Comments on: Radian6 analyzes social media

By: your friendly IT

your friendly IT — Fri, 20 Jun 2008 22:52:14 +0000

I just wanted to say that this company is all bad. Their bots do no obey robots.txt rules and also tries to masks itself as a random java agent. They can hit your site at nearly 15requests per seconds. bad bad mojo. their entire ip range has been blocked.

By: BuzzLogic buys BlogRovR parent to improve its advertising algorithms » VentureBeat

Tue, 22 Apr 2008 04:43:28 +0000

[...] media. It raised $6.6 million last week to expand operations. Radian6 is another company that analyzes connections in the web 2.0 space.With the acquisition, Activeweave’s chief technology officer Jean Sini will move over to the [...]

By: VentureBeat » Buzzlogic helps place ads on influential blogs, raises cash

VentureBeat » Buzzlogic helps place ads on influential blogs, raises cash — Mon, 19 Nov 2007 16:07:15 +0000

[...] The company has several competitors in the area of tracking of social media. There’s a grid below shows competitors and how they differ. Note the matrix is supplied by Collective Intellect, of Colorado, and so it is somewhat biased toward that company. Buzzlogic would disagree, for example, with the grid’s suggestion that it doesn’t offer real-time analysis. However, we provide it so can you get a feel for the landscape. Collective Intellect’s product, called Media Intellect, only recently launched, and is being used by 70 hedge funds. Radian6 is another player we’ve covered. [...]

By: VentureBeat » Visible Technologies, online identity tracker, raises $12 million

Mon, 24 Sep 2007 16:17:11 +0000

[...] 6 (our coverage) tracks information on sites by analyzing incoming RSS [...]

By: Thor

Thor — Tue, 05 Jun 2007 15:16:18 +0000

The problem for marketers like this isn’t the chaos of Web 2.0 content, it’s that they still see their messages as something to be “controlled.” AOL, for instance, didn’t need more metrics to help them address complaints of abusive practices–they needed to change their evil practices! And a public apology for a decade of bad behavior wouldn’t hurt either.

Radian6 might be a fine product, but there’s a big difference between learning from the productive disorder of open conversations on the one hand, and “taming” them on the other. Marketers that attempt to tame their customers and critics are accelerating the damage to their brands. Meanwhile, those that have embraced transparency and two-way dialog (JetBlue, Zappos) are converting haters into evangelists.

When it comes to corporate damage control, we customers have developed pretty good b.s. detectors. The best scenario is that tools like this will be used to help companies reach out to their most passionate users–even critics–and have genuine conversations with them.