Comments on: Down2Night, a catchall for nightlife, gets new look http://venturebeat.com/2007/07/02/down2night-a-catchall-for-nightlife-gets-new-look/ News About Tech, Money and Innovation Mon, 23 Nov 2009 03:59:39 +0000 http://wordpress.org/?v=2.8.5 hourly 1 By: Vanna White http://venturebeat.com/2007/07/02/down2night-a-catchall-for-nightlife-gets-new-look/comment-page-1/#comment-801846 Vanna White Sat, 05 Apr 2008 19:22:31 +0000 http://venturebeat.com/2007/07/02/down2night-a-catchall-for-nightlife-gets-new-look/#comment-801846 Hi...Thanks for the nice read, keep up the interesting posts..what a nice Saturday . <a>Vanna White</a> Hi…Thanks for the nice read, keep up the interesting posts..what a nice Saturday . Vanna White

]]> By: Vanna White http://venturebeat.com/2007/07/02/down2night-a-catchall-for-nightlife-gets-new-look/comment-page-1/#comment-649518 Vanna White Mon, 26 Nov 2007 16:20:34 +0000 http://venturebeat.com/2007/07/02/down2night-a-catchall-for-nightlife-gets-new-look/#comment-649518 Hi there...Thanks for the nice read, keep up the interesting posts..what a nice Monday . <a>Vanna White</a> Hi there…Thanks for the nice read, keep up the interesting posts..what a nice Monday . Vanna White

]]> By: links for 2007-07-10 | 411 Crunch http://venturebeat.com/2007/07/02/down2night-a-catchall-for-nightlife-gets-new-look/comment-page-1/#comment-369686 links for 2007-07-10 | 411 Crunch Tue, 10 Jul 2007 04:35:26 +0000 http://venturebeat.com/2007/07/02/down2night-a-catchall-for-nightlife-gets-new-look/#comment-369686 [...] VentureBeat » Down2Night, a catchall for nightlife, gets new look Filed under Uncategorized.  | var blogTool = "WordPress"; var blogURL = "http://www.411crunch.com/blog"; var blogTitle = "411 Crunch"; var postURL = "http://www.411crunch.com/blog/?p=22"; var postTitle = "links for 2007-07-10"; var commentAuthorFieldName = "author"; var commentAuthorLoggedIn = false; var commentFormID = "commentform"; var commentTextFieldName = "comment"; var commentButtonName = "submit"; [...] [...] VentureBeat » Down2Night, a catchall for nightlife, gets new look Filed under Uncategorized.  | var blogTool = “WordPress”; var blogURL = “http://www.411crunch.com/blog”; var blogTitle = “411 Crunch”; var postURL = “http://www.411crunch.com/blog/?p=22″; var postTitle = “links for 2007-07-10″; var commentAuthorFieldName = “author”; var commentAuthorLoggedIn = false; var commentFormID = “commentform”; var commentTextFieldName = “comment”; var commentButtonName = “submit”; [...]

]]> By: David http://venturebeat.com/2007/07/02/down2night-a-catchall-for-nightlife-gets-new-look/comment-page-1/#comment-365923 David Thu, 05 Jul 2007 20:55:04 +0000 http://venturebeat.com/2007/07/02/down2night-a-catchall-for-nightlife-gets-new-look/#comment-365923 Nice ; ) Nice ; )

]]> By: Geoffrey Nuval http://venturebeat.com/2007/07/02/down2night-a-catchall-for-nightlife-gets-new-look/comment-page-1/#comment-363763 Geoffrey Nuval Wed, 04 Jul 2007 00:00:42 +0000 http://venturebeat.com/2007/07/02/down2night-a-catchall-for-nightlife-gets-new-look/#comment-363763 I'm not mad atcha, got nothin' but love for ya. Just wanted to highlight/clarify a few things, that's all. Oh and I do get panties in bunches, just that none of them are my own... I’m not mad atcha, got nothin’ but love for ya. Just wanted to highlight/clarify a few things, that’s all.

Oh and I do get panties in bunches, just that none of them are my own…

]]> By: Jonathan http://venturebeat.com/2007/07/02/down2night-a-catchall-for-nightlife-gets-new-look/comment-page-1/#comment-363571 Jonathan Tue, 03 Jul 2007 20:06:21 +0000 http://venturebeat.com/2007/07/02/down2night-a-catchall-for-nightlife-gets-new-look/#comment-363571 Bulky interface on down2night.com Personally I like what this website has done in my city of Columbus OH. www.uweekly.com/events their calendar is pretty easy to use. Bulky interface on down2night.com
Personally I like what this website has done in my city of Columbus OH.

http://www.uweekly.com/events

their calendar is pretty easy to use.

]]> By: David http://venturebeat.com/2007/07/02/down2night-a-catchall-for-nightlife-gets-new-look/comment-page-1/#comment-363529 David Tue, 03 Jul 2007 19:32:30 +0000 http://venturebeat.com/2007/07/02/down2night-a-catchall-for-nightlife-gets-new-look/#comment-363529 Don’t get your panties in a bunch . It was just an opinion. Don’t get your panties in a bunch . It was just an opinion.

]]> By: Geoffrey Nuval http://venturebeat.com/2007/07/02/down2night-a-catchall-for-nightlife-gets-new-look/comment-page-1/#comment-362937 Geoffrey Nuval Tue, 03 Jul 2007 08:35:25 +0000 http://venturebeat.com/2007/07/02/down2night-a-catchall-for-nightlife-gets-new-look/#comment-362937 Thanks for the review Dan. Not sure whether you played with the site from the perspective of the target market we are trying to capture, however. If you take a look at our users, they are the corporate professionals and trendy urbanites in their 20s to early 30s, looking for afterwork happy hours and hotspots for the weekends. If you try our system out, you'll find it is not a place for just creating major events such as a birthday (Evite) or concerts (SonicLiving). We are a platform to find a spot based upon your whim for the night (music, vibe, crowd, district) and then easily notify friends via email/text. This is all created within a matter of minutes. The text notification is key, especially if people have already left the office and won't have access to the web. As an added bonus, there is a centralized spot on the web to see who else wants to go (no more long email chains around the office). The social event sites you mentioned were not built with the purpose of nightlife, but for all types of events, and the look/feel shows. Bright white and a bevy of web2.0 features do not convey the same image/vibe, yknowhatimsayn? Their functionality is based on events, while we are structured on the venues - with events as an added feature (a lot of times, people go to a club/lounge for the inherent qualities of a venue, not what DJ may be spinning there that night). This also helps us to scale faster (from 2 to 22 cities to a whole lot more to come). Your points on content for some venues pages are valid and we will be launching a more robust review system very shortly (both editorial and users). We are also in talks with content partners to 'mind the gap'. The stamp feature has proven to be an effective way to encourage users to post pics and content. Our nightlife profiles built around this system were created to capture a person's night persona - not to compete with other social networks. Employers are starting to look at Facebook and Linked-In before hiring, think of Down2Night as a place where people can still post their pics of drinking and craziness within the confines of a site built for nightlife. Messaging features, which is indeed lacking, will come very shortly. As for monetization, millions of traditional ad dollars from alcohol and Maxim/MTV-type advertisers are looking to be transferred over to the web over the next few years - but there is a shortage of sites out there right now that truly match their vibe. If you look at it that way, the supply-demand curve looks a lot better... we will also be announcing a innovative ad-system for alcohol advertisers very shortly. Carpe noctum! Thanks for the review Dan. Not sure whether you played with the site from the perspective of the target market we are trying to capture, however. If you take a look at our users, they are the corporate professionals and trendy urbanites in their 20s to early 30s, looking for afterwork happy hours and hotspots for the weekends.

If you try our system out, you’ll find it is not a place for just creating major events such as a birthday (Evite) or concerts (SonicLiving). We are a platform to find a spot based upon your whim for the night (music, vibe, crowd, district) and then easily notify friends via email/text. This is all created within a matter of minutes. The text notification is key, especially if people have already left the office and won’t have access to the web. As an added bonus, there is a centralized spot on the web to see who else wants to go (no more long email chains around the office).

The social event sites you mentioned were not built with the purpose of nightlife, but for all types of events, and the look/feel shows. Bright white and a bevy of web2.0 features do not convey the same image/vibe, yknowhatimsayn? Their functionality is based on events, while we are structured on the venues – with events as an added feature (a lot of times, people go to a club/lounge for the inherent qualities of a venue, not what DJ may be spinning there that night). This also helps us to scale faster (from 2 to 22 cities to a whole lot more to come).

Your points on content for some venues pages are valid and we will be launching a more robust review system very shortly (both editorial and users). We are also in talks with content partners to ‘mind the gap’. The stamp feature has proven to be an effective way to encourage users to post pics and content.

Our nightlife profiles built around this system were created to capture a person’s night persona – not to compete with other social networks. Employers are starting to look at Facebook and Linked-In before hiring, think of Down2Night as a place where people can still post their pics of drinking and craziness within the confines of a site built for nightlife. Messaging features, which is indeed lacking, will come very shortly.

As for monetization, millions of traditional ad dollars from alcohol and Maxim/MTV-type advertisers are looking to be transferred over to the web over the next few years – but there is a shortage of sites out there right now that truly match their vibe. If you look at it that way, the supply-demand curve looks a lot better… we will also be announcing a innovative ad-system for alcohol advertisers very shortly.

Carpe noctum!

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