Yahoo continues to increase its offerings in mobile services. Earlier this month, it bought a small game startup called Actionality.
Yahoo’s expanding line of mobile services already includes games, and this purchase gives Yahoo another place to sell ads. Actionality sticks ads into mobile games and other applications as they’re being downloaded from a mobile web browser to a phone; competitors include Greystripe.
Yahoo also recently announced that it is expanding its mobile ad services to include Vodafone.
However, the profitability of mobile advertising — whether on a mobile browser or in a download — is in question.
We covered a mobile ad company called AdMob earlier this month, when it announced a number of brand-name partnerships and a rapid increase in traffic. A veteran affiliate marketer in the comment section of that story caustically provided his perspective and his data on how very little money Admob has made him, despite his initial enthusiasm for it.
The big question remains: do users actually respond to mobile advertising like they do to online advertising?
Actionality raised an undisclosed amount from Doughty Hanson Technology Ventures last year.
Tags: co:actionality, co:yahoo, inv:Doughty-Hanson-Technology-Ventures
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Yahoo Buys Mobile Game Ad Company at Imagination+Innovation where marketing & interactive entertainment collide. said:
[...] just revealed that Yahoo is just bought mobile game ad company Actionality. Yahoo’s expanding line of mobile [...]
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Mediarati:New Media News, Jobs and Events said:
[...] Yahoo continues to increase its offerings in mobile services. Earlier this month, it bought a small game startup called Actionality. Yahoo’s expanding line of mobile services already includes games, and this purchase gives Yahoo another place to sell ads. Actionality sticks ads into mobile games and other applications as they’re being downloaded from a mobile web browser to a phone; competitors include Greystripe. [Readmore …Venturebeat] [...]
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[...] Yahoo buys game mobile game ad company Actionality [VentureBeat] Actionality sticks ads into mobile games and other applications as they’re being downloaded from a mobile web browser to a phone; competitors include Greystripe. Yahoo also recently announced that it is expanding its mobile ad services to include Vodafone. However, the profitability of mobile advertising — whether on a mobile browser or in a download — is in question. [...]
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[...] That’s in less than a year, and suggests significant traction. The announcement follows the purchase of a competing company, Actionality, by Yahoo. [...]
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[...] el rastro de Google y de Microsoft en la carrera de la publicidad en los móviles, Yahoo ha anunciado la reciente adquisición de Actionality, una empresa dedicada a la [...]
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[...] Yahoo has bought a mobile advertising company Actionality that inserts ads into games and other applications for use on mobile phones. [...]
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[...] VentureBeat ? Yahoo buys mobile game ad company ActionalityYahoo continues to increase its offerings in mobile services. Earlier this month, it bought a small game startup called Actionality. … [...]
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Yahoo Buys Mobile Game Ad Company | BandwidthCamp said:
[...] just revealed that Yahoo is just bought mobile game ad company Actionality. Yahoo’s expanding line of mobile [...]