Comments on: Facebook developing own ad targeting technology

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By: VentureBeat » Cookie tracking: How Facebook could be worth $100 billion

VentureBeat » Cookie tracking: How Facebook could be worth $100 billion — Tue, 30 Oct 2007 06:21:53 +0000

[...] The rumor of a highly-targeted Facebook ad network has been running at least since August (our coverage here). [...]

By: Startup Signal - Today’s Top Blog Posts on Entrepreneurship - Powered by SocialRank

Mon, 01 Oct 2007 10:35:00 +0000

[...] Facebook developing own ad targeting technology [...]

By: Lee Lorenzen

Lee Lorenzen — Fri, 24 Aug 2007 18:00:06 +0000

Matt,

Facebook has clearly said that app developers get to keep 100% of the ad revenue on their “canvas pages” which are a subset of the overall facebook user interface. Facebook reserves the top, left and bottom areas of the screen for their own UI elements and ads.

The key for developers is that they should rent their ad real estate out rather than sell their applications too early for sub $1.00 per user rates. For those who want the full story on why users are worth from $1 to $10 dollars to developers please see:

http://www.facebook.com/topic.php?uid=2392191727&topic=2824

WRT your comment about Microsoft losing money on their ad deal with Facebook, this makes no sense and you can read about why in the full story on why Facebook is worth $100 billion (i.e., $500 per user x 200 million users in Dec. 2008) which is explained in the post in my Official Altura Ventures and AppFactory Facebook Investment Fund Group:

http://www.facebook.com/topic.php?uid=2392191727&topic=2793

Thanks,
Lee Lorenzen

By: Hey Facebook: Focus on the Ad Platform, Give us the Social Graph | innonate

Hey Facebook: Focus on the Ad Platform, Give us the Social Graph | innonate — Fri, 24 Aug 2007 05:57:25 +0000

[...] parties are too far ahead. Getting it built and adopted would be a monumental task. However, recent news that Facebook is in the process of building a killer ad platform to match its social graph leaves [...]

By: saar gur

saar gur — Fri, 24 Aug 2007 01:46:18 +0000

Publishers generally want the highest eCPM from an ad network and Facebook is best positioned to deliver the highest eCPMs within this environment. This should not be a surprise to anyone.

If facebook has (a) the richest data set about its users with decent optimization technology and (b) a great salesforce focused on selling ads to this specific demographic, it should be able to drive the highest eCPM on all of its pages (including third party application pages).

If you are a facebook application developer and you decide to use a different ad network, you will probably have less reveneue (a lower eCPM).

Until Facebook can deliver this product/ecpm, it would be pretty sweet if Facebook could offer its guaranteed MSN CPM rates to its third-party developers…

By: Jitendra

Jitendra — Thu, 23 Aug 2007 18:35:12 +0000

This is very interesting…What Facebook is developing could be the most sophisticated ad targeting system based on user activities etc. rather then users visiting sites as is the care right now.

They could also potentially extent the service to get into AdSense kind of model by tracking facebook users across the internet on even small site…

Interesting although not entirely unexpected development.

-Jitendra

By: Follow-up on Facebook Advertising Networks | Charles Hudson’s Weblog

Follow-up on Facebook Advertising Networks | Charles Hudson’s Weblog — Thu, 23 Aug 2007 17:35:03 +0000

[...] for Facebook advertising networks until Facebook makes its own intentions more clear. Based on this piece in Venturebeat, things are about to get a lot more interesting. I continue to believe that Facebook needs to find [...]

By: ANon

ANon — Thu, 23 Aug 2007 17:26:19 +0000

you are worthless. first of all, facebook already has ads in the newsfeed, which is what the wsj article suggests. big deal. some reporting to repeat a meme that’s moronic in the first place.

By: Rex Dixon

Rex Dixon — Thu, 23 Aug 2007 16:53:31 +0000

Thanks for the Lookery mention. It is quite interesting that Facebook is going this route; saw the article on WSJ earlier. Great spin as always Matt!

Rex Dixon
Publisher Relations
Lookery

By: Darren Herman - Marketing, Advertising, Media and Technology Blog » Blog Archive

Thu, 23 Aug 2007 15:42:35 +0000

[...] Marshall wrote a story today over at VentureBeat talking about how Facebook is developing its own ad targeting technology. Advertisers placing ads on your profile page will have access not only to your age, gender and [...]