The Zap-X dream car, so much hype?

zapx.jpgSanta Rosa, Calif. company Zap, a company that has gone through bankruptcy once already, is asking for $25,000 deposits on its electric car that has yet to be built.

The company is making all kinds of promises (first reported by Forbes and picked up by a Wired blog) that seem too good to be true:

It will recharge in 10 minutes and travel 350 miles on that charge. It will go zero to 60 mph in 4.8 seconds and carries seven passengers. The windows are made out of photovoltaic glass that turns sunlight into horsepower. ZAP stands for Zero Air Pollution, quite an impressive name for a car. More details here.

Of course, there is no vehicle that remotely approaches this sort of dream car.

Be wary of hype. Clean-tech is hot, and making wild promises without actually achieving the results in the lab is enticing because it helps you get attention, and possibly money. Steorn has been making claims about making “free energy,” and saying it wanted scientific approval before raising money, but it looks really flimsy so far.

That said, some publications are taking Zap seriously (see Inside Greentech). It is publicly traded, over the counter (ZAAP), and here’s the management team. Any experts out there have any thoughts on this?

Anyway, it’s a reminder that industry bubbles can cause unbridled optimism. Check out this story over the weekend in the St. Petersburg Times about Brent Kovar, who said he had breakthrough satellite communications technology, raised $21 million from his wife’s relatives and many others, but it was a scam. He took people for a ride for an entire decade.

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About the Author,

Matt launched VentureBeat in September of 2006, with the realization that no one else was covering the entrepreneurial and tech innovation scene with the velocity or depth that he was. Prior to founding VentureBeat, he covered venture capital for the San Jose Mercury News from 2001 to 2006. In 2002, Matt was awarded "Journalist of the Year" by the Northern California Society of Professional Journalists. Prior to working at the Merc, he was a correspondent for the Wall Street Journal in Bonn, Germany from 1995 to 1998, and a writer for the Washington Post in 1994. Matt holds a PhD in Government and an MA in German and European Studies from Georgetown University. In addition to VentureBeat, Matt is also the Executive Producer of DEMO, the leading launchpad event for emerging technologies.

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