Mobile games hot: Greystripe, Cellcast show traction

August 22, 2007 | Matt Marshall

Greystripe, the San Francisco start-up that “wraps” ads around games distributed in mobile phone, says users have downloaded 14 million mobile games with its technology.

That’s in less than a year, and suggests significant traction. The announcement follows the purchase of a competing company, Actionality, by Yahoo.

And this morning, we learn that Cellcast Asia, a spin-out of London-based Cellcast has just raised $5.25 million from Canaan Partners to distribute mobile game offerings in Asia and South-East Asia.

Greystripe distributes the games through its site GameJump and other distribution partners, offering some 800 games from 70 publishers. The ad technology allows the games to be distributed for free. The company says the early morning commute and lunch breaks are the most popular time for game playing among it users. We’ve covered Greystripe before, including here.

Next Story: YouTube to introduce semi-transparent ads
Previous Story: Clearwell, email analytics company, raises $17M

Twitter

Facebook

Google Buzz

Digg

StumbleUpon

Delicious

Google

More...

Tags: deal

About the Author, Matt Marshall

Matt launched VentureBeat in September of 2006, with the realization that no one else was covering the entrepreneurial and tech innovation scene with the velocity or depth that he was. Prior to founding VentureBeat, he covered venture capital for the San Jose Mercury News from 2001 to 2006. In 2002, Matt was awarded "Journalist of the Year" by the Northern California Society of Professional Journalists. Prior to working at the Merc, he was a correspondent for the Wall Street Journal in Bonn, Germany from 1995 to 1998, and a writer for the Washington Post in 1994. Matt holds a PhD in Government and an MA in German and European Studies from Georgetown University. In addition to VentureBeat, Matt is also the Executive Producer of DEMO, the leading launchpad event for emerging technologies.