hvfclqdiz ogahztev ovcdtel lxros csznedgm fctman qficzomn gulespvwk

]]> By: dlqmwktgp bztfl http://venturebeat.com/2007/05/16/don%e2%80%99t-overlook-sms/comment-page-1/#comment-712224 dlqmwktgp bztfl Thu, 03 Jan 2008 02:48:37 +0000 http://venturebeat.com/2007/05/16/don%e2%80%99t-overlook-sms/#comment-712224 qdbvh iorqkct rpuh joab fmotwskly lnzxkhu abjx qdbvh iorqkct rpuh joab fmotwskly lnzxkhu abjx

]]> By: Hank http://venturebeat.com/2007/05/16/don%e2%80%99t-overlook-sms/comment-page-1/#comment-182953 Hank Thu, 24 May 2007 15:07:07 +0000 http://venturebeat.com/2007/05/16/don%e2%80%99t-overlook-sms/#comment-182953 Everybody forget one factor, in USA, receiving SMS will cost you money. But in other countries, such as China, it is free to receive the SMS, the person who sends the SMS has to pay, which is much better business model. This is why SMS is more popular outside USA and service providers can make more money from SMS service. Everybody forget one factor, in USA, receiving SMS will cost you money. But in other countries, such as China, it is free to receive the SMS, the person who sends the SMS has to pay, which is much better business model.
This is why SMS is more popular outside USA and service providers can make more money from SMS service.

]]> By: Mukesh http://venturebeat.com/2007/05/16/don%e2%80%99t-overlook-sms/comment-page-1/#comment-170703 Mukesh Mon, 21 May 2007 09:29:10 +0000 http://venturebeat.com/2007/05/16/don%e2%80%99t-overlook-sms/#comment-170703 Hi Especially in developing countries like India where cost and ease of operation (thanks to low literacy rates) are the two major influencing factors, I am sure SMS (and applications based on SMS) has a bright future. Regards Mukesh Hi

Especially in developing countries like India where cost and ease of operation (thanks to low literacy rates) are the two major influencing factors, I am sure SMS (and applications based on SMS) has a bright future.

Regards
Mukesh

]]> By: Parand http://venturebeat.com/2007/05/16/don%e2%80%99t-overlook-sms/comment-page-1/#comment-166447 Parand Sun, 20 May 2007 05:42:59 +0000 http://venturebeat.com/2007/05/16/don%e2%80%99t-overlook-sms/#comment-166447 Ok, I'm convinced. I want to offer an SMS interface to my app. So what's the best way to get it setup? How do I go about getting a short code and how much does it cost? Ok, I’m convinced. I want to offer an SMS interface to my app. So what’s the best way to get it setup? How do I go about getting a short code and how much does it cost?

]]> By: Zaw Thet http://venturebeat.com/2007/05/16/don%e2%80%99t-overlook-sms/comment-page-1/#comment-156312 Zaw Thet Thu, 17 May 2007 23:54:47 +0000 http://venturebeat.com/2007/05/16/don%e2%80%99t-overlook-sms/#comment-156312 Thanks to all for the comments here. Great discussion. I wanted to add a couple of notes on the post and answers questions posed about 4INFO: - The usage data was pulled from NOP World, which was a 2006 Enpocket Mobile Media Monitor study. It may be slightly different now, but the general percentages remain the same. - 4INFO is now much more than just a mobile search company, we've also deployed the largest SMS Ad Network in the US (including a revenue positive Publishing Platform for our partners). - We'll expand to Canada and the UK sometime in 2008 once we've got the US market figured out. These things take some time and focus. :) Thanks again, Zaw Thanks to all for the comments here. Great discussion. I wanted to add a couple of notes on the post and answers questions posed about 4INFO:
- The usage data was pulled from NOP World, which was a 2006 Enpocket Mobile Media Monitor study. It may be slightly different now, but the general percentages remain the same.
- 4INFO is now much more than just a mobile search company, we’ve also deployed the largest SMS Ad Network in the US (including a revenue positive Publishing Platform for our partners).
- We’ll expand to Canada and the UK sometime in 2008 once we’ve got the US market figured out. These things take some time and focus. :)

Thanks again,
Zaw

]]> By: ALI http://venturebeat.com/2007/05/16/don%e2%80%99t-overlook-sms/comment-page-1/#comment-156115 ALI Thu, 17 May 2007 22:34:08 +0000 http://venturebeat.com/2007/05/16/don%e2%80%99t-overlook-sms/#comment-156115 Interesting. SMS will definitely have its own place in the mobile ad ecosystem given that it allows push advertising to be stored in a mini-inbox. This could be a great avenue for click-to-call advertising in the future. Interesting. SMS will definitely have its own place in the mobile ad ecosystem given that it allows push advertising to be stored in a mini-inbox. This could be a great avenue for click-to-call advertising in the future.

]]> By: Mae Hla http://venturebeat.com/2007/05/16/don%e2%80%99t-overlook-sms/comment-page-1/#comment-155891 Mae Hla Thu, 17 May 2007 21:16:16 +0000 http://venturebeat.com/2007/05/16/don%e2%80%99t-overlook-sms/#comment-155891 Great job, Zaw! Mi Mi's question about launching in the UK is very relevant. I've seen that people there(including those probably older than your mom) have been into text messaging long before mobile phones use exploded in the US. Great job, Zaw! Mi Mi’s question about launching in the UK is very relevant. I’ve seen that people there(including those probably older than your mom) have been into text messaging long before mobile phones use exploded in the US.

]]> By: Terence http://venturebeat.com/2007/05/16/don%e2%80%99t-overlook-sms/comment-page-1/#comment-155835 Terence Thu, 17 May 2007 21:05:12 +0000 http://venturebeat.com/2007/05/16/don%e2%80%99t-overlook-sms/#comment-155835 Ok... but. I don't know how it works in the US, but SMS advertising has to go through a lot of constraints imposed by the carriers. Plus I think it's much easier to feel burdened by the number of ad messages you receive, ie. I don't see how it would scale. Having said that (and despite of it), it's silly to dismiss SMS, I agree. But you can't overlook some of the reasons why wap and rich clients can be appealing. Ok… but. I don’t know how it works in the US, but SMS advertising has to go through a lot of constraints imposed by the carriers. Plus I think it’s much easier to feel burdened by the number of ad messages you receive, ie. I don’t see how it would scale. Having said that (and despite of it), it’s silly to dismiss SMS, I agree. But you can’t overlook some of the reasons why wap and rich clients can be appealing.

]]> By: Paul Grim http://venturebeat.com/2007/05/16/don%e2%80%99t-overlook-sms/comment-page-1/#comment-155625 Paul Grim Thu, 17 May 2007 19:50:35 +0000 http://venturebeat.com/2007/05/16/don%e2%80%99t-overlook-sms/#comment-155625 Zaw, Right on the money. I keep seeing great mobile apps from companies who then say, "All you have to do is download the app..." and I shudder. Also don't forget the economics are better for the network operators as well as consumers! SMS started out life on the SS7 signalling channel, which was virtually zero incremental cost for them. But even now with interconnect charges, etc., it's still dirt cheap compared to other data delivery methods. SMS as a share of data revenues (not traffic) may drop off through, with the new all-you-can-eat SMS/IM family plans in the US. To the great relief of many a teenage parent - Zaw,

Right on the money. I keep seeing great mobile apps from companies who then say, “All you have to do is download the app…” and I shudder.

Also don’t forget the economics are better for the network operators as well as consumers! SMS started out life on the SS7 signalling channel, which was virtually zero incremental cost for them. But even now with interconnect charges, etc., it’s still dirt cheap compared to other data delivery methods.

SMS as a share of data revenues (not traffic) may drop off through, with the new all-you-can-eat SMS/IM family plans in the US. To the great relief of many a teenage parent -

]]> By: Jordy Mont-Reynaud http://venturebeat.com/2007/05/16/don%e2%80%99t-overlook-sms/comment-page-1/#comment-155415 Jordy Mont-Reynaud Thu, 17 May 2007 18:11:54 +0000 http://venturebeat.com/2007/05/16/don%e2%80%99t-overlook-sms/#comment-155415 Nice post, Zaw. Just curious -- where did you get those stats about usage in the US? SMS vs WAP vs client. Nice post, Zaw. Just curious — where did you get those stats about usage in the US? SMS vs WAP vs client.

]]> By: Monika http://venturebeat.com/2007/05/16/don%e2%80%99t-overlook-sms/comment-page-1/#comment-155024 Monika Thu, 17 May 2007 15:58:03 +0000 http://venturebeat.com/2007/05/16/don%e2%80%99t-overlook-sms/#comment-155024 Well done Zaw, you are taking SMS to a whole new level. I admire what you are going with it, keep up the great work. I look forward to seeing what you will do with SMS next. Well done Zaw, you are taking SMS to a whole new level. I admire what you are going with it, keep up the great work. I look forward to seeing what you will do with SMS next.

]]> By: Mimi http://venturebeat.com/2007/05/16/don%e2%80%99t-overlook-sms/comment-page-1/#comment-154688 Mimi Thu, 17 May 2007 14:35:38 +0000 http://venturebeat.com/2007/05/16/don%e2%80%99t-overlook-sms/#comment-154688 Zaw, well done. Keep up the good work. When are you launching in the UK? Zaw, well done. Keep up the good work. When are you launching in the UK?

]]> By: Tom http://venturebeat.com/2007/05/16/don%e2%80%99t-overlook-sms/comment-page-1/#comment-154533 Tom Thu, 17 May 2007 13:47:26 +0000 http://venturebeat.com/2007/05/16/don%e2%80%99t-overlook-sms/#comment-154533 Earlier this year I posted on a study that found that 56% of respondents would prefer to receive "valuable" advertising on their mobile exclusively via Text Messaging. Needless to say that is pretty compelling stuff! Zaw, when is the Canadian launch for 4INFO? Keep up the good work! Earlier this year I posted on a study that found that 56% of respondents would prefer to receive “valuable” advertising on their mobile exclusively via Text Messaging. Needless to say that is pretty compelling stuff!

Zaw, when is the Canadian launch for 4INFO? Keep up the good work!

]]> By: Pocket.Net - Mobile 2.0 : Don’t Overlook SMS http://venturebeat.com/2007/05/16/don%e2%80%99t-overlook-sms/comment-page-1/#comment-153329 Pocket.Net - Mobile 2.0 : Don’t Overlook SMS Thu, 17 May 2007 07:06:04 +0000 http://venturebeat.com/2007/05/16/don%e2%80%99t-overlook-sms/#comment-153329 [...] compared to WAP (14 percent) or rich clients (6 percent),” writes Zaw Thet, CEO of 4INFO, in VentureBeat. Sure, as CEO of an SMS company he has a vested interest, but he makes some valid point. SMS has [...] [...] compared to WAP (14 percent) or rich clients (6 percent),” writes Zaw Thet, CEO of 4INFO, in VentureBeat. Sure, as CEO of an SMS company he has a vested interest, but he makes some valid point. SMS has [...]

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