Comments on: Glam roars, sparking battle of the hot women sites http://venturebeat.com/2007/06/28/glam-roars-sparking-battle-of-the-hot-women-sites/ News About Tech, Money and Innovation Tue, 24 Nov 2009 19:47:27 +0000 http://wordpress.org/?v=2.8.5 hourly 1 By: VentureBeat » Sugar swallows Shopstyle — battle for woman online continues http://venturebeat.com/2007/06/28/glam-roars-sparking-battle-of-the-hot-women-sites/comment-page-1/#comment-553100 VentureBeat » Sugar swallows Shopstyle — battle for woman online continues Wed, 26 Sep 2007 07:06:59 +0000 http://venturebeat.com/2007/06/28/glam-roars-sparking-battle-of-the-hot-women-sites/#comment-553100 [...] Sugar also puts a stake squarely in the shopping-branding arena. (See our coverage of Shopstyle here in June, where we first mentioned the four companies Glam, iVillage, Sugar and Shopstyle being a [...] [...] Sugar also puts a stake squarely in the shopping-branding arena. (See our coverage of Shopstyle here in June, where we first mentioned the four companies Glam, iVillage, Sugar and Shopstyle being a [...]

]]> By: Maggy Young http://venturebeat.com/2007/06/28/glam-roars-sparking-battle-of-the-hot-women-sites/comment-page-1/#comment-420254 Maggy Young Mon, 13 Aug 2007 11:59:51 +0000 http://venturebeat.com/2007/06/28/glam-roars-sparking-battle-of-the-hot-women-sites/#comment-420254 How about put it all into simple terms - Glam is the nearest web equivalent to posh glossy womens' mags. & so increasingly acquires their popularity as the audience becomes more net orientated. Ivillage is more of a middle market 'womens' weekly'. Glam represents a lifestyle statement & aspirations, as Vogue, & hence is the more popular site. Forget loads of ads, other sites & limited Glam content, who cares? What Glam is really seling is lifestyle. How about put it all into simple terms – Glam is the nearest web equivalent to posh glossy womens’ mags. & so increasingly acquires their popularity as the audience becomes more net orientated. Ivillage is more of a middle market ‘womens’ weekly’. Glam represents a lifestyle statement & aspirations, as Vogue, & hence is the more popular site. Forget loads of ads, other sites & limited Glam content, who cares? What Glam is really seling is lifestyle.

]]> By: VentureBeat » Glam Media raising $200M, to announce Google deal http://venturebeat.com/2007/06/28/glam-roars-sparking-battle-of-the-hot-women-sites/comment-page-1/#comment-414584 VentureBeat » Glam Media raising $200M, to announce Google deal Sun, 12 Aug 2007 22:05:42 +0000 http://venturebeat.com/2007/06/28/glam-roars-sparking-battle-of-the-hot-women-sites/#comment-414584 [...] written at length about Glam in the past (here, for example), and its success at representing a group of sites focused on woman, selling the advertising for [...] [...] written at length about Glam in the past (here, for example), and its success at representing a group of sites focused on woman, selling the advertising for [...]

]]> By: VentureBeat » Zafu, the rise of woman-focused sites & Glam http://venturebeat.com/2007/06/28/glam-roars-sparking-battle-of-the-hot-women-sites/comment-page-1/#comment-401730 VentureBeat » Zafu, the rise of woman-focused sites & Glam Sat, 11 Aug 2007 00:12:51 +0000 http://venturebeat.com/2007/06/28/glam-roars-sparking-battle-of-the-hot-women-sites/#comment-401730 [...] site is also notable for being covered with ads delivered from Glam, another fast-growing woman’s oriented network focused on serving such advertisements. Glam itself is being fueled with millions of dollars in backing, creating quite an ecosystem of [...] [...] site is also notable for being covered with ads delivered from Glam, another fast-growing woman’s oriented network focused on serving such advertisements. Glam itself is being fueled with millions of dollars in backing, creating quite an ecosystem of [...]

]]> By: Matt Marshall http://venturebeat.com/2007/06/28/glam-roars-sparking-battle-of-the-hot-women-sites/comment-page-1/#comment-362029 Matt Marshall Mon, 02 Jul 2007 15:30:50 +0000 http://venturebeat.com/2007/06/28/glam-roars-sparking-battle-of-the-hot-women-sites/#comment-362029 Niki, I've got reason to believe you can't make those assumptions. Jury is out. I'll be back with a post in late July/early August to update. Niki,

I’ve got reason to believe you can’t make those assumptions. Jury is out. I’ll be back with a post in late July/early August to update.

]]> By: AE Calderon http://venturebeat.com/2007/06/28/glam-roars-sparking-battle-of-the-hot-women-sites/comment-page-1/#comment-358561 AE Calderon Fri, 29 Jun 2007 16:44:20 +0000 http://venturebeat.com/2007/06/28/glam-roars-sparking-battle-of-the-hot-women-sites/#comment-358561 Ted, As a happy member of the Glam Network I think you need to look at what Glam is doing well rather than saying that "GLAM is very savvy about how to get press". As I have said in previous posts "it has been my personal experience and feeling that Glam’s success translates into the success of its network members. Glam provides top notch service, support and care for its members; they are always open and flexible to discuss your needs and provide a win-win solution for your site or blog". Many of us network with each other, help each other and support Glam because we get the support from them. We are in it for the Ad money but stay for the whole experience. We could easily go somewhere else to another network but we choose to stay with Glam. Regarding your comment about "questionable sites" you apparently do not know the Glam network very well. Next time get your information straight before you make an ignorant statement like that. Ted,
As a happy member of the Glam Network I think you need to look at what Glam is doing well rather than saying that “GLAM is very savvy about how to get press”. As I have said in previous posts “it has been my personal experience and feeling that Glam’s success translates into the success of its network members. Glam provides top notch service, support and care for its members; they are always open and flexible to discuss your needs and provide a win-win solution for your site or blog”. Many of us network with each other, help each other and support Glam because we get the support from them. We are in it for the Ad money but stay for the whole experience. We could easily go somewhere else to another network but we choose to stay with Glam. Regarding your comment about “questionable sites” you apparently do not know the Glam network very well. Next time get your information straight before you make an ignorant statement like that.

]]> By: Niki Scevak http://venturebeat.com/2007/06/28/glam-roars-sparking-battle-of-the-hot-women-sites/comment-page-1/#comment-358431 Niki Scevak Fri, 29 Jun 2007 13:52:15 +0000 http://venturebeat.com/2007/06/28/glam-roars-sparking-battle-of-the-hot-women-sites/#comment-358431 Matt, assuming the sales numbers that Nick Denton published were true, and adjusting for the fact that they were only East Coast sales, you can calculate what their actual CPM was. Simply take the revnue and then divide by their (page views/1000). Where page views are what comScore says. This will give you a really high CPM given there are multiple ads on each page and comScore is always conservative to actual. I am still guessing you'll get a pretty low number ( Matt, assuming the sales numbers that Nick Denton published were true, and adjusting for the fact that they were only East Coast sales, you can calculate what their actual CPM was.

Simply take the revnue and then divide by their (page views/1000).

Where page views are what comScore says. This will give you a really high CPM given there are multiple ads on each page and comScore is always conservative to actual. I am still guessing you’ll get a pretty low number (

]]> By: Rockwell http://venturebeat.com/2007/06/28/glam-roars-sparking-battle-of-the-hot-women-sites/comment-page-1/#comment-358193 Rockwell Fri, 29 Jun 2007 09:33:15 +0000 http://venturebeat.com/2007/06/28/glam-roars-sparking-battle-of-the-hot-women-sites/#comment-358193 Yeah, it's really ridiculous to compare Glam and iVillage. Glam is an advertising network. Yeah, it’s really ridiculous to compare Glam and iVillage. Glam is an advertising network.

]]> By: Nitesh Mehta http://venturebeat.com/2007/06/28/glam-roars-sparking-battle-of-the-hot-women-sites/comment-page-1/#comment-357605 Nitesh Mehta Thu, 28 Jun 2007 22:37:39 +0000 http://venturebeat.com/2007/06/28/glam-roars-sparking-battle-of-the-hot-women-sites/#comment-357605 There's a brand new entrant I'd like put into the mix! You StyleMe - http://www.youstyleme.com Started by entrepreneurs from Yahoo! and Gap, You StyleMe is an online community about style. Whether you're into couture, street wear, DIY fashion, or whatever suits your taste, You StyleMe helps you express and discover your own personal style. There’s a brand new entrant I’d like put into the mix!

You StyleMe – http://www.youstyleme.com

Started by entrepreneurs from Yahoo! and Gap, You StyleMe is an online community about style. Whether you’re into couture, street wear, DIY fashion, or whatever suits your taste, You StyleMe helps you express and discover your own personal style.

]]> By: Ted http://venturebeat.com/2007/06/28/glam-roars-sparking-battle-of-the-hot-women-sites/comment-page-1/#comment-357549 Ted Thu, 28 Jun 2007 21:56:53 +0000 http://venturebeat.com/2007/06/28/glam-roars-sparking-battle-of-the-hot-women-sites/#comment-357549 Yes, I have agree with Advertiser above. I can't help but thing web sites covering Silicon Valley are getting spun by GLAM which is very savvy about how to get press. Their huge traffic numbers are approved by placing advertorial on thousands of blog sites which are of questionable quality. Furthermore, the advertorial, while clearly GLAM branded is not necessarily engaging or even being read by the user of that page. By this metric, you could claim that Blogads.com was the world's biggest publisher of content for men. It's not true, because network traffic shouldn't be compared to actual site traffic. Yes, I have agree with Advertiser above. I can’t help but thing web sites covering Silicon Valley are getting spun by GLAM which is very savvy about how to get press. Their huge traffic numbers are approved by placing advertorial on thousands of blog sites which are of questionable quality. Furthermore, the advertorial, while clearly GLAM branded is not necessarily engaging or even being read by the user of that page.

By this metric, you could claim that Blogads.com was the world’s biggest publisher of content for men. It’s not true, because network traffic shouldn’t be compared to actual site traffic.

]]> By: Advertiser http://venturebeat.com/2007/06/28/glam-roars-sparking-battle-of-the-hot-women-sites/comment-page-1/#comment-357525 Advertiser Thu, 28 Jun 2007 21:18:03 +0000 http://venturebeat.com/2007/06/28/glam-roars-sparking-battle-of-the-hot-women-sites/#comment-357525 Matt, one thing that should be pointed out is that Glam is a network comprised of many sites that are merely affiliated for advertising leverage. Many of the sites in the network have existed long before Glam and 'join' the network in hopes of better advertising rates. Traffic to Glam's main site is actually very low. It's not fair to compare Glam's growth to MySpace or iVillage. MySpace is one property. Glam is made up of hundreds of sites that have been recruited. Matt, one thing that should be pointed out is that Glam is a network comprised of many sites that are merely affiliated for advertising leverage. Many of the sites in the network have existed long before Glam and ‘join’ the network in hopes of better advertising rates. Traffic to Glam’s main site is actually very low. It’s not fair to compare Glam’s growth to MySpace or iVillage. MySpace is one property. Glam is made up of hundreds of sites that have been recruited.

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