Comments on: 4Info surprises with SMS ad results — raises $10M more

By: click

click — Thu, 06 Nov 2008 06:56:50 +0000

A very very nice site with helpful informations! So keep up the good work – I already added the site to my personal favourites. All the best!

By: text advertising

text advertising — Sun, 01 Jun 2008 05:38:17 +0000

Ajay, they might be useing the sms to email gateway, thus saveing $$. But you guys are right, advertising is how they make their $$

By: The ab|inventio Gazette » Blog Archive » What are CPMs at these days?

Wed, 26 Mar 2008 01:12:15 +0000

[...] SMS CPMs are about $50. [...]

By: Phil

Phil — Wed, 27 Jun 2007 15:40:17 +0000

4Info has a lot of good free content alerts, but they also offer a lot of premium message content ($3.99 per month). A lot of this paid content can be found elsewhere for free.

Phil

By: Web 2.0: la totale convergenza tra l’Internet fissa e quella mobile | Stalkk.ed

Thu, 21 Jun 2007 14:35:33 +0000

[...] 4INFO, un’azienda fornitrice di servizi di ricerca mobile, la quale, secondo quanto riporta VentureBeat, servirà 50 milioni di annunci pubblicitari nel prossimo trimestre di [...]

By: Robert May

Robert May — Thu, 21 Jun 2007 05:26:48 +0000

Ajay’s math is right, though SMS aggregators will become disaggregated and these prices will drop. However, $50/CPM for a text ad is likely to be from an advertiser’s test budget. Once they move to their media buy budget (and avails of SMS ads balloon), expect these CPMs to drop.

“deliver video via SMS???” Does this mean WAP push (which uses SMS transport for notification), EMS, or??

By: Always On Real-Time Access » 4Info $50 CPM

Always On Real-Time Access » 4Info $50 CPM — Wed, 20 Jun 2007 23:03:51 +0000

[...] Via VentureBeat [...]

By: Monika

Monika — Wed, 20 Jun 2007 19:04:23 +0000

4Info is doing a great job in leading the way of SMS. Zaw Thet and his team are working hard and it shows. I am so proud of the 4Info team with all they have accomplished. With every great team there is a great leader; Mr. Thet does an amazing job in leading this company to and beyond any expectations and I’m not the only one who has taken notice. Gannett, Tribune Company and Sand Hill Capital are among the companies that have thrived on all the hard work and late hours that the team of 4Info. Keep up the great work!

By: Ajay

Ajay — Wed, 20 Jun 2007 17:03:53 +0000

Real question is if you are paying connection aggregator around 3 to 5 cents per message then where your cost is also 5 cents per message (text alert or not…unless you are using email id, which would be blocked) so there is no profit. Key is finding out what they are paying to these connection aggregators. If they manage to get the deal around 2 cents per message (i think this cost differs per carrier) then it does makes a huge profit.

By: Matt Marshall

Matt Marshall — Wed, 20 Jun 2007 14:29:37 +0000

I do think $50 is high, but if advertisers are paying it, they must be seeing the value. I tried to explain the targeting capabilities above. When you think about it, an SMS ad will take over the entire phone (thus assuring attention to the advertiser), and it can do so at specific times. Denny’s can run an ad about breakfast specials in the morning, and only in the morning, to people who are the go….

By: jonathan

jonathan — Wed, 20 Jun 2007 12:27:13 +0000

Hold the phone…”4Info uses bulk SMS to deliver the text alerts (which now contain advertising), so it doesn’t have to pay operators for the service.” As standard rate, they don’t split revenue with carriers, but what about paying the connection aggregator for per message charges? Why do you think a $50 CPM is justified, because of the value of mobile advertising?