Wesabe raises $4M for social expense management online

wesabelogo.bmpWesabe, a Web site that lets people manage their finances, and network with network with others for advice, has raised $4 million in a first round of financing.

We first wrote about the Berkeley, Calif. company in November.

The financing was led by Union Square Ventures, of New York, and O’Reilly AlphaTech Ventures, of San Francisco, which provided the company with seed money. Its advantage over incumbent services such as Quicken is that it is online and offers its service is free.

However, the company has plenty of competition offering similar services including online services from mainstream banks. It is unclear how many people are entrusting their finances with Wesabe. The company says it has had “tens of thousands” of people register, and that between 60 and 70 percent of the people have returned to the site at least once after registering.

buxfer-nice.jpgCompetitor Buxfer launched a couple of months earlier, and offers more compelling visual graphics, such as pie charts, while offering similar other basic features such as importing expense transactions and providing ways to tag them. With Buxfer, you can add also your transactions via SMS. It does have some group features, such as ways to split expenses with roommates. There’s also Mint, which still hasn’t launched, but has generated buzz since getting backed by First Round Capital.

Wesabe’s Marc Hedlund tells VentureBeat Wesabe’s primary advantage is the extensiveness of its social networks: It lets people share tips about places they visited while dining, and things such as bank fees and debt levels — which provide ways for people to make better financial decisions, Hedlund said. The company has recently offered a Flash-based bar graph comparing expense categories.

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Matt Marshall is editor and CEO of VentureBeat. Follow him on Twitter at @mmarshall, and follow VentureBeat on Twitter at @venturebeat.

  • Hi, Matt,

    Thanks much for the post. One comment: we announce last week that our users have entrusted well over half a billion dollars in transactions to our site. See https://www.wesabe.com/page/press/halfbillion for more information. In contrast, Buxfer, which you mention, shows on their home page that their users have entrusted $36.4 million in transactions to their site.

    Thanks again.
  • Marc, I didn't mention that because it doesn't say much at all. All you need is one larry page to upload his transactions -- and it could be a fake larry page, for all we know -- and you'd have $12 billion in transactions.

    Matt
  • I take your point, Matt. We do think the number is meaningful, and have focused on it since we think that the biggest question people have had about Wesabe is whether anyone would upload their data -- not whether they would register in the first place -- and we think this shows that they will. But I can see why you would have that concern, and as with any metric, taking it
    skeptically makes sense. Thanks again for the post.