Pluggd begins delivery of better audio search

pluggd-iphone1.jpgPluggd, a Seattle company, has delivered a widget that lets you search audio (and soon, video) on third-party sites in more sophisticated ways.

It has been working away on a technology that allows you to search for specific terms or themes within audio. We wrote about the company six months ago, when it launched a few test audio files to search.

The service debuts on CNET. Pluggd is signing up other partners too. Notably, the service is not free (Pluggd is negotiating prices with partners).

You can try it out over at CNET’s property ZDnet.

Go here for example, and try a search for iPhone — Pluggd will give you a heat map showing all the places in the audio file where iPhone is mentioned or even themes related to the iPhone are discussed.

The company has focused on audio files for now, but will be moving to video shortly, Pluggd’s chief marketing officer Cornelius Willis tells us.

Other companies offer competing technology, but none distribute the same heat-map precision features. There’s Everyzing, which offers similar search feature at its own site, and which is gearing up to deliver to more third-party sites. That company just raised lots $10 million to do so.

We’re hearing that Pluggd, meanwhile, is about to raise a significant round of capital too. The company would not comment.