http://venturebeat.com/2007/07/30/adsdaq-one-of-the-last-indie-ad-exchanges/ News About Tech, Money and Innovation Tue, 24 Nov 2009 08:43:45 +0000 http://wordpress.org/?v=2.8.5 hourly 1 http://venturebeat.com/2007/07/30/adsdaq-one-of-the-last-indie-ad-exchanges/comment-page-1/#comment-389105 yardley.ca / dash » Faux differentiators Tue, 31 Jul 2007 14:21:16 +0000 http://venturebeat.com/2007/07/30/adsdaq-one-of-the-last-indie-ad-exchanges/#comment-389105 [...] about ‘differentiators’ that aren’t. Latest is ContextWeb’s ADSDAQ - which lets publishers set the price for their inventory. Only problem - so does everyone else. An ‘exchange’ pretty much implies mechanisms for [...] [...] about ‘differentiators’ that aren’t. Latest is ContextWeb’s ADSDAQ – which lets publishers set the price for their inventory. Only problem – so does everyone else. An ‘exchange’ pretty much implies mechanisms for [...]

]]> http://venturebeat.com/2007/07/30/adsdaq-one-of-the-last-indie-ad-exchanges/comment-page-1/#comment-389102 Greg Tue, 31 Jul 2007 14:15:24 +0000 http://venturebeat.com/2007/07/30/adsdaq-one-of-the-last-indie-ad-exchanges/#comment-389102 More fact-checking of the PR, please. Every ad exchange lets publishers set a CPM floor for their traffic. And publishers sell 'premium' rather than 'remnant' so they can lock in revenue in advance through a legally-binding contract, which 'price-control power' doesn't help you with at all. More fact-checking of the PR, please. Every ad exchange lets publishers set a CPM floor for their traffic. And publishers sell ‘premium’ rather than ‘remnant’ so they can lock in revenue in advance through a legally-binding contract, which ‘price-control power’ doesn’t help you with at all.

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