Comments on: Gay Ad Network launches

By: Gay Ad Network makes a river from small streams, while PlanetOut struggles » VentureBeat

Thu, 01 May 2008 20:07:38 +0000

[...] company that once had such a future. Both target the gay and lesbian audience. Gay Ad Network, a newcomer in gay-focused advertising, appears to be the latest to get some traction in this field. The Florida-based start-up says it [...]

By: Richard

Richard — Wed, 26 Sep 2007 00:21:00 +0000

After our site, http://www.BigJock.com, was turned down by advertising.com for having “mature” content, we are now running ads from gayadnetwork.com. Even though there is no nudity, profanity or anything objectionable – other than men without shirts, advertising.com felt our site was too racy…or too gay.

By: Scott G

Scott G — Sat, 18 Aug 2007 20:56:48 +0000

Our site, GayCities, is one of the first participating sites (see the logo in that picture) and we’re pleased to be a part of it. And reagardless of the sketchy commenters, the advertisers on board are primarily mainstream advertisers seeking to reach the GLBT market. This helps them reach more GLBT consumers in one ad buy than if they reached each of the individual sites directly.

By: links for 2007-08-15 « THE Jeffrey Taylor

links for 2007-08-15 « THE Jeffrey Taylor — Wed, 15 Aug 2007 12:32:50 +0000

[...] VentureBeat » Gay Ad Network launches [...]

By: John

John — Tue, 14 Aug 2007 21:00:52 +0000

I think this is very exciting. You need to look at the national magazines and some of the larger gay web sites to see the kinds of advertisers this will probably attract. Companies like Bridgestone, Suburu, and Scion, among others, have been advertising to the LGBT market for several years now. The local rags tend to get poorer quality advertisers because they don’t have access to larger buyers, but that’s true in the mainstream markets as well.

By: GayManWithMoney

GayManWithMoney — Tue, 14 Aug 2007 20:53:48 +0000

No self-respecting gay man would call himself a “pole smoker”.

Liberace sounds like a homophobic closet-case, who hides ‘gay rags’ under his coat. Matt Marshall is correct, THIS GUY does seem “seedy”.

IBM, GM, Chrysler, and EBay all consider gay America a solid target market.

Dog custody battles? This isn’t 1990! Time for Liberace to pull himself away from the sleezy classifieds section, and step out into the light.

By: Liberace

Liberace — Tue, 14 Aug 2007 19:55:16 +0000

Right, can’t wait to see all of the targeted advertising for favored condoms, Palm Springs real estate, and attorneys specializing in gay divorce/dog custody battles. And before anyone shouts at me for being a bigot, pick up one of the local gay rags and note the advertising. It’s interesting reading.

PS – I am a “pole smoker” myself, and therefore part of this targeted demographic, and generally find attempts at advertising to this supposedly lucrative market to be lame, insulting, or both.